The new Firefox logos have officially arrived

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Mozilla has officially revealed its new Firefox logo, part of a new icon family for the browser. The launch of the designs, which have been more than 18 months in the making, coincides with a shift in brand positioning for Mozilla. Whereas before Firefox was often used to refer the browser, Mozilla wants to reposition the word to cover the entire family of Firefox apps and services.

The road to these logos has been a long one. Mozilla previously invited the public to share their thoughts on potential ideas as part of the logo design process. We got a tantalising sneak peek of the designs last week, when Firefox's communication design leader Sean Martell tweeted a picture of a box of stickers that appeared to leak one of the final designs.

This design appears in the new branding system (below) as the logo for the Firefox browser. Alongside this logo are three line-based graphics for other services including Send, Monitor, and Lockwise. The whole system comes under a general Firefox logo umbrella, which relies on the motif of a circular, swooshing fox tail.

Firefox now refers to the umbrella of services [Image: Firefox]

In a blog post announcing the designs, Mozilla says that the new brand "is about more than logos". To be specific, it's based on four key word pillars, namely 'Radical', 'Kind', 'Open' and 'Opinionated'.

Notable designers have been linked to the development of these logos. Michael Johnson provided early inspiration, while the designer of the original Firefox logo, Jon Hicks, was on hand to give advice. Meanwhile Ramotion's Michael Chu has been credited as a driving force behind the new brand.

Mozilla also adds that we can expect more from the rebrand: "We have to stretch our brand guidelines even further in the months ahead, so we’re interested in hearing your reaction to what we’ve done so far."

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