Does Durex’s new logo have a misalignment problem?

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Durex has revealed its sexy new-look flat logo, and we think it hits just the right spot with the design coupled with its clever font name ('One Night Sans', in case you missed it). But as soon as we published our excitement over the Durex rebrand, our enthusiasm was dampened once we received a tweet about it, and discovered a design flaw that could prove to be a major turn off for typography enthusiasts. 

Digital creative Helder Cervantes has pointed out that the placement of that 'd' seems to be just a teensy bit off. And it's left us a little hot under the collar – not in a good way. (If you'd like to look at some well-spaced logos, you can check out our best logos post).

Cervantes has measured the distance between the top and bottom of the 'd', and what those red lines show is potentially not pretty at all. The 'd' looks like it's placed further down than it should be. It's not enough to notice at first glance, but a niggle that is enough to get on your nerves at closer inspection. 

Once you've seen it, you won't be able to unsee it, which may drive the most pernickety of designers to choose a different brand. After all, no one needs a design-induced migraine at an inopportune moment.

Does the 'd' render this one a dud for you?

It may not be as big as these design fails that were so bad they were actually good, but if Durex could shift that 'd' up a bit, we'd be interested to see how that compares to the new logo. What do you think? Let us know on Twitter and Facebook.

Read more:

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