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How to Drive Transactional Email Engagement for E-Commerce

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This post is originally published on Designmodo: How to Drive Transactional Email Engagement for E-Commerce

How to Drive Transactional Email Engagement for E-Commerce

Whatever meaningful action a user takes – creating an account, buying stuff, changing preferences, resetting a password – should result in a notification that the interaction was a success. This direct response is crucial for a good user experience. A …

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