New infographic helps you colour match your branding

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As we know, using colour in branding effectively can be key to a campaign's success, but how can designers be sure which colours are suitable for which projects?

A new infographic by Iconic Fox aims to demystify the science of colour by breaking down the rainbow into each colour's common associations, gender preferences and existing uses.

The Colour in Branding Infographic is an easy reference guide to make sure that you make the right colour choices in your designs. It should help designers to avoid making any faux pas by splashing 'cheap' colours all over a luxury brand's business cards, for example.

• The designer’s guide to using colour in branding

Green is apparently one of the more controversial colours, particularly among audiences who identify as female

If this wasn't enough, Iconic Fox brand creator Stephen Houraghan said that the quality content on Creative Bloq actually helped influence the infographic. He told us: "We’ve done a fair bit of research and your article is one of the better ones.

"We didn’t find a really detailed, comprehensive infographic though, so once we gathered all of our info, we decided to design a comprehensive infographic.

"Given your article was a stepping stone to its creation, we want to give you a heads up to see if its something you’d be interested in having a look at."

Orange is used by some budget retailers and airlines, which is perhaps why it's associated with cheapness

We were interested, and suitably impressed by the thorough research and detailed information in the infographic. The only thing missing is a breakdown of how each nuanced shade – as seen in the opening image of a Pantone chart wheel – affects consumers' perceptions. But that could end up being one ultra-long infographic.

To see the full infographic, head over to the Iconic Fox site.

The classic colour of sophistication, black can sometimes risk being perceived as menacing

Related articles:

• The world’s favourite colour revealed
• The designer’s guide to using colour in branding
• How to pick the perfect colour palette every time

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