Amazon Prime Day 2020: when is it and what to expect

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Amazon Prime Day 2019 kicked off on Monday 15 July and ran across not one but two days, ending at midnight on Tuesday 16 July. It's longest and best yet, we scoured Amazon to bring you all the best Prime Day deals for artists and designers. And goodness, there were there some cracking offers. 

Amazon Prime 2020 may be a year away, but based on what we saw this year, we're going to make some predictions as to what we think Prime Day 2020 holds in store for creatives. So if you're on the hunt or saving up for a new designer-friendly device, you might want to read this first...

What is Amazon Prime Day?

Prime Day is an annual sales event that takes place every July. The first one was in 2015 to mark Amazon’s 20th birthday. 

Slightly misleading with it's title, Prime Day isn’t just a one-day event. Prime Day 2017 and 2018 ran for approximately 36 hours, and Prime Day 2019 a full two days. Just to make things more confusing, some Prime Day deals last year, such discounts on Amazon’s own Alexa-powered devices, were available before Prime Day.

When is Amazon Prime Day 2020?

It's way too early for an official date to be released, but our money is on Amazon Prime Day 2020 being another 48-hour event that will start on Monday 13 July and end at midnight on Tuesday 14 July 2020. Having said that, previous Prime Day's have started earlier, so there's every possibility it could begin on Monday 6 July. 

Cant wait that long to make a saving? Black Friday and Cyber Monday 2019 are rapidly approaching and we'll bring you details of any great deals that come up and in the meantime. 

What sold well on Amazon Prime Day 2019?

Last year saw a number of incredible deals for artists and designers across all manner of categories, but the most popular were hardware, creative software and art supplies. 

Items including the Microsoft Surface Pro, Apple iPad Pro, Copic Markers, Adobe Creative Cloud, memory cards and power banks all saw significant reductions, with some prices dropping to a record low. Here are details of the some of the best Prime Day deals from 2019:

What can we expect from Amazon Prime Day 2020?

It’s a bit early to tell, but we can make some confident predictions: during Prime Day 2020 Amazon is going to push Amazon’s own products and Alexa-compatible products such as smart bulbs heavily, because it always does. 

We’d expect to see some good deals on the outgoing console generation, on Windows laptops – especially high-spec ones – and on peripherals, plus the usual selection of kitchen gadgets and bits and pieces. And for creative types, we’d expect very similar deals to the ones we’ve detailed above, including even more deals on various iPad and Microsoft Surface models. We’d expect even more rivals to get in on the act in 2020 too.

Can't wait that long? Here are some of the best deals on Amazon Prime Day 2019 bestsellers right now: 

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