Aldi trolls Coca-Cola with copycat Christmas van

[Rss Bot 1]

Every year, Coca-Cola releases a Holidays Are Coming advert. Every year, it features a big red Coke truck strewn with twinkle lights, which is now synonymous with Christmas in many parts of the world. The 2018 advert (watch below) features all the classic accompaniments: a classic Santa, smiling children running through snow, a catchy jingle featuring sleigh bells.

Much less famous is Kevin the Carrot. But Aldi's festive vegetable, who first graced our screens in 2016, is stealing some of Coke's thunder this year with a Christmas campaign that looks very familiar. In the advert, a large truck winds through a snowy landscape; the sleigh bell jingle kicks in. This truck is orange rather than red (although you'd have to eat a lot of carrots to spot that), but other than that it's undoubtedly Coke-esque. Aldi has even purchased a real-life festive truck, which will be joining Coca-Cola's on its own tour of the UK. 

While it's clearly a parody, people are not happy. Some are calling plagiarism; others feel that Aldi has ruined the perfect magic of a vaguely christmassy truck pedalling sugary drinks; some are missing the joke altogether. Here are some of our favourite Twitter comments so far.

However, it seems Coca-Cola isn't too upset to have gained a rip-off road-mate. In the spirit of giving, Coke has got in on the joke, with its GB Twitter account offering Kevin a hand. 

Whether you think it's a smart parody or a festive travesty, one thing's clear: Aldi has won everyone's attention with this year's Christmas campaign. Let's see if it pays off. 

Read more:

• The good, the bad and the WTF of brand apologies
• 66 brilliant print adverts
• Discover the hidden flaws in 6 world-famous logos

View the full article