Adobe kicks off Road to MAX

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Yesterday, three leading artists from around Europe set off on a road trip like no other. Road to MAX is a nine-day journey across America, sponsored by Adobe, that aims to open up fresh viewpoints, push creative limits, and inspire the next generation of photographers. You can join the artists as they document their trip at #RoadToMAX17.

The journey kicked off in Los Angeles yesterday and will end in Las Vegas ready for the launch of Adobe MAX, The Creativity Conference, which will run from 18-20 October. The lucky individuals on board are Rich McCor from the UK, Thomas Kakareko from Germany and Nathalie Geffroy from France – all celebrated photographers with their own unique aesthetics. 

The #RoadtoMax17 photographers will be creating inspiring work along three visual themes: Nature, people and the artificial world. With the aim of using creativity to unlock new perspectives, the trio will be challenged to capture iconic landmarks – from Beverly Hills to Palm Springs to the Grand Canyon – in novel and exciting ways. They'll also be pushing their own boundaries by exploring their travel companions' distinctive visual styles.

Rich McCor is one of the talented artists on his way across America

To make this all possible, the artists will be making the most of the entire collection of Adobe apps, from Photoshop to Capture CC. They'll also have the chance to play around with the latest Creative Cloud photo tools (which will be officially launched at Adobe MAX), to see what possibilities they offer.

The Road to MAX journey is all about using creativity to challenge perspectives: Enabling creative collaboration, using new tools and plenty of experimentation to see the world through new eyes. If you want to join these three top photographers on their journey – and get a sneak peak of the new tools Adobe will be announcing at MAX – you can follow their progress in their travel diary.

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