Push your creative limits with Adobe’s Be Kind challenge

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We’re all trying to be a little kinder to each other right now, in big ways and small. And so Adobe has teamed up with hip music producer Marshmello to set a special creative challenge, which lets you show the world an act of kindness you’ve recently bestowed on others. 

Part of this year’s Adobe Creative Tour, the Be Kind challenge involves crafting a 15-30 second video, using Premiere Pro, Premiere Rush or After Effects, that shows how you’re bringing kindness to the world, set to the music of Marshmello’s latest hit. You can see how some other creatives have already responded to the challenge here (scroll down to ‘Submission Gallery’).

But what if you don’t have a Creative Cloud subscription already? Don’t worry: Adobe is generously providing access to its video apps with a complimentary 30-day subscription.

And to help you out further, Adobe has curated a selection of assets for you to download for the challenge. These include fonts and logos; textures, illustrations and 3D graphics; Adobe Stock footage; and the Be Kind song by Marshmello.

To further inspire you to create your entry, Adobe will be livestreaming a special session on Adobe Live at 12noon BST on Tuesday 26 May, in which a famous influencer will show how they’ve interpreted the challenge themselves. 

You can just take part in the Be Kind challenge for fun, but if you’re pleased with what you’ve created, Adobe would love you to share it on Instagram or Twitter. And if you’re a resident of the UK, USA or Canada, you might win one of several prizes as a result. 

‘Be Kind’ is the theme of the creative challenge

The creator of the best video uploaded by June 3 will receive a cash prize, an autographed life-sized Marshmello Helmet, a virtual meet and greet with Marshmello himself, and a 12-month Adobe All-Apps Creative Cloud subscription. Nine second-place winners, meanwhile, will each win a cash prize, an autographed Marshmello poster and a three-month All-Apps Creative Cloud subscription.

Finally, these winners and up to 25 other creators will all have their work featured in the official fan video. You’ll find full details of the challenge, and the downloadable assets, here. 

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