World Cup 2022 logo: get the first look here

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It may be a few years away still, but eager football fans will be thrilled this evening as the World Cup 2022 logo is set to be revealed for the very first time. 

Responsible for organising the next World Cup, Qatar's Supreme Committee for Delivery and Legacy has organised an international digital campaign unlike any other, which will see the big logo reveal shown on the most prominent giant digital screens in more than 20 locations across the globe, at exactly the same time.

The World Cup takes place on 21 November to 18 December 2022, making it the first to be held in winter. It's also the first time in history Qatar will host the event, so we're really keen to see if or how the new logo design might reflect the venue and change of season. 

The World Cup bid brand identity and applications, created by Creative Action, featured a vibrant mosaic design, and we're wondering if that's maybe a path the official emblem will follow. But with no news on the design agency behind the logo or any details on the design itself, what the final artwork will consist of is anyone's guess. Here's hoping it will be worthy of a spot in our round-up of the best sports logos of all time. 

Creative Action's World Cup bid brand identity featured a vibrant mosaic design

The reveal will take place across the world tonight at 20:22 (Arabia Standard Time), which is 18:22/13:22 for those of you in BST/EST time zones. As well as being displayed on the facades of buildings and landmarks in the Qatari capital Doha, the new logo will also feature on selected giant screens in countries including the US, Argentina, England, France, Germany, Italy, Russia,  Turkey, India, South Korea and South Africa. 

But don't worry about searching for your nearest big screen, just bookmark this page and we'll update it as soon as the new logo makes an appearance. 

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