38 standout packaging designs

[Rss Bot 1]

Packaging is something we're bombarded with on a daily basis. Creating an eye-catching packaging design that suits the product, stands out on crowded shelves, and doesn't cost a fortune to produce is a real challenge. 

In this post, we've rounded up standout examples of packaging designs to guide your efforts. For more inspiration, jump to page 4 where you'll find a list of handy free online packaging design resources.

Now more than ever, packaging design matters. A economic struggles and rising concern for environmental issues have added new challenges for packaging designers. Read on to explore the design trends shaping the packaging landscape right now.

01. Manos de Cacao

Anagrama made a range of stains by hand, using different tools, for this unique packaging

Premium bean-to-bar chocolate brand Manos de Cacao wanted packaging that felt simultaneously timeless and eye-catching. Inspired by the company’s local production process, Mexico-based studio Anagrama combined messy handmade textures with a vibrant colour palette and clean layouts. The result is a new visual system for the brand that places sophistication at the forefront and evokes an appropriately organic undertone. 

“Making a ton of stains by hand with different tools and choosing the right ones for each box was challenging,” says David Gutiérrez, partner and creative director at Anagrama. “However, this was also the most fun part of the process.”

02. Hardy

The packaging for this premium smoked salmon is made from raw micro-corrugated cardboard printed in UV colour

“Third-generation family business Hardy specialises in smoked salmon. The company turned to Portugal-based studio This is Pacifica to design stationery, packaging and a website that would communicate the premium quality of its product. “It’s a long-lasting process that can’t be rushed. From salting to smoking, each stage is executed to perfection. So we created the idea of ​​Hardy ‘Smoked Masterpieces’,” explains creative director Pedro Mesquita.

The identity combines two main elements: an abstract salmon symbol, and a fun, sharp wordmark that could have been cut by a knife. “The packaging was treated as an extension of the brand,” says Mesquita, “and is entirely made of raw micro-corrugated cardboard printed in UV colour.”

03. Thomas Kosmala

Concrete kept things abstract to suit the conservative Middle Eastern market for this perfume

Looking to break into European and global markets, emerging perfume brand Thomas Kosmala tasked Toronto-based agency Concrete with a complete brand overhaul. The new packaging marries classic with contemporary, unexpectedly wrapping a sophisticated custom typeface around the edges of the perfume box and over a subtle emboss.

“The brand needed to appeal to both Middle Eastern and Western audiences,” explains chief creative officer Diti Katona. “Sensuous, provocative and sometimes raw photography conveys the depth and richness of the scents, but is abstracted in the packaging to comply with the conservative sensibilities of the Middle Eastern market. A more explicit use of the imagery is employed in digital media, and it’s more subtle in print experiences,” Katona adds.

04. Wild Island Sacred Tree

Thirst created a juicy colour palette using watercolour

After designing the bottle for Wild Island Gin, drinks branding studio Thirst was tasked with designing a second edition, Wild Island Sacred Tree. Inspired by the gin itself – which is infused with hand-gathered botanicals from the small Scottish island of Colonsay – the studio looked to the island’s ripe bramble vine to create a deliciously juicy colour palette using watercolour. 

“The brief was to capture the essence of autumn on the island, and the wonderful bounty of berries and botanicals it produces,” explains creative director Matt Burns. 

Thirst paired the autumnal colour palette with a simple wordmark that gives a nod to the island’s Viking heritage. When it came to applying the fluid watercolour design to the bottle, the texture was printed on both sides of the transfer, enabling it to be viewed through the distortion of glass and liquid. “This allows the watercolour to take on new life, constantly changing as the bottle is rotated,” adds Burns.

05. Halo

Underline Studio went for an energetic, slightly rebellious look for this brewery packaging

Halo is an adventurous brewery that takes the traditional recipes of rare styles of beer and experiments with the ingredients. With a taproom and bottle shop that welcome inquisitive visitors, the brewery needed an approachable brand that matched its unconventional sensibilities.

“We created a logo, labels and packaging that use geometric patterns in unexpected colours, resulting in a look that’s energetic, modern and a bit rebellious,” explains Claire Dawson, creative director at Underline Studio, the studio behind the project. “This direction was very intentionally chosen as a way for Halo to stand apart visually in the craft beer space.”

Dawson admits it was a challenge to keep each label unique while still being recognisable as part of a larger system. “But finding abstract ways to graphically represent each of the beers was our favourite part of the project,” she adds.

06. Juice Society

This juice branding balances scientific iconography with a touch of whimsy

Third-year design student Ryan Hicks was tasked with revamping the visual identity of Austin-based juice bar Juice Society as it expanded into the wholesale market. “They felt that their previous identity was too rustic and gave an outdated reflection of their upbeat spirit,” explains Hicks, adding that the company has a philosophy of promoting realistic balance when it comes to wellness.

“I decided to convey this playful attitude through an ecosystem of whimsical, somewhat scientific iconography that hinted at the juice’s benefits, but provided some element of optimism,” he says. “I also wanted to convey the brand’s unconventional approach to the health realm, so to stand out on refrigerator shelves and catch shoppers’ eyes, I chose to design the labels to be as minimal as possible.”

07. Stefano Sauces

Each sauce has a unique typographic treatment

Montreal-based agency lg2 took an original approach to its branding of the first ready-to-eat products from well-known chef Stefano Faita and his partner Michele Forgione. Featuring a jovial, energetic caricature of Faita, the identity gives each sauce a unique typographic treatment – with nutritional and legal information presented in an unusual vertical fashion outside the shape.

“It was a major challenge to differentiate the brand in this type of category, where all brands merge into one,” says David Kessous, creative director at lg2. “The concept’s originality produced a real, appealing identity and packaging that leaps out.”

08. Fierce & Noble

Halo wanted brand packaging that would jump out from the shelf

Bristol studio Halo was approached to create a strategy, name, brand identity and packaging for a new craft brewery in St Werburghs, Bristol. The name – Fierce & Noble – represents the brewery team’s fierce independence and respect for the heritage of the craft, while the bold creative, custom type and bespoke patterns reflect the local vibrancy of its location.

“The product needed to jump out on bar and shelf,” explains Halo design director Andy German. “And what with the brewery being in a creative vibrant area of Bristol with other craft breweries in it, it made sense for the building to stand out and be seen. The main pattern for the brand was based around the ampersand we made – my eyes went a bit fuzzy creating this one.”

09. Colors

Music fans can customise their own record sleeve by moving around the coloured transparencies

Musician Beck’s latest album Colors sports a customisable record sleeve created by designers Jimmy Turrell and Steve Stacey. Formed from layers of different die-cut coloured transparencies, the cover can be assembled into a bespoke sleeve by listeners.    

“We decided on a route of colour and shape – simple and strong,” explains Turrell, who was art director and video director on the project. “We tried not to set too many restrictions on where we went with this in the initial stages. We started looking at a whole range of things for inspiration – childhood games like Ludo and Connect 4, old VHS and cassette packaging, all the way through to artists like Bridget Riley and Piet Mondrian, and Beck was really open to us experimenting. Seeing it all out there – and the positive feedback it’s been getting – is really satisfying.” 

10. Artisan

lg2 wanted to up Boréale's credibility in the microbrewery space

When Québec-based microbrewery Boréale launched a new series of beer, Artisan, it tasked creative agency lg2 with designing the new identity. “The client’s main objective was to restore the brand’s credibility among fans of microbrews,” explains graphic designer Marie-Pier Gilbert. “We had to establish Boréale in a niche segment without detracting from its mass appeal.”

lg2 worked hand-in-hand with the master brewer. For some products, the recipe influenced the artistic direction; in other cases, the reverse happened. “For example, for the Pilsner des Mers, the name and design were developed first, which then inspired the master brewer to give the recipe a salty note,” says Gilbert. “Flexibility and listening were a big part of the teamwork.”

11. Moses Lake Cellars

These labels were designed to work together as a collection [click the icon to enlarge]

Thirst is a design agency specialising in the craft drinks industry, and it's currently exploring new techniques and executions in packaging design as part of its Studio Series. This range of bottle labels for luxury wine brand Moses Lake Cellars was designed to work as a collective on a dinner table.

"We wanted to explore typographic lettering techniques that were bold and youthful, yet still carry the luxurious qualities associated with wine," says Thirst. To give an extra touch of luxury, the studio used heavy paper stock, and each label is double folded, white onto gold.

12. CS light bulbs

These clever boxes pair light bulbs with insect illustrations

Everyday products such as light bulbs tend to lend themselves to fairly utilitarian packaging, but these, produced by Belarus electrical company CS, boast beautiful boxes that turn the product into an important part of the packaging design.

Designed by Angelina Pischikova, with line illustrations by Anna Orlovskaya, this amazing packaging uses detailed drawings of insects, and the bulbs themselves are paired with certain bugs depending on their shape and size. Long, thin bulbs are stored in dragonfly boxes, while the coiled stripes of an energy saving bulb become the abdomen of a bumble bee.

13. Dolce 

Dolce's packaging uses imagery from Alice in Wonderland

Located in the heart of Belgrade, Serbia, Dolce is a cake shop that combines traditional techniques with a modern approach. Independent design studio Metaklinika was tasked with creating a range of packaging for the brand. The whimsical result takes inspiration from Baroque aesthetics, and uses iconography based around the theme of Alice in Wonderland.

14. Leafs by Snoop

Pentagram's designs for Snoop are dope as heck

With cannabis slowly becoming less and less illegal in the USA, cannabis branding is increasingly becoming a thing, complete with packaging to match. Snoop Dogg brought in none other than Pentagram to design the brand identity and packaging for his line of cannabis products: Leafs by Snoop. 

Stepping far away from the idea of furtively buying a grubby little bag of greenery, Pentagram's designs include a distinctive leaf-based logo (including an animated version), luxurious weed boxes and a range of edibles including six chocolate bars and cannabis sweets called, of course, 'Dogg Treats'.

15. Colour me Blind 

Graduate Alexandra Burling's designs for milk, cornflakes and tinned tomatoes are aimed at visually impaired customers

For her graduation project at , graphic design student Alexandra Burling wanted to see if it was possible to create an aesthetically appealing packaging design for the visually impaired. Following her research period, she decided to focus on groceries. 

“I wanted to give blind people the liberty of doing something so obvious as going down to the supermarket and buying milk,” explains Burling. "The aim was to provoke discussion and pave the way for innovative thinking about how packaging design can appeal to more senses than sight."

Next page: 15 more innovative packaging designs

16. The Lovely Clinic

SomeOne used this painterly design to represent transformation

London-based creative agency SomeOne created this tactile packaging as part of its branding scheme The Lovely Clinic. Faced with the challenge of branding a beauty client, SomeOne decided it was time to challenge the industry norms. “The beauty sector is awash with images of impossibly beautiful women, who hint that if it wasn't for a particular brand, they would resemble the back of an elephant rather than a glowing example of perfection,” it points out on its website. 

“We centred on the visual theme of paint – globally recognised as a way of either enhancing the existing – or a way of working with basic elements to create something astonishing,” adds senior designer Tom Myers.

17. Brandless

Brandless trademarked the white space on its designs

US company Brandless has taken minimalism to the extreme by trademarking white space in its range of food and home items. Co-designed with Brooklyn agency Red Antler, each product is made up of a single colour with the white box design dropped on top. The text in the boxes is effectively negative space, and is readable thanks to the colour underneath peeking through. 

Interestingly, the lack of identity means that the range can dodge a fee known as Brand Tax, which means Brandless is able to sell all the products at a standard price of $3. Read more about the range here.

18. Chandon

Butterfly Canon has created some brilliant limited edition branding

After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand.

19. Nike Air

It's certainly inventive but does it beat the classic shoe box design?

Nike Air is arguably one of the most popular sneaker designs ever released. Not content with a regular old shoebox, Berlin-based agency Scholz & Friends came up with a brand new, reimagined packaging design for its favourite trainers.

Very much taking the 'Air' aspect into account, the team placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping.

20. Nail packaging

A clever pack helps prevent any painful incidents

Designer Melissa Archer 's project manages to make a boring set of nails look sexy – getting the thumbs up from us. The simple but clever packaging hangs from the user's belt loop, providing easy access without reaching into a box, bag or pocket and being stabbed. The materials and typography used for the design adds a touch of sophistication and desirability to what would usually be thought of as a pretty mundane object.

21. McDonald's Fries

Ben Frost puts a graphic design twist on the iconic fries packaging

How about a side of art with your burger? McDonald's packaging is as recognisable as packaging comes but artist Ben Frost decided to mix things up by drawing some famous faces as well as some pop-culture icons onto the red and yellow box.

22. Phantom Cigar

Old naval symbols really bring out this packaging design

Here, designer Alex Pabian uses old naval symbols and a minimal design to reinvent the packaging for an exclusive brand of cigars. Alex is a Polish/South African graphic designer and art director, currently based in Miami, Florida. This project involved the redesign of the case, labels and tubes, with a vintage look and feel.

23. Onuma Honey

This is a truly bee-autiful piece of packaging design

This offering from Japanese studio Akaoni Design is a bee-utiful example of 'less is more' when it comes to packaging. It consists of a small jar, simple stickers and classic brown paper, with an array of sweet coloured stamps to finish it all off. Art direction and design was taken care of by Motoki Koitabashi and it's clear he knows what's he doing when it comes to making a striking impact in the aisle.

24. Spine Vodka

This vodka brand gets down to the bare bones of packaging

German designer Johannes Schulz created this inspirational packaging for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project."

Integrated the spine with the ribcage to communicate a product with a 'backbone', the uniqe 3D design approach sets it aside from its 2D counterparts. "The transparent glass material stands for a product that doesn't have to hide something," Schulz concludes.

25. Allsorts Black and White

A new look for an old-school sweet

Back in 2014, Liquorice Allsorts had a mini facelift from Bond Creative Agency for Cloetta – a leading confectionary company in the Nordic region. The new packaging used the traditional sweets' distinctive shapes and colours and used them as the basis for a more modern design.

The agency's recent update for Cloetta's Black and White edition follows the same theme, but with the colour stripped away. "The silver print and matt finishing give a tasty touch to the functional cardboard box," says Bond.

26. Karamelleriet

A sweet packaging style for these caramels

Copenhagen design studio Bessermachen created this frankly beautiful branding and packaging design to reflect the handmade aesthetic of the caramel producing Karamelleriet. Creating an entirely new visual identity that contains everything from the logo to packaging to display and flyers, Bessermachen has achieved an expression that is caramel production worthy.

27. Cervecería Sagrada

This packaging captures the colourful spirit of Mexican wrestlers

While Corona is probably the most recognisable beer exported from Mexico, Cervecería Sagrada is a Mexican craft beer that captures the country's colourful history and spirit in its label. Designer José Guízar was inspired by Lucha Libre wrestlers, who wear bright masks and have equally colourful personalities.

During the 1950s Lucha Libre were considered folk heroes and starred not only in the wrestling ring, but also in comic books and movies in Mexico. Guízar’s labels recreate the masks of some of the most famous and recognisable wrestlers.

28. REN Skincare

 Kangan Arora is a London-based designer with a particular flair for bold textiles and vivid prints. Global skincare brand REN brought Arora in to create Christmas gift packaging to go with the theme ‘little boxes of joy’. The studio created seven different abstract patterns inspired by traditional festive products such as wrapping paper, fairy lights and cosy textiles.  

29. Stranger & Stranger Spirit No. 13

Stranger & Stranger No 13 comes boxed and bagged in retro newspaper

Beverage bottle branding guru Stranger & Stranger designed this limited edition holiday give-away liquor that features one of the most detailed labels you will ever see. The Spirit No 13 label just screams vintage and consists of over 500 words. To top it all off, the bottle is presented wrapped in a specially printed piece of newspaper that gives it what they call a 'moonshine' feel.

30. TIQLD 

TIQLD's packaging visualises the story that accompanies the spice blend

When planning the packaging design for spice blend range TIQLD, Alphabet used humorous illustrations to convey a playful, confident brand identity. The pouches each feature a split design capturing an unexpected combination of objects.  

“We wanted to bring the idea of making meals more bold and adventurous into the brand imagery. The structure of the illustrations combines the base ingredient that the spice works with (either meat, fish or veggies) and juxtaposes this with an unexpected abstract element that visualises the story that accompanies the spice blend,” explains Alphabet. “The stories not only represent the bold personality of the brand but also the bold flavours that they create.”

Next page: More innovative packaging designs

31. Topography of America State Magnets

This design was inspired by a jigsaw

This stunning example of packaging design was created through a collaboration between Mette Hornung of Bureau of Betterment and Greg Jones of Fifty-Four Forty. The packaging design was inspired by the jigsaw used to assemble each state, with a piece of charcoal coloured chipboard sandwiched between layers of thick cardboard.

To highlight each state's unique attributes, a small pamphlet with state facts was created with images and notable geographic landmarks.

32. Poilu paintbrushes

Some paintbrushes have been dyed to create a 'beard'

This excellent example of packaging design comes from Simon Laliberté and offers the function of assembling two paintbrushes together with only one cardboard piece, which is printed on both sides.

The natural hairs of some paintbrushes have been dyed to give the illusion of the moustache and beard combos. The font at the top of the handle is also noteworthy.

33. TeaPee

Tear away the pattern to reveal your teabag

Canadian art director Sophie Pépin drew inspiration from the roots of the Native American nomadic lifestyle for this tea packaging design she calls North American Teapee. The Native American patterns that are placed around the packaging are cleverly torn away to reveal the teabags themselves.

34. Mighty Nuts

Maija Rozenfelde focused on user experience and function

This incredible pistachio packaging design was created by student Maija Rozenfelde, when she was still completing her degree in packaging design at Pratt Institute. 

She says of the design: "A crucial part of the thought process was to focus on user experience and second function of the package. The main intention was to create graphics that depict the crunchiness of pistachios, that’s where the hand-made type treatment comes in."

35. Helvetimart

Switzerland's regional flags provided the inspiration for these food packaging designs

Helvetimart is a Swiss shop that sells specialty food products. For its packaging design, branding heavyweight Anagrama took inspiration from the regional flags of the country's 26 sovereign states.

"We simplified these flags to create a homogeneous language, using representative elements and colours to develop the labels for the brand’s products and the signage within the store to ease its navigation," the agency explains.

36. The Great Bonza

This packaging design is as eccentric as the wine brand itself

When designing the packaging for this Australian wine, Swedish advertising agency United Power wanted to create something cheerful and retro, that also related to the product's heritage.

"We thought: since the wine is powerful in flavour, and The Great Bonza is a quirky name for a wine – why not use a quirky Australian circus?" says the agency. "The design is playful with a nod to the classic image of the boxing kangaroo. We chose happy and bright colours that are perhaps a little unexpected in the context." 

37. Utopick Chocolates

Origami is the theme running throughout this chocolate packaging

Based in Valencia, Spain, Lavernia & Cienfuegos is a multidisciplinary design studio specialising in graphic, product and packaging design. When master chocolatier Paco Llopis required a new design and packaging for his products, the team pulled out all the stops. Llopis already had an icon: a ship, to represent the spirit of adventure and hint at the long journey cocoa pods must make to reach the chocolatier.

Lavernia & Cienfuegos opted for an origami version of the ship, a decision that led the theme for the rest of the packaging design. "Utopick package their batches by hand so we created a unique way of folding the paper to wrap the bars," explains the team. "The paper folds to create two triangles on the front of the design, each with their own colour and texture, personalising every bar."

38. Görtz 17: Shoelace Box

Reinventing the shopping bag

Claiming to be the first recyclable shoe bag, which is also 100 per cent biodegradable, this bag from design agency thjink screams innovation. This Görtz bag changes the idea of the shopping bag by getting rid of the awkward plastic handle, introducing tough and stylish shoelaces and replicating the colours of Görtz 17 converse shoes. Best of all, you get a pair of free laces.

Next page: 18 top packaging design resources

The web is a wonderful thing, brimming with resources and inspiration for people interested in packaging design. But, sometimes, too much choice can be confusing, so we've picked out the top online packaging design resources to help you really get to grips with it.

01. Packaging of the World

There are hundreds of packaging designs to inspire you on Packaging of the World

Packaging of the World is an extensive gallery showcasing the most interesting and creative packaging designs from around the world. This site is really well organised; you can choose to search for projects by category, country, product type, most popular, and so on, to narrow down what you're looking for. A brilliant resource in the area of packaging design, and updated regularly with new examples. 

02. The Dieline

Find the latest packaging designs and news from around the world

If it's information and inspiration on packaging design that you're after then The Dieline is a fantastic place to start. Founded in 2007, the site aims to define and promote the world's best packaging design. As well as news and opinion pieces, this site features a jobs board and a library of packaging designers and suppliers. 

03. Designspiration

Find and share awe-inspiring packaging designs with Designspiration

All sorts of creative goodness comes together at Designspiration. Created by Shelby White, Designspiration is a hub for collecting and sharing ideas, including a whole host of interesting and innovative packaging designs. The frustrating thing about this site is that there's nothing in the way of commentary; just images – and often there are no links to the creator of the packaging to enable you to explore further. However, for purely visual inspiration, it's great.

04. BXP

For all things packaging design related, check out this brilliant blog

Formerly Package Design, Brand Experience – or BXP for short – is a fantastic resource for all things packaging design. The site features work from designers all around globe, the latest industry news, upcoming talent in the field, a resources section and much more. You can also narrow articles by material, to find exactly what your looking for.

05. Pinterest

With hundreds of images to browse through, you're sure to find some package design inspiration on Pinterest

With hundreds of thousands of inspirational images in its archives, and more being added every day, we couldn't not include Pinterest on this list. Simply type 'package design' into the keyword search and watch the work appear. A popular subject on the social networking site, you'll find yourself scrolling down on what seems like a never-ending page of packaging design projects.

06. Brand New

Brand New focuses solely on corporate and brand identity work

A division of design firm Under Consideration, Brand New focuses solely on corporate and brand identity work, and features a vast library of inspirational packaging designs. But this is not just a showcase site; as well as all the beautiful imagery featured, many of the designs here are reviewed in detail, with experts giving their opinion on if, how and why each concept works.

07. BP&O

Freelance designer Richard Baird shares his thoughts on new branding work on this blog

BP&O is a blog run by British freelance designer and former writer for The Dieline, Richard Baird, who specialises in the development of branding and packaging. Baird picks recently developed designs, provides a short background and shares his thoughts and opinions on each. A great site for finding new work from around the globe.

08. Dezeen

Dezeen offers news on experimental packaging

Dezeen primarily explores architecture and interiors, but also offers interesting articles on product design and packaging. The resource is great for staying up to date with the more on the cutting-edge, experimental and innovative news in packaging design, including explorations into environmentally friendly packaging. 

09. Retail Design Blog

This site is paywalled, but there's plenty of great insight on offer

Retail Design Blog (as you might expect) covers everything to do with retail design – so alongside the sections on materials and branding, there's also dedicated pages for store design and visual merchandising. You won't get too far without hitting the paywall though – if this site looks like it covers what you need, you'll need to shell out €10 a month to read everything (try it out with a free 30-day trial).

10. Ambalaj

Check out designer Kristina de Verdier's blog for inspirational examples of packaging design

Ambalaj is actually the personal site of packaging designer Kristina de Verdier, but offers some interesting insights. The site is split into Insight, Design and Technology sections, with plenty of interesting news and inspiring examples to dig through.

11. Packaging World

Packaging World is updated daily with articles about packaging inspiration and materials

Packaging World Magazine’s website is a great resource for professionals in packaging and manufacturing automation. It's not the best looking site, but it is updated daily with articles about packaging inspiration, equipment and materials, and provides a great way to stay up to date with the latest news about packaging.

12. Packaging UQAM

French site Packaging UQAM is an excellent showcase of innovative packaging research

French site Packaging UQAM collects together amazing packaging that might have flown under your radar. If your French is not up to scratch, don't worry – there are English translations included. Here you'll find creative solutions for storing trowels, golf tees, wishbones and plenty more unusual products. It's the place to go if you're looking to shake up your research and discover original ideas.

13. Behance

There's an awesome collection of packaging design work to inspire you on Behance

If you're a designer, you'll know Behance – but it's worth including here in case you'd overlooked it. The online portfolio community features all manner of packaging design projects, created by artists of all skill levels, in everything from shoe and pharmaceutical design to alcohol and electrical product designs. And of course, there are new additions being added pretty much constantly.

14. Lovely Package

Lovely Package doesn't look like it's being updated any more

If, like us, you can't resist a lovely package, then you should definitely check out this cool blog. Lovely Package showcases some leading design work in the packaging world, covering everything from wine and beer bottles to toothpaste and kitchenware. At time of writing, the last update was in March 2018, so it might be the case that the site isn't being updated any more. Lovely Package features an archive of work from professionals and students alike, and with over hundreds pages of projects to browse through, you're still sure to find inspiration here. 

Related articles:

• 14 controversial moments in logo and brand design
• Online packaging archive is a design delight
• 5 mesmerising uses of illustration in branding

View the full article