16 wonderful window display designs

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You may be surprised how much a walk around your local high street or shopping mall could inspire you for your next project or design portfolio entry. With a good design eye, clothes, shoes, CDs, games and even food can be combined to create a stunning window display. Originally set up to entice shoppers through the door, the art of window display has come a long way in the past few years.

We've searched the world's shopping streets to bring you the very best examples of window display design from the very best creative directors, graphic designers and artists across the world. Enjoy!

01. Tiffany & Co.

Tiffany & Co's 2017 Christmas window displays feature metallic artists' mannequins like this, and our main image

Every year, flagship shop in New York gets a magical Christmas makeover. Past window displays have featured frosted cityscapes and opulent interiors, and this year's designs are equally delightful. 

The 2017 window displays are a vision in Tiffany Blue and silver, and feature blinged-up artists' models whittling down diamonds, fishing for gems, or pushing stacks of jewellery boxes through the snow.

02. Harvey Nichols

Harvey Nichols has opted for all-out glam in its Christmas 2017 windows

Forget subtlety – for its 2017 Christmas window display, Harvey Nichols has gone for all out disco glam. The scheme is based around stars, neon lights and plenty of glitter (each of the mannequins has a face-full of the stuff). 

To create this traffic-stopping extravaganza, the store in Knightsbridge, London, used 5,370m (17,618 ft) of LED strip lights, 5101 baubles, neon balls and stars, over 2,000m (6562 ft) of sparkly vinyl, 3555 vinyl stars, and 382 rotating mirror balls. Phew.

02. Davit Muradyan for LaGalleria

LaGalleria is an Armenian luxury boutique

LaGalleria is a boutique in the heart of Yerevan, Armenia, and to publicise its Spring-Summer 2017 collection, retail marketing specialist Davit Muradyan created a set of stunning jungle-themed window displays. 

This isn't your average jungle gear

Showcasing hot new arrivals from luxury brands including Fendi, Valentino and Saint Laurent Paris, Muradyan artfully arranged the display so that the season's hot gear would stand out against a dense background of foliage.

03. Elemental for Ermenegildo Zegna

Elemental got to take over all 23 of Harrods' window displays

Designing, producing and installing the full set of 23 windows at Harrods might seem like a tall order, but that's what Elemental pulled off for the launch of Ermenegildo Zegna's Couture Collection by Stefano Pilati.

The displays for Ermenegildo Zegna used every visual trick in the book

Using an epic film created by Pilati for its Milan catwalk show as reference, Elemental's designs incorporated optical illusions, soundscapes, animated lighting effects and some incredible technology, including an enlarged view of a Zegna shoe that passers-by could manipulate through their own body movements, via infrared sensors.

04. Kate Spade and eBay

Residents of NYC weren't going to miss this striking yellow window display from Kate Spade

Designer brand Kate Spade teamed up with online auction site eBay to offer a unique shopping experience – bringing a whole new meaning to the phrase 'window shopping'. 

The striking yellow window display, located in Manhattan, not only showcased the items on offer beautifully, the interactive display also allowed consumers to shop the store window from their smartphones.

05. Artem for Selfridges

Artem created a stunning mechanical model of the solar system for Selfridges' display

This isn't the first time the quintessentially British department store will appear on this list, and for good reason. For Christmas 2015, Selfridges got the edge on the competition by bringing in SFX company Artem to create a stunning mechanical model of the solar system, which formed the centrepiece of a cosmos-themed window display. 

The 2.8m gold and chrome model rotated all day, every day until the New Year, with each of the planets orbiting independently. Read more in our news post from the time here.

06. Okamoto Studio for Barney's

Shintaro Okamoto, founder of Okamoto Studio, demonstrates his mastery of the art during a live performance in “The Ice Carvers”

Ice sculptures transformed this window display of New York department store Barney's – Okamoto's own 'studio away from studio'. The world-renowned ice carving collective got to work carving intricate ice sculptures as shoppers watched on in awe, right next to the Ice Castles installation – a large-scale, immersive ice formation set inside the Madison Avenue window, which was transformed into a freezer just for the festive season.

07. Kristjana S Williams for Fortnum and Mason

Williams' illustrations are brought to 3D life in the Fortnum and Mason displays

Illustrator Kristjana S Williams began working with luxury London department store Fortnum and Mason on its Christmas packaging, before being commissioned to apply her richly imaginative style to the shop's windows, too. The 3D designs featured no fewer than 300 owls, roosters and macaws adorned with gems, headdresses and crowns.

08. Tiffany & Co: The Great Gatsby

These opulent windows show off jewellery from The Great Gatsby

Another entry from Tiffany & Co is this opulent display in celebration of the release of Baz Luhrmann's The Great Gatsby in 2013. The displays were designed in collaboration with the film's costume and production designer Catherine Martin, who has scooped Academy Awards for her work. 

Champagne glasses, hazy lighting, glass bubbles and plenty of jewels create a sumptuous 1920s vision – as well as showcasing jewellery pieces designed exclusively for the movie. See more of these gorgeous displays on Tiffany & Co's Facebook page, or take a look at the original sketches here.

09. Tequila Patrón for Selfridges

The window display design was inspired by Bruce Nauman

"It takes 60 hands to make one bottle of the world's finest ultra premium tequila," reads the tagline on this inspiring window display design. Designed by Harlequin, the Patrón Selfridges window focused on the 60 individual hands that make one bottle of Tequila Patrón. 

The concept for the window was inspired by Artist Bruce Nauman’s show in 1996 entitled 15 pairs of Hands.

10. Zim & Zou for Hermes

Duo Zim & Zou created a charming fox den out of paper

Zim & Zou are one of the forerunners in the medium of paper art, producing incredible masterpieces based on animals, foods, clothing and more.

Everything in the window display was crafted by hand

The duo showed off their skills with an incredible window display design for French boutique Hermes. Only using paper and leather, they created a stunningly intricate fox den filled with trinkets, crockery and clothes. Read more in our news post about the project.

11. Kyle Bean for Diesel

Leading designer Kyle Bean applied his skills to window display, with stunning results

After working with the likes of Wallpaper*, Gucci, Casio, and Wired, designer Kyle Bean has turned his hand to window displays. This scene was created for Diesel's flagship store in London and features miniature models, vines and an impressive temple.

Bean specialises in tactile artworks

12. StoreyStudio for Hermes

StoreyStudio's displays were inspired by the rock stacking practice 'gravity glue'

StoreyStudio is a London-based set designer and art direction studio that has built up a reputation for exquisite window display designs, and worked with the likes of Topshop, Harvey Nichols, and Victoria Beckham.

In Summer 2016, the studio created a series of whimsical landscapes to sit in Hermes' shop windows. The designs feature precariously balanced rocks, plants and figures, and were intended to 'explore the fragility and fine balance found in nature'.

13. Emily Forgot for Vertu

Forgot's window display promotes Vertu's concierge service

Emily Forgot is the alias of London-based graphic artist Emily Alston. Since graduating from Liverpool school of Art & Design in 2004 she has amassed a diverse range of international clients. This stunning window display appeared in Harrods' window, and was designed to highlight the concierge service offered by Vertu Boutique – a luxury mobile phone manufacturer. Art direction was taken care of by Kristina Eriksen.

14. StudioXAG for Christian Louboutin

A 'lost in space' theme appeared in Louboutin stores in summer 2016

To launch its Spring 2017 collection, Christian Louboutin wanted a space age theme, and StudioXAG obliged. Christian Louboutin boutiques across the world were adorned with glittering moon rock, jewel-toned cabochon lights, star-filled backdrops and glamorous astronauts. In the window of the Paris flagship store, a UFO pod was blown up to fill the entire window, with the new collection hovering between chrome panels.

15. Becky Sloan for Selfridges

Bright Young Things is a pioneering project by Selfridges that seeks out and champions the most exciting young creators in the UK. Whether it's fashion, graphic design, illustration or food, Selfridges gives young adults the chance to show off their skills on a yearly basis.

This year, artist and popmaker Becky Sloan created this cute, character-based window display for one of Selfridges' stores in London. With one million people walking past the famous windows every week, the displays provide an incredible launchpad for these fledgling designers to showcase their creations to the public.

16. Breakfast for TNT

To promote TNT's crime-solving show Perception, design firm Breakfast revived a sign-making technique of yesteryear to create an anagram-solving experience on the streets of New York.

Made up of over 40,000 physical dots spinning from black to white at 15 times faster than originally designed to, the screen reflects back the image of anyone walking by. This is a window display unlike any other.

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