Amazon takes on AirPods with its own truly wireless headphones

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If you were to think of wireless headphones, chances are you'd picture Apple AirPods. But it looks like Amazon wants to stake its claim in that market as it revealed its own make of wireless headphones, called Echo Buds, during its annual hardware event, yesterday.

From Amazon's point of view, breaking into the wireless headphone market makes total sense. Apple's AirPods are so popular that in 2018 alone it sold 35 million units. You might've even purchased some for less with the help of our Apple AirPods deals page.

• The ultimate guide to Amazon devices

And while AirPods will usually set you back $159, Amazon looks set to undercut Apple with an RRP of $129.99 for the Echo Buds. The pair are equally matched when it comes to battery life too, with both giving five hours of music playback per charge. Meanwhile the Echo Buds charging case can hold up to 20 hours of charge.

Expect to see a lot of the Echo Buds in the future...

Complete with Bose's Active Noise Reduction Technology and a sealed in-ear design, Echo Buds promise to deliver a crisp and immersive sound. They also provide hands-free access to Alexa, leaving users free to stream music, play Audible books and make calls more easily. And with a tap, Echo Buds can access other voice assistant such as Apple's Siri and Google Assistant.

The Echo Buds will be officially released on 30 October, but you can preorder yours from Amazon now.

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