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Brand Impact Awards 2017

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After many impassioned debates between the world-class judging panel, just over a quarter of the projects submitted to Computer Arts' Brand Impact Awards have made the shortlist. We can now reveal those 47 projects, from 32 different agencies – scroll down for the full list.

Computer Arts' Brand Impact Awards reward the very best branding from around the world. Now in its fourth year, the scheme's rich heritage of past winners represent the cream of  the global branding industry.

2017's shortlist is no different. This year, the Brand Impact Awards received a record number of entries – 187 projects, from 86 different agencies.

The winning and highly commended projects will be revealed at the fourth-annual Brand Impact Awards ceremony at the Ham Yard Hotel, London, on Wednesday 13 September.

Early bird prices are valid until 21 July, so book your tickets now to join the world's top agencies and discover 2017's big winners.

Book your Brand Impact Awards tickets

Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges felt that none of the projects submitted in a category met the criteria, that category was cut altogether. Those criteria are:

  1. A strong, compelling concept that's appropriate for the client
  2. Beautiful and consistent execution across two or more brand touchpoints
  3. Branding that stands head and shoulders above the rest of its market sector

Also, being the only agency shortlisted in a category does not necessarily mean taking home a coveted BIA trophy on the night. So it's all to play for.

So without further ado, in alphabetical order, here are the 32 agencies that made the shortlist in the Brand Impact Awards 2017:

Alphabetical

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Fashion Business School, by Alphabetical
  • Category: Education
  • Project: Fashion Business School

Anagrama

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Winter Milk, by Anagrama
  • Category: Bars & Restaurants
  • Project: Winter Milk

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Helvetimart, by Anagrama
  • Category: Retail
  • Project: Helvetimart

BrandOpus

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The Badger, by BrandOpus
  • Category: Wine, Beer & Spirits
  • Project: The Badger

Design Bridge

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Guinness, by Design Bridge
  • Category: Wine, Beer & Spirits
  • Project: Guinness

DesignStudio

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Deliveroo, by DesignStudio
  • Category: Retail
  • Project: Deliveroo

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Premier League, by DesignStudio
  • Category: Sports
  • Project: Premier League

DixonBaxi

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Premier League broadcast graphics, by DixonBaxi
  • Category: Entertainment
  • Project: Premier League broadcast graphics

GBH London

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AB Walker, by GBH London
  • Category: Professional Services
  • Project: AB Walker

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PUMA: Non-Corporate Box, by GBH London
  • Category: Sports
  • Project: PUMA Non-Corporate Box

GW+Co

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Reiss, by GW+Co
  • Category: Technology & Telecoms
  • Project: Reiss

Jack Renwick Studio

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Carpenters Wharf, by Jack Renwick Studio
  • Category: Property
  • Project: Carpenters Wharf

Johnson Banks

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Action For Children, by Johnson Banks
  • Category: Not-for-profit
  • Project: Action for Children

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Mozilla, by Johnson Banks
  • Category: Technology & Telecoms
  • Project: Mozilla

Kontor Reykjavik

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Alvogen, by Kontor Reykjavik (illustrations: Noma Bar)
  • Category: Pharmaceuticals & Toiletries
  • Project: Alvogen

MARK Studio

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Manchester Literature Festival, by MARK Studio
  • Category: Culture
  • Project: Manchester Literature Festival 2016

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Walk Through Walls, by MARK Studio
  • Category: Not-for-profit
  • Project: Walk Through Walls

Music

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Powerleague, by Music
  • Category: Sports
  • Project: Powerleague

NB

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TypoCircle, by NB (with Studio Sutherl&)
  • Category: Not-for-profit
  • Project: TypoCircle

Neon

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I’m An Activist, by Neon
  • Category: Not-for-profit
  • Project: I'm an Activist for Action for Children

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Acumin, by Neon
  • Category: Professional Services
  • Project: Acumin

Pearlfisher

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Seedlip, by Pearlfisher
  • Category: Wine, Beer & Spirits
  • Project: Seedlip

Peter and Paul

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Noiascape, by Peter and Paul
  • Category: Property
  • Project: Noiascape

Sagmeister & Walsh

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Pins Won't Save The World, by Sagmeister & Walsh
  • Category: Not-for-profit
  • Project: Pins Won't Save the World

Salad

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Halo, by Salad
  • Category: Pharmaceuticals & Toiletries
  • Project: Halo

SB

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Conquista, by SB
  • Category: Publishing
  • Project: Conquista

SODA

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SODA rebrand, by SODA
  • Category: Self-Branding
  • Project: SODA rebrand

Spy Studio

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H+J, by Spy Studio
  • Category: Bars & Restaurants
  • Project: H+J

Studio Dumbar

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NEMO, by Studio Dumbar
  • Category: Education
  • Project: NEMO Science Museum

Studio Sutherl&

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Somos Brasil, by Studio Sutherl&
  • Category: Culture
  • Project: Somos Brasil

Supple Studio

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D.R.A.W., by Supple Studio
  • Category: Professional Services
  • Project: D.R.A.W.

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Straightline, by Supple Studio
  • Category: Not-for-profit
  • Project: Straightline

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Twine, by Supple Studio
  • Category: Technology & Telecoms
  • Project: Twine

Taxi Studio

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Carlsberg Export, by Taxi Studio
  • Category: Wine, Beer & Spirits
  • Project: Carlsberg Export

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Kobenhavn Collection, by Taxi Studio
  • Category 1: FMCG
  • Category 2: Wine, Beer & Spirits
  • Project: The København Collection

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Polo, by Taxi Studio
  • Category: FMCG
  • Project: POLO rebrand

The Allotment

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Radical, by The Allotment
  • Category: Automotive
  • Project: Radical Sportscars

The Clearing

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Wild Cards, by The Clearing
  • Category: Self-Branding
  • Project: Wild Cards

The Neighbourhood

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Smith’s Dock, by The Neighbourhood
  • Category: Property
  • Project: Smith's Dock

The Partners

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Arte, by The Partners and Lambie-Nairn
  • Category: Entertainment
  • Project: Arte

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The Butcher The Baker, by The Partners
  • Category: Artisan
  • Project: The Butcher The Baker

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Hello Universe, by The Partners
  • Category: Not-for-profit
  • Project: Hello, Universe

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London Cru, by The Partners
  • Category: Wine, Beer & Spirits
  • Project: London Cru winery

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London Symphony Orchestra, by The Partners
  • Category: Culture
  • Project: London Symphony Orchestra

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#RewritingTheCode, by The Partners
  • Category: Not-for-profit
  • Project: #RewritingTheCode

Thunderclap Creative

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Pillars Brewery Russian Doll Campaign, by Thunderclap Creative
  • Category: Wine, Beer & Spirits
  • Project: Pillars Brewery Russian Doll campaign

True North

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National Gallery of Ireland, by True North
  • Category: Culture
  • Project: National Gallery of Ireland

Buy your Brand Impact Awards tickets now!

The Brand Impact Awards ceremony will take place on Wednesday 13 September 2017 at the Ham Yard Hotel in London.

Tickets include drinks reception, canapés and bowl food, and of course a chance to toast your success or drown your sorrows at the BIA after party.

Earlybird prices (until Friday 21 July):

Standard prices:

  • 1 seat: £110 + VAT
  • 5+ seats: 10% discount

Good luck to all shortlisted agencies!

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