44 eye-catching flyer designs

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A brilliant flyer design can do wonders to help promote an event or product by making people feel excited about it. Artwork and printing are key factors in a leaflet or flyer's effectiveness, but the overall design – especially the use of colour – needs careful consideration for it to achieve its purpose.

With more and more media competing for eyeballs than ever before, it's a real challenge to grab people's attention these days. And the art of flyer design is a great place to get inspiration. Here are the best examples of flyer design that we've found, to help inspire your next project.

01. Zach Darlington

Now that's what we call a flyer

We love all the amazing things that you can do with Photoshop, Illustrator and InDesign, but sometimes you can't beat the old-school combination of a photocopier, scissors, glue and sheer bloody-mindedness. Good work, Zach Darlington, on this retro collage-style flyer.

02. Philipp Möckli

Risograph printing really gives these flyers an edge

Created by Philipp Möckli in collaboration with Max Frischknecht, these A7 flyers for Konsens magazine really stand out thanks to Risograph printing, which uses a layering technique similar to that used in silk screen printing to produce multi-coloured prints

03. Design to Explain

These toy shop flyers are adorable

Lil Joe was a startup enterprise providing children's entertainment products in the UK. Design to Explain created a brand identity design including business card, letterhead, envelope, postcard, CD cover, shopping bag, iPad and iPhone wallpapers, as well as this lovely flyer design that was used in local marketing to announce its opening.

04. Studio Orfeo Lanz

This whole concept is probably a lot funnier if you speak German

These flyers, created by Studio Orfeo Lanz for the ceramics department at the Bern School of Design, Switzerland, are the gift that keeps on giving. Publicising a graduation exhibition themed around the German word 'Verzogen', meaning twisted, the eye-catching flyer was designed to be turned and twisted into the exhibition poster.

05. Studio Mut

Studio Mut's Kunsthalle Bozen flyers are anti-establishment as all flipping heck

Studio Mut designed the identity and communication for Kunsthalle Bozen, a new art space in Bolzano, Italy, that wants to become a centre for hedonism and beauty, connecting Bolzano to the rest of the world. Studio Mut's identity design conveys this youthful spirit with anti-establishment, Just-Do-It-In-PowerPoint aesthetics and the use of stretched black and white type, as you can see from these in-your-face flyers.

06. Mondopolitani Art fest

Montserrat is a reliable choice

Claudia Alexandrino is art director at Italian creative studio The 6th, and every year she creates the visual identity for the Mondopolitani Art fest. For the 2015 event she chose a striking colour palette and used Montserrat Regular and Bold to make this flyer.

07. Panama Plus

Beautiful, vivid colour gradients

Panama Plus is a subculture festival of art, music, creative performance and writing. Munich-based design bureau Moby Digg, working in collaboration with ZOO, took the vibrancy of the festival as inspiration to create this vivid, colourful artwork. Each piece of material for the show features a circle filled with a different bright colour gradient which is then fed through a glitch generator. The result is a beautiful, eye-catching series of visuals.

08. Kari Feinstein's Style Lounge

Fantastic type treatment draws the eye

Freelance graphic designer and illustrator Eugenia Anselmo used this creative type treatment to produce a digital flyer for Kari Feinstein PR. She actually made a selection of options for this brief, each of which is an interesting experiment with the same look and feel; take a look at the gallery on Behance.

09. Rundgang DMI

Each department gets its own version of a common style

Rundgang DMI is an exhibition in which three university departments at HAW Hamburg – Design, Media and Information – showcase their work together. The promotional material therefore had to represent each separate department in a way that tied them together to make it clear it was a single show. Villa studio did a superb job, giving each department its own colour and type, while maintaining a single theme across the three flyers.

10. Général Sherman

Nature photography is a theme in this bar's visual identity

Général Sherman is a particular giant sequoia tree located in a national park in California, and also the name of a bar in Montreal, Canada. Design agency BZOING used the foliage of the tree and some beautiful type for its flyer. It fits nicely with the general branding for the bar, which incorporates photography of leaves, twigs, fruit and herbs.

11. Company Folders

This flyer combines vintage design with contemporary fonts

For a retro dance party with modern twists, Company Folders' team of designers chose vintage images on a background that resembles old, well-worn paper. We love how the girl peers out from behind the red triangle – which is a bit of hidden irony, given that the flyer advertises the Red Rectangle Club. Contemporary fonts and icons at the bottom help balance the vintage look.

12. Joanna Kosinska

Joanna Kosinska's flyer shows off most of her skills in a compact package

Joanna Kosinska is a freelance graphic designer based in West Yorkshire who loves creating logos, websites and brochures. To drum up business she created this beautiful A3 Z fold flyer printed on 350gsm recycled paper. The illustrated cover folds out to reveal a little about herself and her skills, and on the other side is a capsule portfolio featuring a few selected samples of her work.

13. Manage Your Day-to-Day

Is it a promo flyer or a motivational poster? It's both!

To promote Manage Your Day-to-Day, a 99U book about how the way that we work has to change, Matias Corea, Raewyn Brandon and Jocelyn K. Glei from Behance created this fold-out flyer/poster. "The idea was to create a print piece that would give people a succinct overview of the book, while also giving them something with lasting value," says Brandon. 

"Thus, the piece folds out to create an active experience of learning about the book; then, when it's fully unfolded, the piece works as a motivational quote poster that you can tack up over your desk."

14. Says Who

It might look like junk, but this smart promotional package is anything but

This promotional package for design collective Says Who was created by South African-based illustrator Shaun Hill and ticks all the right boxes. The Says Who Junk Mail pack includes a take-out menu, junk flyers, 14-page illustrated booklet, a poster as well as a pack of 20 chicken stickers.

"It was made from a variety of left over paper stocks, such as brown cardboard, an old analysis accounting books, newsprint pad, red and yellow poster board, and some old brown envelopes," Hill explains. "Each element was drawn and run through our photocopier, then finished by hand."

15. Cook&Book

Anyone know what sharks have to do with Christmas? Is it a Finnish thing?

For a Finnish-themed Christmas market at Brussels bookstore Cook&Book, French graphic designer Julie Joanny created this delightful festive flyer with a Christmas jumper vibe. We love the unlikely cross-stitched sharks, and the fact that if you pull at the orange collar an inner flyer comes out, with more details.

16. Loulou & Tummie

This vector illustrated flyer promotes Loulou and Tummie's speciality perfectly

Artistic duo Loulou and Tummie's promotional material is out of this world! Known for their eye-catching vector work, this colourful flyer showcases their talents brilliantly, leaving the artwork to do all the talking and accompanied by a small, but necessary, amount of text.

17. 20 Fold

It folds in all the right places

The brief for this project was simple: create a flyer that goes along with the folding theme of the California State University Graphic Design BFA Show, titled 20 FOLD. So, that's exactly what designer Darren Nguyen did. No matter which orientation the recipient chooses, the sophisticated design places all the necessary information above the fold.

18. Mixed Taste

The beautiful illustration and thermographic print job makes this flyer really stand out

This eye-catching design was created by Ellen Bruss Design to highlight a series of lectures at Denver's Museum of Contemporary Art. To promote the workshops, which pair two completely unrelated topics together, the flyer features a beautiful illustration of disjointed imagery. The design was completed with a thermographic print job, leaving it with a plastic, bumpy texture, which complements the illustrative style.

19. Drop Inn Hostel

Return the Drop Inn's O-shaped flyer to claim a reward

This is a simple but brilliant concept for the Drop Inn hostel, based in Singapore. Created by local creative agency Bravo, this luxury and stylishly designed O-shaped flyer informs each recipient that the hostel has, in fact, dropped its vital vowel and will therefore reward guests who return them with a discount on room rates.

20. CSUS Spring Show

The threading of icons in the design cleverly demonstrates the artistic side and connectivity between departments

To promote its student show back in Spring 2011, California State University, Sacramento commissioned designer Christine Jackson to create these promotional flyers.

The back of the flyer provides all the necessary event details

The threading of various icons in the design cleverly demonstrates both the artistic side and connectivity of the graphic and interior design and photography departments.

21. Mehrblick

We love the playful execution of this flyer design

This flyer for the two year anniversary of Mehrblick Events – an electronic music festival with lots of confetti and decorations – was designed by Germany-based artist Alexandra Turban. We love the playful execution and array of inspiring typography on show.

22. Hawes & Co.

Get inspired with Tess Redburn's surreal illustrations

Tess Redburn is a UK-based illustrator with a knack for eye-catching flyer designs. Having been snapped up by a number of festivals, companies and businesses, her colourful and surreal illustrations provide the perfect execution and inspiration for any flyer.

23. Pastilla Digital

Stimulating visuals are at the forefront of this flyer design

This gorgeous flyer was created by Mexican agency Monumento (formerly called Face) for Pastilla Digital. "From the very beginning the goal was to design without limits, to experiment with all sorts of different materials, inks, and finishes, and to create an output of stunning, stimulating visuals that people can't help but want to collect," they explain.

24. Muah!

We love the experimental lay-out of this flyer design

This custom typography, silkscreen flyer design was printed on limited run in special colour edition in A5 size. We love the experimental layout and the careful selection of colours. Designed by Czech Republic studio Anymade – we love their style.

Next page: More brilliant examples of flyer design...

25. Monster Hands

Your hands can turn into a dangerous monster if you don't keep them clean

You can't get much more eye-catching than this brilliant flyer design, aimed at educating people about the importance of cleanliness in stopping the spread of bacteria. We just love how the hands have been transformed into this menacing yet cool looking character. Genius.

26. Room for rent

This flyer design by Jimena Gamio was sure to attract prospective tenants

When a friend of art student Jimena Gamio was on the hunt for a flatmate a couple of years ago, Gamio created this cool typography flyer for her to distribute around town. A cool design and a refreshingly original alternative to the many generic, dull ads online.

27. Mikro

Motion designer Mellow developed this beautiful, abstract flyer for Mikro club night

This beautiful, abstract flyer design was created by motion, screen and print designer Mellow for a club night called Mikro. The design is so detailed, it takes a few minutes to notice the lizard that forms the base of the illustration. An extremely talented creative, Mellow has developed numerous flyer designs for various events, all of which feature in an awe-inspiring online portfolio.

28. Craft fair flyer

Classic colours and retro type make this gorgeous flyer design stand out from the crowd

This craft fair flyer by designer Suji Allen is a brilliant example of how to advertise an exposition of all things homemade. Featuring classic colours and retro type, this design is sure to catch the eyes of people interested in arts and crafts.

29. Mokka Cuka

Graphic designer Karoly Kiralyfalvi created this cool flyer design for Hungary's outdoor venue Mokka Cuka

Plugged in and turned on, this cool flyer was designed by Hungarian graphic designer Karoly Kiralyfalvi for the Mokka Cuka – a leading outdoor underground venue in Hungary. The retro design features a custom-made font and eye-catching colour choices, finished off with graphics of microphone, earphone jacks and USB cables, giving a clear indication of the type of event the flyer promotes.

30. Kyary Pamyu Pamyu

This flyer is energetic, just like Kyary Pamyu Pamyu's music

This standout flyer promotes Tokyo-based singer Kyary Pamyu Pamyu's debut album. She started out as a blogger and model, and then proceeded into a music career. The flyer is as striking as her personal style and music videos.

The prominent visual, a freaky-looking hairstyle on a floating head, immediately commands the viewer's attention because people are attracted to faces. The illustrations and hand-rendered typography are playful and visually striking in high contrasting colours. This layout has an energetic vibe, suggesting that's what we can expect from her music.

31. Shop Spotlight

This colourful typographic flyer perfectly demonstrates Shop Spotlight's wares

Shop Spotlight are proud owners of a shop that designs colourful typographic table decorations for weddings, and this flyer was designed to promote a bunch of new products; popping with colour, the layout boasts the use of type as image in overlays that give them a tactile letterpress aesthetic.

32. Baby Jupiter

Psychedelic typography makes this flyer stand out

This nostalgic psychedelic flyer is for the In the Basement event held at Baby Jupiter, Leeds, UK. For some people this venue is reminiscent of a weird little bar you might stumble across in Amsterdam, for others the atmosphere reminds them of classic telly programme. All we know is this mesmerising flyer seems to come from a groovy place. The layout incorporates warping typography within a illustrative frame. A real product of craftsmanship; A real trip.

33. Morph

Ed price has created many Morph flyers, which can be seen on his Behance portfolio page

It was hard to choose from the many flyer designs that art director and graphic designer Ed Price has created for Morph, a popular techno night in Bristol, UK, but this one just pipped it for us. We love the splash of colour in amongst the clean black type and the neutral woman's face.

34. United Students

This simple but effective design uses the iconic image of Big Ben to get its message across

Italian freelance graphic designer and illustrator Marco Oggian created this simple but brilliant flyer design for a party hosted by United Students, the largest student association in Switzerland. A series of parties took students on a journey through the major capital cities of Europe, including London, Berlin and Barcelona.

35. Penguin Rider

This cool Penguin does a great job promoting a skiing competition in France

We couldn't not include this cool skiing penguin flyer design in our list. Creative agency Zim & Zou were the brains behind this concept for a snowboard and skiing contest in France. The team used models to create an Antarctic environment and then added Georgia and their own custom font to create the cool design.

36. Kolor

Gorgeous design, colour and printing for these flyers designed for Kolor

Silkscreen art on rough cardboard works beautifully for these gorgeous flyers for Kolor bar in Budapest. The design was by Budapest-based graphic designer, illustrator and typographer Eszter Laki.

37. Forevergreen Festival

Clean type and illustrations work wonders on this Forevergreen Festival flyer

We're loving the simplistic design, clever use of type and cool graphics on this Forevergreen Festival flyer design, created by Giovanni Montuori. The quality and bright colours of the illustration immediately draw your eye and the simple, clean type presents all of the information visitors will need, nice and clearly.

38. HQ Drum & Bass

There's a very different style to this club flyer design – simple but appealing

This club night flyer is unlike most others. No glossy paper, bright colours or big typography, just a simple but appealing design. The cool central graphic is reminiscent of an optical illusion, and the whole thing is printed on 100% recycled pulp board. Awesome work by graphic designer Ross Gunter.

39. Riscopriamo Il Borgo

These stylish festival flyers reflect the traditional event they promote perfectly

Riscopriamo Il Borgo is a traditional festival held in Airola, Italy, created to celebrate the country's history, roots, popular culture and traditional cuisine. These stylish flyers by graphic designer Giuseppe Fierro are a great example of how well a simple, clean design and superb typography can work together.

40. Stampede

The horse design for this rock night flyer was created using a series of different sized circles

Stampede is a rock night that takes place in Soho, London, every Monday. To promote it, creative project assistant Michael Higginson created this cool, grungy flyer design featuring an elegant yet powerful horse composed of a series of different sized circles.

41. Lovejoy

Clever use of shadows makes this flyer design by isoarts look 3D

We love everything about this flyer design, from the original design to the colour palette used. But it's the clever use of shadows to give the impression of depth that we find most impressive. Developed by German graphic design studio isoarts (formerly named Andersdenkend), the team has nailed the art of flyer design with this creation.

42. Beat Up

Designer Jacopo Severitano welcomes the summer with this retro-style flyer design

This flyer for an outdoor party, by graphic designer Jacopo Severitano, proves that if you get the right image, minimal text is all you need to complete the design. With an Instagram feel to it, this retro flyer design makes us want to head out into the sunshine and join in the summer fun depicted here.

43. ADCN

We love the distinctive style of Dutch illustration duo LouLou & Tummie

Dutch illustration duo LouLou & Tummie make it into our list again for this flyer. Here they applied their distinctive illustration and graphic design skills to this flyer for the ADCN advertising gala back in 2010. The bright colours against the black background makes the brilliant graphics really pop, creating a totally eye-catching flyer design.

44. Ochsenfest

Nicole Jacek developed this cool lenticular flyer design for the biennial Ochsenfest festival

Nicole Jacek is an award-winning graphic designer from Germany, now based in New York, and the brains behind this lenticular flyer design for the biennial Ochsenfest in Ludwigsburg, a four-day music festival. The design itself is fairly simple, featuring a black cow on a simple white background. The impressive part is the guitar that forms on the animal's head as the flyer is moved.

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