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  1. Want to become a professional copywriter? You’ll likely find that your career progresses in leaps and bounds after you get your hands on The Complete Digital Copywriting Master Class Bundle. This bundle offers in-depth training so you can become an outstanding copywriter. You’ll learn everything from proven copywriting strategies to common mistakes you should avoid. The best web hosting services in 2019 Armed with these insights from this bundle, you'll be able to create engaging content and monitor its online success via analytics tools. And with SEO tips, your work will also rank up there with your competition. You’ll also learn the basics of social media and email marketing, which will help to drive growth and revenue towards your business. What's more, you can save 96 per cent on the bundle when you buy it today. Get your bundle for just $39! Related articles: The best print adverts ever How to write the perfect brief How to write engaging case studies for your portfolio View the full article
  2. In a case of life imitating art, Resident Evil fans have spotted a lookalike logo from the game being used by a real company. The catch? The fictional logo in question belongs to the Umbrella Corporation, a malicious pharmaceutical company that gets up to all sorts of shady activity in the Resident Evil series. Hardly a company you want to make a connection with. As you can see from the image taken by a Chinese social media user with the handle SRXEABYSS (below), the logo uses the same shape and colour split. Unlike Resident Evil's Umbrella Corporation logo (above), this real-life design uses a white and turquoise colour scheme, instead of white and red. The uncanny similarities don't end there though. That's because the company using the doppelganger design, Shanghai Ruilan Bao Hu San Biotech Limited, is itself a pharmaceutical business. Maybe it should've read our logo design guide and researched its idea before approving it. Yeah, that's pretty similar [Image: SRXEABYSS] We're not saying this company straight-up stole the logo from Resident Evil though. It's just one of those neat coincidences that attracts attention because so many similarities stack up. We certainly don't expect the branding agency for a pharmaceutical company to trawl the ridiculously in-depth Umbrella Corporation Resident Evil Wiki. And if this story sounds too good to be true, a screenshot from the company's official site that's doing the rounds (below) reveals that the logo is in fact a real design that exists in the world. Looks legit [Image: Shanghai Ruilan Bao Hu San Biotech Limited] So let this serve as a cautionary tale. If you're launching a logo, maybe check to see that there isn't an evil, fictional version of your company that's already using an extremely similar design. Related articles: The 10 top fictional brands from film and TV 11 steps to better logos 10 of the best logos ever View the full article
  3. Suddenly feeling inspired to visit Canada? The new brand evolution for the country's national tourism marketing agency, Destination Canada, must be doing its job, then. The old Destination Canada logo was a pretty standard and unexciting text-based effort, adorned with a maple leaf. For the new logo design, though, it's pulled out all the stops and stretched the word 'CANADA' into a typographic heart (with an optional maple leaf adornment to the side), and it's one hell of a striking piece of work that's definitely going to divide opinion. 18 controversial moments in logo design and branding The old logo was, you know, fine, if you like that sort of thing [Image: Destination Canada] The unevenly stretched text is guaranteed to infuriate as many people as it delights, and the heart it forms is just a little on the wide side, to the extent that it might not immediately be clear to viewers that it's actually a heart. But it's fun and quirky and not really the sort of brand identity you'd expect from Canada, which has a bit of a reputation as being maybe just a little boring, particularly compared to its brash neighbour to the south. There's also a fleeting resemblance to Milton Glaser's iconic I Love New York logo; some might even say that it's the logo I Love New York could have been, but we wouldn't pay much attention to that sort of person. If you're not sure what Canada is then the brand booklet will set you straight [Image: Destination Canada] In the accompanying Destination Canada brand booklet - a veritable goldmine of wonderfully overblown branding pronouncements - the logo is explained as, "a reflection of Canada today, a study in movement and evolution rooted in our country's bold colour and iconography. Here, we take the nation's pulse and feel its heartbeat. It's an embodiment of the positive energy that makes hearts glow." Who can argue with such passion? If you love a good design style guide, you really ought to download Destination Canada's brand booklet, which as well as providing those all-important tips on presenting the logo properly, also features loads of fantastic definitions of what Canada is, for example: 'Canada is more than a place on a map, it's a beacon to the world'. These are generally split across multiple double-page spreads along with some glorious photography, and they're all rendered in Destination Canada's display font, Separat Black, which is another undeniably quirky choice. Described as a font that stands out due to its offbeat yet approachable style, it's notable for its utterly bonkers R and K, both of which look like they've been drawn by someone who's forgotten what an R and a K actually look like. We totally stan Separat Black; just look at that R and K [Image: Destination Canada] In short, this is a brilliantly fun and unexpected piece of branding; find out more over at Destination Canada. Related articles: 21 outstanding uses of colour in branding Can you guess the brand from its original logo? 11 steps to better logos View the full article
  4. Designers all have neat beards and play ping pong a lot. Oh, and they’re all men, who – when they’re not playing ping pong – just sit around drawing all day, right? Hmm. Maybe not. There's a lot of misconceptions (some damaging, some plain daft) floating about the place, which can make entering the creative industry seem a little daunting. But don't be put off finding that dream design job. Here we explore and dispel some of the most common myths about the industry, and lay bare a couple of surprises too. 01. It's all digital these days “From the perspective of a graphic design educator, one of the biggest misconceptions my students have had about the design industry is that it's 100 per cent digital,” says Rob Walker, Wakefield College lecturer and owner of glass signwriting company Signs by Umberto. “It’s true that a great deal of design output is digital, however the path to getting the desired result can often be multidisciplinary.” Rob Walker proving not all design is digital [Image: Rob Walker] 02. Hiring a top senior designer is best A senior designer isn't always what's needed, says Hadrien Chatelet, designer and creative director of PR company The Wern: “A junior/middle-weight designer is always much more eager to push new ideas and try out different creative processes,” says Chatelet. “In a middle-to-large agency, a top senior designer is going to be too high up the food chain to be as creative as perhaps they once were. This is because the agency model means that with seniority comes team management, strategy and new business responsibilities taking you away from design on a day-to-day basis.” There is also the risk of repetitive ideas and a fixed point-of-view at senior level, in Chatelet's opinion: “Too often clients respect the archaic hierarchy, but companies that champion youth boards of directors can help businesses keep fresh.” 03. You need a design degree “I think most people assume designers all went and studied the same thing: 'design’, says Sally Bell, co-founder of strategic design consultancy b1 Creative. “But I don’t even know if there is such a thing as a ‘design’ degree. I studied visual communication and at b1 we have people who studied product design, illustration and photography. We also have some who didn't study at university at all but learned skills on the job, YouTube or online courses. "Equally I know many creatives who studied nothing close to 'design'. I once worked with someone with a PHD in forestry, so traditional qualifications are not as important as talent and skill.” 04. Design is all about aesthetics "This is an extremely common misconception," says Steve O’Connor, design lead at Sigma. "Making things look great is only one aspect of design work. A client once said to me in a kickoff meeting for designing a mobile app, ‘Oh, you just make it look nice’. I laughed and then went on to describe my input to the process: understanding them; understanding their target markets; working with them to refine their aims; research; concepting; user flows; prototyping; user research; designs for build; user interface animation design; oh, and I make it look nice!” 05. The best design is conducted by a solo genius Design is a team activity Paul Jervis-Heath, Modern Human Think the best design takes just one creative brain? "Nothing could be further from the truth," says Paul Jervis-Heath, co-founder of design practice and innovation consultancy Modern Human. “Design is a team activity. At Modern Human we put a lot of thought into creating teams with the right balance of acquired and inherent diversity so that we can create new products and services that make a meaningful difference to the world and our clients.” Johnny Rae-Evans, head of creative at Capgemini, agrees: “The truth is, most designers don’t work alone. They’re part of teams or communities. They seek insight and knowledge from those folks with subject-matter expertise. You want your designer to redesign a complex healthcare service? Yep, they shouldn’t be doing that alone. It’s hard work – it’s about process and it’s about collaboration.” 06. Creativity cannot be taught "It's a common misconception that creativity cannot be taught," says Emily Benwell from the design and marketing Team at Liberty Marketing. "But people can go to school to learn to be creative. I held design workshops recently for the different teams at Liberty Marketing to get them to grips with basic design principles and our new mature branding; the feedback I’ve received since has been great. It’s the simple things, such as knowing about balance and white space that has made the most difference.” So that's the common misconceptions covered, now for a couple of design industry insights you might not have heard... 01. Product design isn't just 'stuff' “With the rise of service design, digital design, speculative design, etc, product design has become as broad as the mind can imagine,” says Lauren Davies, founder of multidisciplinary design studio HEKA. “Hence the Royal College of Art in London offering a course in Design Products, rather than Product Design. This opens the definition of the outcome being anything that is the product of a design process.” 02. Design is about managing relationships “On a degree course you are often the sole ‘author’ of the work you produce and autonomy when it comes to making decisions is encouraged,” says Izabelle May, graphic designer and owner of May Creative. "This can be a surprising change when you enter the workplace," May continues. "The multiple stakeholder aspect of doing design work is one which is difficult to replicate in design education, even when answering briefs as a team, where you tend to work with your peers.” She adds: “Learning to navigate power balances, differing stakeholder views, achieving design sign-off and learning to present and make the case for design work with persuasion is a huge part of a designer’s skillset.” Read more: Graphic designer's pricelist is (still) priceless 6 of the best free online graphic design courses 39 books every graphic designer should read View the full article
  5. Facebook has come a long way from the days when each status was prefaced with 'is' and all your updates appeared on one ungainly page. In 2019 the social media giant is branching out in new directions, including the announcement that it will launch a cryptocurrency app, Libra. However Libra's logo has lead to confusion thanks to its distinctly Aquarian symbol. If you missed the announcement earlier this week, let's quickly get you up to speed with Libra. The global cryptocurrency service is Facebook's first step towards blockchain domination. And don't worry if you don't know what blockchain is, our plain English guide explains all. Basically, Libra is Facebook's answer to Bitcoin. Although unlike Bitcoin, Libra is backed by a reserve of assets. Facebook hopes it will be the first mainstream cryptocurrency, so expect to see a lot more of it in the near future. You'll probably be using Libra to buy all sorts of things, maybe even some sweet Amazon Prime Day deals. But enough of the technobabble. This is a design site after all, and we were attracted to Libra thanks to its distinctly un-Libra logo (above). Our guide to everything you need to know about logo design stresses that brands need to focus on clarity. But this seems to have passed Libra by as it's gone for a more Aquarian logo. (If your star sign knowledge is a little rusty, the Aquarian glyph is a pair of jagged wave symbols.) Think we're reading too much into this? We're not alone. Plenty of social media users came to the same conclusion when Libra was unveiled earlier this week. Other social media users were a bit more off the wall with their reactions to the Libra logo. What's all the more frustrating is that the Libra star sign is symbolised by a pair of balance scales. You know, those tools that are used to weigh the value of things. What could be better as a visual shorthand for a cryptocurrency service backed by assets?! We despair. This isn't the only time Facebook's designs have made waves (sorry) recently. Earlier in the year it came under fire for redesigning its app logo, and as part of its biggest redesign in over a decade, Facebook said goodbye to its distinctive blue bar. Angry reaction emojis all round. As for Libra though, it's set to launch next year. When it takes, off these controversial waves will probably make a home on your smartphone screen, just like the Facebook app itself. Related articles: 5 logo design fails (and what you can learn from them) 5 logo design terms you should know 18 controversial moments in logo design and branding View the full article
  6. Spanish clothing label Desigual has made branding history by claiming to be the first company to flip its logo backwards. The decision to turn its lettering around channels the label's outlandish streak, which can be seen in its range of trendy and vibrant clothing. Shoppers familiar with the brand will already know that the previous Desigual logo wasn't afraid to experiment with its lettering. Before the whole word got flipped around, the letter 's' in was already displayed back to front. This was a clever and subtle choice. The letter 's' is easy to read when it appears backwards so the name remained legible. Our guide to logo design encourages designers to reflect a brand's personality in their use of typography, but with the whole design flipped to appear as 'lɒυϱiƨǝꓷ', has the label gone too far? Perhaps not. When Desigual revealed its new logo on its Instagram page, people weren't put off. User samanthaturmaine commented "can't wait to get some new stuff!" while seforadivino replied "the new logo gives more identity to the brand! Beautiful, creative, simple and direct." High praise indeed. In its Instagram replies, Desigual also expanded on the thinking behind the new logo: "we changed the logo because we want to be more faithful to what we are. Desigual means creativity. Desigual means seeing life from another point of view. Desigual means inspiring people to take risks and think differently, to go outside their comfort zone." "We want to be 100% Desigual," it adds. "What’s more representative of our intentions than to take our own logo, something with pre-established norms, and turn it completely around?" In a statement picked up by WWD, Desigual's chief marketing officer, Guillem Gallego, sheds even more light on the decision. "The reason why we flipped the 'S' was because it stood for embracing difference and making a statement, so we're going to do this to all the letters and be the first brand ever to flip its logo 100 per cent backward." Makes sense. But we can't help but wonder, how are people supposed to pronounce the new name? Should they start with the 'l' and read from left to right as usual? Luckily, Desigual was on hand to reassure people that it's still pronounced the same as it was. Desigual isn't the first company to flip its lettering around though. American food chain the International House of Pancakes (IHOP) has irked social media users as it repeatedly teases upside down typography rebrands. While IHOP annoyed people though, Desigual seems to have struck gold. Shoppers are happy, the brand's well represented, and it now has a completely unique design. The new logo will also be accompanied by a revamped website, a new retail concept, and a capsule collection of logo T-shirts. And if you miss the old logo, you can always look at the new design in a mirror, or read it through the shop's window display glass to see the previous version. Related articles: 5 logo design fails (and what you can learn from them) 5 logo design terms you should know 18 controversial moments in logo design and branding View the full article
  7. Welcome to our pick of the best Android tablets for creatives and designers in 2019. Tablet devices are wonderfully versatile gadgets, with their slim and light designs letting you comfortably carry them around with you – and use almost anywhere. Their touchscreen displays also make them brilliant tools for digital artists, and there are a range of styluses which offer responsive and tactile experiences, which turn any standard Android tablet into a feature-rich drawing tablet. But why would you want to go with an Android tablet, as opposed to an iPad? There are a number of reasons. For a start, while Apple is the only company that creates iPads, Android tablets are made by a huge variety of manufacturers, including Samsung, Sony and Google itself. This gives you a huge choice when looking to buy – and in this best Android tablet buying guide, we've featured a large range of different Android tablets to suit every budget. The best Amazon Prime Day deals for designers Speaking of budget, many Android tablets are a lot less expensive than Apple's offerings – however, that doesn't mean they lack the features of iPads. Thanks to Android's popularity – it's the most widely-used operating system in the world – there is a huge amount of amazing Android apps for creatives – both paid for and free – that can be downloaded onto the best Android tablets. Why Apple's iPads have a lot of things to recommend them to creatives (we've got the best cheap iPad deals here if you're interested), the best Android tablets offer better value, more choice and more freedom as well. So, read on for our picks of the best Android tablets for creatives in 2019. Image: Asus The Asus ZenPad 3S 10 shows that Apple's iPads aren't the only tablets that offer sleek and stylish designs, and it's our choice for the best overall Android tablet. Not only does it have a gorgeous design, but it offers a decent amount of power, and its 9.7-inch display is bright and beautiful, and will show off your digital art in the very best light. It's not got the best battery life, but considering the features and price, this is easily the best Android tablet if you want an all-round performer. Image: Lenovo One of the best things about Android tablets is the huge amount of devices out there – especially in the budget price range. However, while the does mean you get a lot of choice, it also means there's quite a few duds out there – especially if you go for the ultra-cheap tablets. Buying a cheap tablet that's not up to the job is a waste of money – no matter how little you spent on it – which is why our pick for the best Android tablet if you're on a budget isn't the absolute cheapest device you'll find. Still, the Lenovo Tab 4 8 Plus is a very affordable Android tablet that doesn't cut too many corners in the bid to keep its price low. It's got a lovely design and a great range of features that makes it feel a lot more expensive than it actually is. Image: Samsung The Samsung Galaxy Tab S4 is the best Android tablet if money is no object. It's expensive, but it's easily one of the best Android tablets of 2019, and if you have the budget for it, you're not going to be disappointed. It comes with the S Pen stylus included in the box, and it's powered by the mighty Snapdragon 835 chipset alongside 6GB of RAM. This means the Samsung Galaxy Tab S4 does a brilliant job of running Android apps with ease. You can even use a mouse and keyboard and turn it into a laptop-like device. Image: Google The Google Pixel Slate isn't technically an Android tablet in the traditional sense, as it runs Google's other operating system, Chrome OS, it can run any Android app downloaded from the Google Play Store. With Chrome OS often feeling like a desktop version of Android, access to all the apps, we'd argue that the Google Pixel Slate is an Android tablet for all intents and purposes, and that's why it's eligible for our best Android tablet for drawing. So, why have we picked it? Put simply, the large 12.3-inch screen makes it an ideal tablet for drawing, giving you a huge amount of surface to draw on. Not only that, but the 3,000 x 2,000 resolution is one of the highest you can find on a tablet. This will ensure your drawings look the absolute best they can. The only downside (apart from the price) is that a stylus isn't included. Image: Samsung The Samsung Galaxy Tab S3 is our pick for the best Android tablet with a stylus. While the Tab S4 is newer, it's also a lot more expensive, so if you don't mind slightly older hardware, you're able to get a fantastic deal on the Tab S3. Despite its age, it still comes with a powerful processor and an excellent HDR display for stunning image quality. And, of course, it comes with Samsung's excellent S-Pen stylus, which works brilliantly with the tablet, and has a few nice features of its own. Not many tablets come with their own stylus, and the Samsung Galaxy Tab S3 features one of the best. Image: Amazon Amazon isn't just the world's biggest online shop, it also does a great line of Android tablets, and the Amazon HD 8 is our pick for the best Android tablet for gaming. The 2018 version benefits from an improved camera and larger storage option, but it's the low price and huge selection of games that makes this a brilliant choice. The 8-inch screen isn't the biggest, but the 800 x 1200 resolution means games look sharp and vibrant, without taxing the hardware too much. This is definitely worth considering if you're looking for an Android tablet to mainly game on. Image: Amazon If you're looking for the best Android tablet for kids, then the Amazon Fire Kids Edition is the one to go for. It's small enough to be carried around by little ones, and it has a rugged body that can survive being knocked about and dropped. You also get a one-year subscription to Fire for Kids Unlimited, (a package worth £3.99 per month for non-Prime users). This gives your kids access to thousands of apps with no ads or in-app purchases, and there's decent parental controls as well. Best of all, you also get a no-nonsense, two-year worry-free guarantee, which means if the tablet does break, Amazon will replace it for free. Read more: The best drawing tablets money can buy The best tablets for photo and video editing The best tablets with a stylus for drawing and note-taking View the full article
  8. Working with code means spending a long time in front of a screen, so it's worth investing in one of the best monitors for programming. A 4K screen is a great starting point, making text look smooth and helping minimize eyestrain. Extra-wide and curved monitors are also a great choice for programming because they enable you to see more at once, and many are ideal for multi-monitor setups, with thin bezels to minimize distractions. Ergonomics are important too; the best monitors for programming features are easily adjustable, with a good range of movement. You might also like a monitor that can be rotated to portrait orientation. It's also a good idea to look out for monitors with blue light filtering, which will be kinder to your eyes, and flicker reduction. Some monitors also offer automatic brightness adjustment, which fine-tunes the display to suit the ambient light to help you avoid eyestrain. It might also be worth looking at the best monitor stands too, to get your set-up just right. If you can wait a few weeks before buying, you could well see some of these best monitors for programming in amongst some great Amazon Prime day deals. But if you've got the cash and are ready to go, here's the best money can currently buy. 4K monitors are great for programming, but only if they're large enough that you're not left squinting at tiny text. There are no such worries with the BenQ PD3200U, whose huge 32-inch panel takes up quite a lot of desk space, but looks fantastic. It features BenQ's Eye-Care technology, which filters blue light and eliminates flicker so you can work in comfort. The display can also be rotated 90 degrees if you're among the many programmers who prefer working with a vertical display. It was originally created with designers in mind, but the BenQ PD3200U is also a programmer's perfect companion. If you're working to a budget, take a good look at the MSI Optix MAG271CR. This montor was built for gamers, but works equally well for programming thanks to its gently curved design and flicker-free panel. Its 144Hz refresh rate is particularly impressive (though less important for programming) and its stand is easy to adjust, offering 130mm of height adjustment and 25 degrees of tilt. Our only reservation is that the 1,920 x 1,080 resolution is a little low for a monitor this size, so text doesn't look quite as crisp as we'd like. For the price, though, it's hard to beat. The BenQ DesignVue PD2720U features a top-end 4K IPS panel to ensure text looks pin-sharp as you work. It's also an excellent display for a multi-montitor setup thanks to its two USB-C ports, which enable you to daisy-chain several screens together, and its flexible stand means you can easily switch it to portrait orientation if you prefer. Like all BenQ monitors it feaures the company's proprietary blue light filtering and anti-flicker technology to reduce strain. If you're also a gamer you might prefer a monitor with a higher refresh rate than 60Hz, but this serious screen is built for work rather than play. The ultra-wide LG 34UC79G-B gives you plenty of space to work, and its 21:9 IPS panel offers great viewing angles if you shift position or adjust it while you're working. Like any ultra-wide panel, it can't be swivelled, but it does offer 120mm height adjustment and 25 degrees of tilt, with robust build quality that will keep you working happily for years to come. Its resolution is a little lower than we'd like for a panel this size, but a panel with more pixels carries a much higher price tag. This is a lot of monitor for the price, and makes very few compromises. The BenQ EX3501R is a stunning monitor that will serve you equally well for programming and gaming. Its high resolution makes the short and wide aspect ratio easier to work with, and if there's still not enough space, the USB-C connection makes multi-monitor setups easy. It features blue light filtering, plus a sensor on its bottom bezel that detects ambient light levels and adjusts the panel's brightness accordingly. This is a smart looking monitor too; it's just a shame it's not more adjustable, offering 25 degrees of tilt, but just 60mm height adjustment. Otherwise, the EX3501R is hard to fault. Read more: The best 4K monitors The best monitors for video editing The best ultrawide monitor in 2019 View the full article
  9. This issue, along with our usual reviews, inspiration and regular Q and A sections, we take you behind the scenes on the blockbuster Pokemon movie: Detective Pikachu. With a mix of features, interviews and training, you'll soon be on the road to mastering your own 3D projects. We take a look inside 3D World 249 to find out what else is in store... Buy issue 249 of 3D World here Feature: Detective Pikachu Discover Detective Pikachu In this feature, explore some of the tips and techniques used by the teams behind the blockbuster Pokemon movie, which we celebrate with out split run cover. Gotta catch 'em all! Tutorial: Rig and pose a character in VR Learn to rig inside VR space. In this tutorial series, industry expert and 3D World magazine regular, Martin Nebelong, shows you how to use Masterpiece VR to rig and pose characters. Tutorial: Kitbash on the go Use your iPad to kitbash Adam Dewhirst shows you his process for modelling 3D kitbashing components on the iPad! Feature: Explore the VFX of American Gods Behind the scenes on American Gods We delve into the dark to bring you insights on the making of the second series of the hit Amazon show American Gods. Training: Q and A Your CG questions answered Our regular panel is back to answer your CG questions and help you break through your 3D woes. Subscribe to 3D World here Read more: Become a better 3D artist The 10 best 3D movies of 2019 The best new 3D tools for 2019 View the full article
  10. Everyone knows the Apple logo. As far as designs go, it's up there with McDonald's Golden Arches and the Nike swoosh. Chances are you're even reading this article from a device decked out with the iconic image. If you're trying to figure out why it's so successful, you might have turned to our guide to logo design. However the Apple logo is built on some surprising facts, as we discovered when we caught up with its designer, Rob Janoff, at this year's D&AD Festival. Here are five unusual nuggets of Apple logo information from Janoff as he shared the story behind his most famous work. And if you want to know the full story, check out his new book, Taking A Bite Out Of The Apple. 01. There was practically no brief Isaac Newton appeared in the original Apple logo [Image: Logopedia] It's hard to imagine now, but at one point Apple was an unknown fledgling startup. This means that branding wasn't exactly the company's top priority, despite Steve Job's famous attention to detail when it comes to aesthetics. Its original logo (above) was an elaborate drawing by Ronald Wayne, but when it came to a redesign, Janoff says that he was offered a "non-brief". Back in the mid '70s, things weren't so sophisticated. "They weren't called briefs, they were like memos that somebody would put out," says Janoff, who created the logo as a piece of work for a little agency. "They weren't nearly as detailed or as in-depth as they are now." All that's changed now though, as Janoff likes to give his clients a long questionnaire to fill out. "It's all about meeting your client, and finding out what's important to them," he adds. "Usually, the wrong things are important to them. They want too much." 02. It was the only design idea on the table During his talk at D&AD, the audience was clamouring to know if Janoff had surviving drafts of other Apple logo ideas. Sadly not, and it's unlikely they would've looked too different anyway, That's because he didn't prepare any alternative designs when working on the logo. "The Apple logo was the clearest bell of a visual I've ever had," adds Janoff. "There was a bite taken out of it because that's what apples look like. I remember ABC books. A is for Apple. And they would almost always show the apple but there was a bite out of it." It was a risky but confident approach that paid off big time. Janoff's logo stuck, and he didn't have to present alternative suggestions. This isn't a working method he would recommend to designers though: "ALWAYS have back-ups!" 03. The logo succeeds because it's simple It looks like an apple because that's what apples look like [Image: Logopedia] Some people have read some symbolism into Janoff's Apple logo, which was originally a multicoloured affair. But while he cites the animated film Yellow Submarine as an inspiration, the loaded metaphor of the apple eaten by Adam and Eve didn't come into it. "The key, I think, to effective, memorable designs, is keeping it very simple so somebody can remember you," Janoff reveals. And as for that bite, besides referencing picture books, it was also a simple way to give the apple scale. Meanwhile the colours served as an elegant introduction to the graphics capabilities of early Apple computers. "An apple shape wouldn't do," adds Janoff. "It had to be very distinctive. The colours did that." 04. It cost 50 grand to digitise Janoff's vibrant logo took its inspiration from a screen's colour test bars [Image: Logopedia] Considering that it was created back in 1977, it's no surprise to learn that Janoff's Apple logo was created with analogue tools. However, when the time to bring the design up to date, Apple forked out an eye-watering sum to digitise its logo. "Steve had it digitised so that the colours would brighten up," says Janoff. "And the shape got squeezed a little bit. I think they paid 50 grand for it." Making a digital version had to happen though. Because without any kind of separation or black line, the logo's colours wouldn't be able to sit alongside one another. "It's hard to realise that back in the day, there was no four colour process. Everything was laid down in separate PMS colours, which was a bitch for them to register." Digitising the logo only improved the design in Janoff's eyes though. "It not only brought it up to date, but you were able to get beautiful, dense colours that sparkle because they were made out of pixels." 05. It changed colour to stay ahead The Apple logo is no longer colourful though, so what happened? "When I did the design with colours, it was a time when no computers were doing things in colour," says Janoff. "So clearly there was a point of difference." After a while though, the promise of colour was no big deal. So according to Janoff, the logo "needed to be different, it needed to be more sophisticated. Because Apple really wanted to get into business." "I'm glad they changed it to keep up with the times. And now it's white, and what could be more minimal and beautiful than white?" Is there any chance the Apple logo will change more drastically in the future? Janoof doesn't think so. "They would never do that. Once they had the logo, it was never going to get touched." Related articles: Is Apple ditching its 'i'? IKEA takes a bite out of Apple in hilarious new ad The 10 most beautiful Apple products (and the 5 ugliest) View the full article
  11. Four vulnerabilities could "SACK" connected devices with denial-of-service exploits. View the full article
  12. Do you like the look of the image above? It's called 2B - Nier Automata, and it's by Meli Magali. Crediting artists like that is not only easy, it's also good practice for the creative community in general. One person who doesn't agree though is tech billionaire Elon Musk, who stirred up a Twitter storm recently by refusing to credit Magali for her amazing work. It all started when Musk tweeted a picture of Magali's artwork on 15 June. When someone likes your work enough to want to share it around, that's usually going to make an artist feel good. And when that person in question has a whopping 27 million followers, the reaction should be one of overwhelming gratitude. After all, an audience of 27 million people isn't easy to come by. And having a celebrity share your art gives your work an immediate sense of clout. If one of the richest people on the planet likes your art techniques, you must be doing something right... right? However the experience was bittersweet for Magali. Her art might have been shared by an influential person, but with no credit, the whole experience had been tainted. The artist shared her reaction in a tweet that balances disbelief with irritation. You'll notice that Musk has since deleted his original tweet. That's because the story doesn't end there. Shortly after Musk shared the image, which he had cryptically captioned with "2b", Twitter users were quick to rally around Magali and demand that he credit her. Sounds like a reasonable request to us. But for the man behind Tesla, this was apparently too much of a tall order. His reply was initially a curt decline. It's not asking for the earth, is it? [Image: Kotaku] But it quickly escalated into the outrageous. Social media users took issue with Musk's refusal to credit Magali, so he replied with one of the most baffling leaps of logic we've seen in quite some time. Where to begin? [Image: Kotaku] The issue isn't so much that Musk didn't credit Magali. Lots of people share art without crediting the creator, even though chances are the artist wouldn't mind a shout out. You could argue that the inability to edit tweets is destroying the medium, but as for crediting artists? Nah, we're not buying it. The problem here is that Musk stubbornly refused to add a credit when people asked for one. There's no reason not to do so. All it would take is a few seconds to type Magali's name, press tweet, and hey presto, everyone's happy. He wouldn't even have to include a link to her Twitter profile or Artstation page. Although we'd argue that, with 27 million followers, this would've been the courteous thing to do. Either way, it would've saved Musk from the headache of dealing with angry notifications. Having said that, it looks like Magali has got the art of self-promotion down. In the wake of this Twitter storm, she's set up a pinned tweet that showcases her work and links to her portfolio. We've already seen how a pinned tweet can win you new work, so here's hoping Magali will land lots of clients off the back of all this drama. Musk later claimed to have deleted his Twitter account over the situation. But given that he did this via a now deleted tweet, we're taking his announcement with a pinch of salt. Related articles: 5 ways to improve your digital art skills How to adapt your digital art to feedback The best digital art software in 2019 View the full article
  13. Multiple cross-site scripting (XSS) bugs and an XML external entity (XXE) problem opens the door to takeover of admin desktops. View the full article
  14. The Department of Homeland Security urged system administrators to update their Windows machines after testing a working BlueKeep exploit for Windows 2000. View the full article
  15. Today Wacom has announced a new smart stylus that aims to improve the drawing experience for Windows 10 users. Optimised for the Windows Ink Workspace, the Bamboo Ink Plus is a rechargeable model for creators, which finally does away with the need for elusive AAAA batteries. This is great news for Wacom users. For too long they've had to look on with envy as Apple users plug in their Pencils and recharge them for future use on the best drawing apps for iPad. Now the playing field has been slightly levelled, and Bamboo Ink Plus users no longer have to fork out for batteries. Amazon Prime Day 2019: everything you need to know The new Wacom Bamboo Ink Plus aims to streamline the creative experience for users – equipped with a single button, which, when pressed, launches Windows 10 creative apps such as Bamboo Paper and Screen Sketch. Topped off with tilt recognition, higher responsiveness and interchangeable nibs, Wacom's Bamboo Ink Plus looks set to take the drawing and sketching experience to the next level. Creative apps are only a button-push away [Image: Wacom] This isn't the first Wacom stylus that doesn't rely on batteries though. Previous styli have relied on Wacom's patented electro-magnetic resonance (EMR) technology for power. In plain English, this basically means that EMR pens can operate without a battery or a chord thanks to some nifty sensors that generate a magnetic field. And while EMR models are handy, a rechargeable stylus with added functionality is a more than welcome addition to Wacom's range. "By turning every stroke into a precise digital representation of our thoughts and imagination, these new smart styli can help bring out the visual thinker and artist in all of us" says Heidi Wang, Senior Vice President of Wacom’s Ink Division, in a press release. The Bamboo Ink Plus costs €99,90/ £84,99/ $99,95, and is available now from the Wacom store. And if you're after a shiny new tablet to use your new stylus on, don't miss our round up of the best cheap Wacom tablet deals. Related articles: Hover-based gestures could be coming to Apple Pencil The best tablets with a stylus for drawing and note-taking in 2019 19 best iPad Pro apps designed for Apple Pencil View the full article