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Rss Bot

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  1. Self-styled 'punk' brewery Brewdog has unveiled a new brand identity that's the graphical equivalent of taking out its earring and getting a sensible haircut. The new-look cans pare everything right back, replacing the fussy background with bold, block colours and shapes, rotating the typography so it sits the right way up, and removing the grungy styling in favour of something altogether smarter. A cleaner, less fussy identity is certainly more in line with current branding wisdom, and we agree it was time for Brewdog to refresh its identity. But we can't help feeling that the brand has stripped out all of the things that made it unique in the first place. "We've grown, and we've grown up," reads Brewdog's press statement. Boo to that. Compare the previous and new packaging below (or see how it stacks up against our pick of the coolest packaging design right now). Where's the anarchy in Brewdog's new look (right)? Brewdog has a history of causing upset with its campaigns – its misguided attempt to promote gender equality in 2018 being a particularly memorable example. So we were a little apprehensive to discover this rebrand also comes with a new initiative for Brewdog. Thankfully, this one looks like it might be a little more well conceived. The 'Brewdog tomorrow' campaign makes steps to tackle the climate change crisis. There are several parts to this initiative, including a plan to reuse old cans ("don't be surprised if your beer comes in a cola can" says the site), reduce waste by turning imperfect beer into vodka, and encouraging fans to brew their own Brewdog beer at home to reduce transport miles. See the full campaign here. Read more: BrewDog gets a roasting for its punk whisky design New Sonic logo proves difficult to swallow Google Maps gets a new look, and it’s simply genius View the full article
  2. TrueCar is a website and app designed to help people buy new and used cars, and it's recently been rebranded by Pentagram, led by Michael Gericke. There's a new logo, a new tagline: 'Buy Smarter. Drive Happier.,' and a redesigned interface. Usually, we think think that anything Pentagram touches turns to gold, but here, we're not so sure. It's hard to have much to say about the old logo, apart from that it was dull and unmemorable, and had a horrid mix of caps and lowercase letters. The new one – with the typeface, Radikal – is objectively better, but there's still something about it that doesn't sit quite right for us. Is it the contrast between the black 'true' and the colourful 'car'? Is it the use of the gradient within the word 'car'? Might a solid colour have worked better? Or perhaps it's those little circles within the letters, which we assume are supposed to represent wheels. Or perhaps a magnifying glass. It's not totally clear. We don't think this one is going to make it to our list of the best logos ever made. Pentagram says the new logo "evokes TrueCar’s many choices and options, and sets the brand apart from the blue typically used by its competitors". The move away from blue definitely seems like a good decision, and the new logo certainly feels less clinical and unobtrusive than the old one. The aim of the rebrand was to "appeal to a wider audience as it personalises the car-buying journey for consumers". And as Lucas Donat, chief brand officer of TrueCar told Fast Company, it was also to resonate with women: "A main driver of our rebrand was to resonate with women, who make or influence 82 per cent of vehicle purchases in the US," he says. It's hard to say whether or not this rebrand will appeal to a whole gender, but its new look is perhaps less masculine than before. Don't try this at home There are also a lot of women in the illustrations and animations, created by NiceShit Studio and Hornet/Moth, respectively. The illustrations of faceless people feel pretty on trend right now (or at least they were last year), although whether they have true staying power remains to be seen. The animations feel fun and fresh, although they do show people with their legs sticking out of cars and lying on top of cars, which doesn't feel like the most sensible of choices for a car selling site. We just hope people don't take them literally. Would you want this on your car? Overall, this rebrand has all the elements of a thought-through piece of work, yet for us, it doesn't quite hang together properly. And it's not often we say that about Pentagram. We raved about its DK rebrand, or recent refresh of Fisher-Price. What do you think of the new look? Let us know on Twitter or Facebook. Read more: This surprising fact about The Simpsons will make your day Should the NBA logo feature Kobe Bryant? Design for good: 8 ways to use your creativity to make a difference View the full article
  3. Technology loves the new: the hot new app, the startup, the disruptor. But that obsession with what's fresh sometimes blinds us to the advantages of mature technology and companies: a user base that’s familiar with your product, a feature set honed by years of iterations, the resources that come from running at a profit. The trick is to maximise the advantages of mature technology while scraping off the barnacles that have accumulated on your hull over the years. As chief product officer at Adobe, it's a challenge myself and the rest of the Creative Cloud team face every day. We have advantages that most startups would give up a major round of funding for: millions of customers worldwide; a feature set that includes virtually everything creative professionals need; plugins and partnerships that extend our apps' effectiveness. But barnacles – we have a few of those, too. Some of our apps are complex and the learning curve can be steep. While more of our apps are going mobile, some are still desktop-only. And over many years of adapting code for different operating systems, hardware setups, and third-party plugins, bugs and performance issues crept into our products. The Creative Cloud team is attacking those issues aggressively. I’d like to share some of the lessons we've learned along the way. Not signed up for Creative Cloud? See our roundup on the best Adobe CC deals here. Lesson #1: Empathy is everything To improve your products, you have to listen closely to your customers, hear what frustrates them, what confuses them, what they wish they could do with your tools. And look closely at the data to get an overall view of users’ experiences. Sometimes, that requires learning new skills. We’ve recently been training more members of our product team to engage directly with customers on social media so they can hear first-hand about both the pleasures and frustrations of using our tools. We also pay attention to media stories about our products and, especially, the reader comments attached to those stories. This feedback can sometimes be hard to read, but it’s all valuable. If you don’t put in concentrated effort, you’ll hear only the loudest voices among your customers Case in point: When we launched a new version of Photoshop on the iPad, some Photoshop veterans were disappointed that it didn’t include all their favorite tools and they let us know in online comments and reviews (read CB's Photoshop for iPad review and Photoshop 2020 review). We learned that we needed to be much more transparent about our intentions for Photoshop on iPad and we committed to a public roadmap for adding some of the most-requested additional features. Effectively interpreting the data from your applications is an acquired skill, too. The problem today is never having too little data – it’s having too much. We’ve investigated and experimented to figure out which data points in the welter of information we have are most telling about our customers’ experiences. The most important thing about empathy is remembering that it is work. If you don’t put in concentrated effort, you’ll hear only the loudest voices among your customers and that can lead you in the wrong direction. Lesson #2: Pay attention to the First Mile The First Mile of a product is everything that a new user relies on to get oriented: the welcome tour, the default choices, the explanatory copy, and more. Those elements are essential to newcomers' success and satisfaction with your product, so it’s bewildering that the First Mile is often given so little focus. When we looked at the issue of our products' steep learning curves, we recognised two things. First, some of our tools are sophisticated, professional-grade products that will never be simple to pick up. But, second, we were inadvertently making things worse by not putting enough effort into the First Mile. CC Libraries are designed to make Adobe's collections easier to find for new users Over the past couple years, we’ve focused on the First Mile and we’re seeing some encouraging results. One great example is Creative Cloud Libraries. These collections of brushes, colour schemes, stock photos, and more are a great way to organise your own work and to create collaboratively with others. They weren’t used often enough, though, simply because they were hard to find and work in. We rolled out a new version of our Creative Cloud Desktop application that brings Libraries front-and-centre and makes it easy to see their benefit. And we’ve seen a big spike in usage. Examine all the things you take for granted and ask whether they'd be as obvious to someone who’s never seen it before We've also recognised that sometimes a customer just needs to learn a new technique – they know that their photo is too flat, but they don’t know how to fix the problem. In Lightroom, we’ve introduced new interactive tutorials from master photographers that guide users step-by-step through common tasks, like balancing the light in a sunny portrait. Want to work on your own First Mile? Start by examining all the things you take for granted about your product and ask whether those things would be as obvious to someone who’s never seen it before. Lesson #3: Be prepared to rethink everything When you first build a product, you build it based on the assumptions and technical limitations of the time. As time goes by, those baseline assumptions change, and you have to make sure your product changes along with them. When we started building creative tools, only desktops were powerful enough to handle complex creative projects and local storage of files was the only option. Now, of course, mobile hardware has become so powerful that devices like the Apple iPad and Microsoft Surface are fully capable of running complex creative applications (see CB's pick of the best drawing apps for iPad). Product leaders should think about expansion... as an opportunity for reinvention The same is increasingly true for web browsers and the potential for web apps to generate industry-grade output. And network connections have become so fast that storing large files in the cloud is not a problem. We’re working hard to take advantage of these developments with new products and features that expand Creative Cloud’s footprint, including Cloud Documents, creative files that live online to make it easy to collaborate and create anywhere; live co-editing of projects in Adobe XD, our interface design and prototyping tool; and Adobe Spark web apps that let you create social posts, videos, and webpages in a browser. And, of course, we launched the first version of Photoshop on iPad. Products such as Photoshop for iPad required Adobe to completely rethink its flagship tool We’ve learned that large changes like that don’t just let you extend your product to a new platform. They give you an opportunity to engage new types of customers and completely rethink the way your product works. Building Photoshop for a mobile, touch-oriented device helped us completely reimagine the interface of this nearly 30-year-old application, making it more direct and intuitive. And introducing Cloud Documents doesn’t just give people a new way to store their projects. It fundamentally changes the way people create and collaborate. Cloud Documents make it easy to start a project on one device, then finish it on another, or share projects with others to collaborate on or review. We’re applying those lessons as we develop additional creative tools for mobile platforms. Last summer, Adobe Fresco, our new drawing and painting app, debuted on the iPad and we quickly brought it to the Microsoft Surface Pro X and Wacom MobileStudio Pro (read CB's Adobe Fresco review). Fresco is also fully compatible with Photoshop on both desktop and iPad. We’re currently developing an iPad version of Adobe Illustrator, a version that will also be interoperable with key Creative Cloud apps. Product leaders often think about expansion to a new platform only as an opportunity to grow their markets. We should also think about it as an opportunity for reinvention. Lesson #4: Don't lose sight of performance All of your new features and other product improvements won’t mean much if your tools aren’t reliable and fast. No piece of software is perfect, but users have a baseline expectation for stability and performance and if you don’t meet it, they will look elsewhere. Through listening to our customers, we realised we have more work to do to meet and exceed their expectations. To attack the problems, we’ve fundamentally changed how we build products. We’ve brought in new engineering leaders with fresh perspectives. We’ve set ambitious goals for reliability and performance. And we’ve significantly evolved our internal testing procedures and sped up our release schedules to rapidly squash bugs. With mature technology platforms, you have a responsibility to ensure that your products remain accessible and high-performing We’re starting to see real gains in both reliability and speed. In Photoshop, creating a new document, a process that used to take as much as six, finger-drumming seconds is now virtually instantaneous. Cloud Documents, after a rocky start, are now much more reliable. And you can work smoothly and fluidly with literally hundreds of assets in Adobe XD. There are so many benefits to working on products like Creative Cloud with a legacy and a loyal base of users, and I know that’s true of many mature technology platforms. With those benefits, though, comes responsibility. A responsibility to ensure that your products remain accessible and high-performing. And a responsibility to never rest on your laurels and always look to the future. Read more: The 24 best Photoshop plugins The 13 best alternatives to Photoshop The 6 best laptops for Photoshop in 2020 View the full article
  4. Google Maps came along 15 years ago, wiping out the need to commit routes to your long-term memory and provoking sales of road maps to plummet. To mark its birthday, Google has given the platform a total overhaul, with a brand new look, a plethora of new features and a shiny new app icon. Google Maps' icon was last updated in 2015, to a map featuring a pin plus its 'G' symbol. But this new incarnation has ditched the lettering altogether, and put the well-known pin icon firmly centre-stage. (If you'd like to up your icon game, check out our list of the best free icons.) The above video tracks the evolution of the app icon, with a nod to the original real-life drawing pin that inspired the virtual one. Because the pin is now on its own, it has transformed from a humble red into a smorgasbord of Google's brand colours, in the formation of roads on a street map. According to Google, the icon "represents the shift we’ve made from getting you to your destination to also helping you discover new places and experiences". And be sure to keep an eye out for a "celebratory party-themed car icon", which will appear for a limited time over this birthday period. The icon looks lovely when overlaid against images like these The updated app design will see the introduction of five tabs to organise your Maps experience into categories that include Commute and Explore. Live View is expanding, and there will be more capability in the Public Transit section, too. We think the new design is streamlined and unfussy, and the evolution of the pin makes for a neat story. Read more: Designers give iconic logos a radical makeover Discover the unknown stories behind everyday icons 10 iconic logos with hidden meanings View the full article
  5. On the second Tuesday of each month, many IT leaders rejoice—or maybe cringe, depending on their view—as software patches are released for Microsoft products. They call this day Patch Tuesday, and although it started with Microsoft, it hasn’t ended there. Vendors across the industry, from Oracle to Adobe, SAP to … Source Continue reading One Patch Tuesday to Rule Them All at Flexera Blog. View the full article
  6. The file-sharing service also disclosed details of past notable bugs for the first time. View the full article
  7. Whether it's brainstorming ideas, working on a prototype or finding the right colour for your logo, nailing down all the fine details of a creative project be extremely time-consuming. Which is why we're always super-excited to discover creative tools that can help make life just that little bit easier. Continuity is Apple's technology, which allows users to seamlessly move between multiple devices. Handy indeed. And it just got a whole lot better, as the latest Catalina (Apple's OS) update introduced two new members of the Continuity family: Continuity Markup and Continuity Sketch. And it's the latter of the two that's really piqued our interest. Continuity Sketch allows users to create a sketch on an iPad or iPhone, which they can then automatically insert into any document on a Mac (see our list of the best drawing apps for iPad to get started). While it might not seem like a big thing, the potential this has to enable creatives to be able to seamlessly develop artwork across multiple devices is huge. It also undoubtedly saves time (and hassle) when transferring assets. Working across devices has never been easier The technology requires iOS 13, iPadOS and macOS Catalina or later to work, plus compatible devices must have Wi-Fi and Bluetooth turned on, and be signed in to iCloud with the same Apple ID. With devices connected, all you need to do position the cursor where you want to insert a sketch, choose File > Import from iPhone or iPad > Add Sketch. A blank window will appear on your iPad or iPhone with markup controls for you to draw with an Apple Pencil or your finger, and voila! When you're done, simply click Done and the sketch will appear on your Mac as a file to save. For more information on Continuity and Apple's Sidecar technology, which enables an iPad to work as a second screen, visit the Apple website. And if you're looking to get your hands on some of Apple's best kit, then see today's best deals below. Read more: The 23 best iPad Pro apps to use with Apple Pencil Apple Pencil vs Apple Pencil 2: which should you buy? The best iPad accessories for 2020 View the full article
  8. For the second year running, Disney China has released a series of Chinese posters in celebration of Chinese New Year. The beautifully illustrated series, uploaded on Chinese social media site Weibo, celebrates Disney's upcoming film releases in 2020. There's a diverse portfolio of films on show here (see here for more inspirational poster design). And while it's not exactly hard to imagine the live-action remake of Mulan in a Chinese setting, it's more of a leap to picture a Chinese take on Marvel's Black Widow, or the superhero-horror flick, New Mutants. Black Widow has been given a Chinese edge (left), as has New Mutants (right) The posters include elements of traditional Chinese culture like calligraphy, lanterns and flowers, as well as fireworks and the moon, which work together with the themes of the films to create a dream-like aesthetic. Much of the artwork feels like a fusion of styles. Free Guy has a science-fiction edge while the Death of the Nile visual is distinctly Egyptian but bound up in a swirl of Chinese-inspired smoke. Death on the Nile (left) and Free Guy (right) are great examples of thematic fusion The West Side Story characters have been clad in traditional Chinese dress and transported from the streets of 1950's New York City – though their signature dancing style is super-recognisable. We also had to include this Toy Story 4 from 2019. This one was probably the hardest to imagine, but seeing Woody, Jessie and Hamm all dressed up to celebrate is a real treat. And given the pig represents luck in China, it's no wonder he is centre-stage. West Side Story has been transported (left), as were the Toy Story characters last year (right) All this has got us excited about this year's films. Movie-fans should also check out these alternative Oscars statues, as well as this incredible live-action remake of Toy Story 3, made by two teenagers over eight years. Read more: Is this the defining movie poster trend of the decade? Tokyo Olympics posters are a delightfully eclectic mix Billboard advertising: Traffic-stopping examples View the full article
  9. In web design we’re boxed in to, well, websites. Our focus is very myopic. Our goal is to distil all the pain points in conversion and then improve upon them. But web design doesn’t just live on a desktop or mobile device anymore. It lives on all sorts of things, from smart watches to televisions, virtual reality to gaming consoles. This forces us as professionals to take a step back, look at the complete user flow of a customer and try to understand why they choose to use a certain device. To help better understand how customers use a device a little user testing is needed. Customers now experience brands and products on-demand and in the way that works best for them as individuals. But a brand experience is larger than the platform in which it’s experienced. When you build consistent experiences users attribute that to your brand – that establishes loyalty. They don’t really care how you built it or how it works. All they care about is how it impacts upon them personally. To get a better understanding of cross-platform UX and brand consistency, we are going to focus on Netflix and why it has become such as success. One big reason is that it removed the barrier of only being able to consume the content you wanted in a specific place. Now you can watch a movie wherever you are. Consistency is a key to success In 2013, Netflix launched a redesigned user experience that established a consistency of interaction whether you were accessing the service on a video game console, Roku device, tablet, phone and just about everything else that connects to the internet. Up until that point, each device had a different user experience meaning customers had to learn how to use the service again when on a different device. Netflix had backed itself into a corner surrounded by speed bumps and each speed bump was a point of mental friction for users just trying to enjoy the product. A redesign of its service may seem like a straightforward decision but at that time Netflix users were watching more than 5 billion hours of video per quarter and it had 44.35 million subscribers worldwide. Users do not like change – even if the result is generally better for them. That antipathy intensifies when they are paying you for access. Netflix is a great example of a user experience that works across all platforms Making the decision to potentially impact customer satisfaction negatively was likely not an easy one for Netflix. After all, large companies are very risk averse, as one wrong step can derail years of hard work. However, when doing the cost analysis, its probable growth looked to outweigh the potential negative implications in various ways. The reduction of technical debt, support time and speed of improvement leads to new platform implementation and increased customer satisfaction. This prioritisation in building a consistent user experience across all platforms took Netflix’s team nearly two years. Thankfully, its information architecture was already built with consistency in mind. It was standardised on WebKit, enabling its team to deliver nearly identical code across all platforms. This opened the door to enabling users to access their account from anywhere. Everything was connected. Everything was the same. Like Netflix, many designers are left seeking out the middle ground of safety and progression. So, how do we step away from designing for individual platforms and look at the brand experience holistically? Focus on the customer Figure out what your customers want The easiest way to become future proof is ignoring the moving target of software and technology. If you focus on that, you will always be playing catch up. New frameworks, devices and expectations manifest weekly. So instead focus on the constant, the sure thing: your customers. They are the centre of every successful decision you will make. With a simple email survey, website questionnaire, user test or even a quick review of behavioural data from a service like Google Analytics, you unlock a roadmap toward improvement. It’s like having a cheat code to success. All you need to do is ask for it. So how do you go about capturing valuable feedback and establishing a framework for consistency with your brand? Let’s break down a few core methods that are frequently used to assess types of user research. Types of user research methods How do you go about capturing valuable feedback and establishing a framework for consistency with your brand? Here we are going to break down a few core methods that are frequently used to assess types of user research. 01. See people in their natural environment Think about when people will be using your app Going beyond a typical interview, in person or remotely, an ethnographic interview involves observing the participant in their natural environment. This can be very useful when it comes to collecting feedback that goes deeper than a simple pass/fail or qualifying how the participant felt. It enables the interviewer to find gaps in usability brought upon by the environment. If a participant is sitting on their couch using a dating app it may provide a different perspective than if they typically use your app while on the public bus or in the office break room. Certain situational elements can play heavily into feedback. Not just qualitative feedback but also technical feedback like how the quality of wi-fi impacts their perception of your service. This method is best applied when the world outside of your website or service is important to study. It can be paired well with usability tests in order to provide a holistic view. 02. Collect in-use feedback Better understand customers with the help of UserTesting tools It’s possible that you’ve used a service like UserTesting to perform unmoderated usability tests with remote participants. It’s typically the most cost-effective way to collect in-use feedback and get to see results (typically) within 24 hours. These tests require a participant to agree to the testing scenario and install a small piece of software that records their screen, audio from their microphone and sometimes a webcam video so that you can capture their reactions. Moderated testing is very similar but requires the participant to either meet in person, sometimes in a usability lab, or remotely via a screenshare service like GoToMeeting. The facilitator’s delivery and perception are crucial to the success of moderated tests, which is why smaller agencies or freelancers do not typically go that route. Regardless of the format, usability testing can capture both qualitative and quantitative feedback from participants. 03. Send out surveys and questionnaires A quick win is to send out a survey or questionnaire and observe the answers If your client or organisation does not have the resources (time or money) to invest in either of the previous options, you will likely be able to collect all that you need from surveys generated with tools such as Wufoo, SurveyMonkey or Google Docs. These services enable you to quickly generate a form and email it to large groups of customers. If you do not have your own list of customer emails, with some services you can pay extra to send the survey to lookalike audiences that match your demographic requirements such as age, gender, location and household income. The downside to the surveys is that you have no direct interaction with the participants. This leaves responses up to interpretation, which can be worse than having no data at all. Remember, do user research throughout a project User research should be ongoing Realistically, budget and available time will dictate which method you use but if you have the resources, start with low level data research or surveys. This will enable you to compare data to the goals of the business. This means you can form a hypothesis that outlines what may be happening and how you can improve an experience. From that, actual usability tests or ethnographic testing can be done to validate the assumption. The most important thing to remember is that user research should be done incrementally throughout a project’s life cycle. It should never end. Users will come and go, creating fluctuation in demographics, expectations and satisfaction. Your product or business goals may change with time as well. User experience and user research are never a one size – or one test – fits all solution. Having relevant data from recent testing is important for the next step. The future of UX is tied to users, not technology Each time a new device, technology or trend emerges, it’s important to not make reactive, knee-jerk decisions. It can be fun – and creatively fulfilling – to take an existing brand and explore the possibilities of adapting its current experiences to new platforms but it’s important to note that data and business context should always be the drive behind any recommendations. If your boss or a client requests that their new app or service be adapted to the Apple Watch or VR, that’s great. But ask why. Is it because it’s trendy? Is it because those platforms are selling really well? Are their current customers requesting the change? Are their customers even using those platforms? The future of user experience isn’t tied to technology. It’s tied to users. Each organisation is different. Each project is different. The process through which we collect and analyse data is the constant that can be leveraged to make sound decisions that have a shelf life to them. Following trends for the sake of not being left out is a recipe for disaster. Every decision should be vetted against research. The depth at which this is done depends on the complexity of the feature or platform. Find a way to bridge the gap between business goals and user expectation and fight for that. It will move the discussion away from personal preference, trends and the loudest person in the room and toward future proofing strategic growth. When you aren’t held back by trying to learn every piece of new software or new coding technique, you can move quickly to try new solutions or rapidly prototype an idea to determine if more time should be spent exploring a business case. Get the prototype in front of real users. See if they want it. Some organisations even offer hackathon or creative day style time at the office for exploration. Check out Netflix’s Hack Day breakdown, which dates back to 2014. When an organisation can reach this level of UX maturity, there is a clearly defined process to validate the decision to move forward or question whether to have a discussion at all. This enables everyone to buy into the bigger picture and quickly determine if the solution is in alignment with expectations internally and externally. Stakeholder buy-in is just a fancy way of saying that you’ve understood the pain points from all sides and presented a reasonable solution for everyone. That is your sole responsibility with user experience. This article was originally published in issue 325 of net, the world's best-selling magazine for web designers and developers. Buy issue 325 or subscribe to net today. Learn how to build better JavaScript at GenerateJS Join us in April 2020 with our lineup of JavaScript superstars at GenerateJS – the conference helping you build better JavaScript! Book your ticket at generateconf.com Read more: The 6 best branding books in 2020 7 golden rules of UX 78 best free fonts for designers View the full article
  10. Advertising seeks to appeal to our emotions, and one of the best ways to do that is by making us laugh. But humour is also one of the most difficult things to get right. Satire in particular can all too easily go wrong. Will people get that it’s satire? Will it be understood? Will those being satirised take it personally or feel offended? Will people laugh with you or at you? And then there’s always the danger that people simply don't find it funny. A misjudged campaign can damage a brand’s reputation, leaving the joke on them. But done with a deft hand, satire can create such a strong connection with the public that the ad becomes a memorable campaign that goes viral. Here are seven of the best satirical adverts from the last decade that we think got it right. For more ads of all shapes and sizes, see our favourite print ads of all time. 01. Ikea takes a bite at Apple Big brands often steer clear of satire and will rarely risk raising heckles by satirising other companies, but Ikea has had a ball with it, and set social media ablaze in the process. Its social media posts were widely shared when it provided guidance on how to distinguish a genuine IKEA tote bag from a $2,000 Balenciaga “forgery”. But it's the brand’s satirising of Apple that has been particularly hilarious. It mercilessly spoofed Apple’s tech evangelism in an ad designed by BBH to launch the 2015 IKEA catalogue as a novel “bookbook”. Shot against a white background like an Apple product demo, “chief design guru” Jorgen Eghammer expounds features such as no lag when turning the pages. "Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar," he says. Ikea was at it again in 2017 when it piggybacked the launch of the iPhone8 to remind us of its wireless charging furnishings using tongue-in-cheek reworkings of Apple slogans, including switching “This changes everything” to “This charges everything”. And then there was also that cheese grater ad. Genius. 02. Outnet satirises its own industry By 2017, the social media influencer industry was ripe for satirising. Net a Porter’s online discount fashion store Outlet got there just at the right time. Pretty Influential was a six-episode series of short-form mockumentaries that follows two wannabe influencers (comedy writers and actors Sara and Erin Foster) and their attempts to get behind the scenes at New York Fashion Week. It was a prescient move into short-form video advertising and it won viewers over by knowingly poking fun at the fashion industry’s (and the brand's own) use of social media influencers. The brand acknowledged its own complicity in the industry by following up with 'shop the look' calls to action after the videos. Another fashion brand may have feared alienating influencers themselves, but for a discount brand, it hit the right note and brought a welcome break from the earnestness in fashion advertising. “I think you should prioritise this because I’m pretty influential,” Erin says when she calls the hotel concierge to ask for someone to be sent up to check who’s knocking at her door. 03. Nature Rx launches a cure-all prescription medicine Satire works when your audience shares your appraisal of what’s being sent up. In the US, prescription medicines are regularly promoted in formulaic and cliched television advertising. Everyone could appreciate the joke then in this hilarious spot-on pastiche of these ads' stock content of bike rides and walks on the beach. "Tired, irritable, stressed out? Try Nature." Additional disclaimers include "Results may vary. Golf is not nature," and "Warning: Nothing in Nature is clickable." The three-part series of ads was produced by Nature RX, a grassroots movement that aims to raise awareness of research showing that spending more time in nature improves your health and wellbeing and leads to making better environmental decisions. Viewers found it refreshing to see science about the benefits of nature presented through humour rather than through infographics or quotes from experts. The fact that the ad made people laugh ensured its serious message remained much more memorable. 04. Royal Jordanian trolls Trump Politics is a dangerous subject to satirise owing to the risk of alienating a large group of potential customers, but Royal Jordanian found a victim that few in their target audience had sympathy for. The Middle Eastern airline took to social media on US election day in 2016 to mock the Republican candidate’s proposed ban on travellers from several Muslim countries with the phrase, “Just in case he wins, travel to the US while you’re still allowed to.” The company turned a business threat into an opportunity and showed that using satire could compensate for a low budget to help a little-known airline get noticed between deep-pocketed regional giants like Emirates and Qatar Airways. The original ad was shared ferociously, reaching 450 million people and winning awards for agency Memac Ogilvy. The campaign later followed up with a message altered from "Ban voyage" to "Bon voyage" after a court overturned Trump’s travel ban. The airline was also quick to react again when the US banned electronics on flights from several Arab airports, offering a list of "12 things to do on a 12-hour flight with no laptop or tablet". The satire in the ads won over customers by sharing their own frustration at something that was beyond their control in a lighthearted way. The airline said it saw a 50 per cent increase in bookings as a result. 05. Duolingo brings pushy push notifications into the physical world Laughing at others can be funny, but laughing at yourself even more so. A little self-deprecating humour can be a great way to win customer trust, or to win a little forgiveness for any minor failures. For months, users of the language learning app Duo Lingo had been sharing memes that sent up the app’s use of persistent, pushy notifications that sometimes almost tried to shame users into taking their language classes. On April Fools’ Day 2019, the company itself joined in with an ad that announced the launch of a new premium feature. To ensure users could no longer ignore the apps notifications, Duo, the brand's green owl mascot, would materialise in your office, gym, or even while you’re out on a date to provide a "subtle reminder" to study. The ad showed that the company was aware of users' experiences of its app and was able to laugh at itself, and demonstrated that a self-aware jab at a product's foibles can humanise a brand. Duo Lingo reported a surge in followers on Facebook and Twitter as a result of the campaign. 06. UNISON highlights careworkers’ conditions Humour can also be a way to approach serious issues in a disarming way that can make audiences more likely to engage. The trade union UNISON used the winning combination of a familiar celebrity sending up their own work to satirise goverment policy and spur people into signing a petition demanding better working conditions for care workers. The ad by London agency Don’t Panic had the original presenter of the interior design TV series 60 Minute Makeover reprise her role but with the original 60 minutes cut to 15. Former Brookside actress Claire Sweeney sends up her own energetic, chirpy commentary as a care worker has just 15 minutes to help an elderly man out of bed, bathe and dress him and prepare his medication. A more earnest approach might have made people look away, but humour helped connect to a wider public and sneak in a serious message without obscuring its urgency and clear call to action. 07. Chipotle takes on the entire agribusiness Brands will often try to use satire without starting a war by making a direct attack on the victim of the joke, but if the brand strategy involves highlighting ethical principles, then picking a fight can make sense. Chipotle, the US-based Mexican restaurant chain, had already sought to show itself as a promoter of small-scale sustainable farming. It truly threw down the gauntlet when it directly attacked agribusiness in a full-blown satirical comedy series of four 30-minute episodes for video streaming service Hulu. The series Farmed and Dangerous involves the discovery and launch of Animoil, described as "the biggest improvement in agriculture since genetic growth hormones", but which leads to "cows exploding all over the internet". The audacious branded series serves as a lesson in ecosystem marketing. Rather than selling the Chipotle product, it makes a statement as part of the brand's wider 'Food with Integrity' campaign. It attracted heavy criticism from the Cattle Network and other agricultural associations because of its negative portrayal of an entire industry, so it can be wise to use satire only if you have the time and resources to be able to respond to the criticism. "Those people died of eating, not of starving. That's progress!" Ray Wise’s character declares at the end of the trailer for the series. Read more: 7 totally distinct brand instagram feeds Billboard advertising: 42 traffic-stopping examples Discover the unknown stories behind everyday icons View the full article
  11. The design of the AirPods has always been a bit weird. When they first came out they seemed utterly ridiculous. Why would anyone want a wireless headphone that dangles down from the ear? But Apple being Apple, we were all quickly convinced that we did indeed want to spend our money on the AirPods (see our AirPods deals to pick up your own pair). And now, the AirPods seem cooler than ever, as Mashable illustrator Bob Al-Greene has imagined how they would look as Star Wars-esque spaceships. Al-Greene's illustrations include a spaceship based on the AirPods case, which does have a certain space-like feel about it. Even if it isn't 'Space Grey' like many other Apple products (see the best Apple laptop deals to get your own Space Grey tech). "The idea to use the AirPods case, and then the AirPod itself, as a model for a spaceship, came from seeing other artists online doing similar exercises with household objects," explains Al-Greene. "I'd seen artists use spoons, tongs, and other random things as a base shape and I wanted to try the same thing. The AirPods and their case are so sleek, and I admire their design, but I wanted to try to turn them into something a little chunkier and more textured." Our favourite illustration is his drawing of a solitary AirPod as a spaceship. He asked on Twitter what they should be called, and got a few suggestions to add to his own idea of Pod Wing, including P-Wing, a wingpog and Starpods. We like Starpods the best. The whole series could perhaps be called Pod Wars. We love all the details in this piece, including the background There's also another rendering of the AirPods case. The top half of this one almost looks like a train. The coolest headphones in the galaxy? We're hoping to see more of Al-Greene's AirPods-based illustrations soon, especially as he has already decided to do an AirPods Pro version at his colleague's request: "It's fun to think about because in space a vehicle doesn't need to be aerodynamic, so you can turn and orient it any way you want," he says. Follow Al-Greene on Twitter to make sure you don't miss the next illo. In the meantime, for more Star Wars-related fun, you can also check out the best Baby Yoda memes, ranked, as well as our favourite Star Wars fonts. Or if it's AirPods you're after, see today's best deals below. Read more: The best free fonts for designers This surprising fact about The Simpsons' living room will make your day The best running headphones right now View the full article
  12. A high-severity vulnerability could allow cybercriminals to push malware or remotely execute code, using seemingly innocuous messages. View the full article
  13. As the pace of technology races along, it has become critical to unify approaches and standards, before fragmentation inhibits further growth. WebXR is the latest evolution in the exploration of virtual and augmented realities; it taps the power of the web along with the unification of these realities, under one philosophical umbrella, making it easier to create immersive 3D art, interactive environments, VR tools and more. In this article, you’ll learn what WebXR is and invaluable resources to get started using it. The best VR headsets for 2020 Convincing XR experiences depend on low latency, high precision and large amounts of data processed rapidly to render out scenes, animations and much more. Latency, which refers to the delay in communications between a user's movement and what they see, has to be as low as possible. Ideally this should be in the range of 20ms or better to create the illusion of reality. If there is even a slight glitch or alignment issue, it can disupt the experience or even cause nausea. The web also has added specific challenges because traditional methods of communications, such as Web Sockets, are not fast enough. Browsers can introduce other incremental drops in performance. High amounts of data to visualize scenes can push the limits of WebGL rendering as well. Finally, web environments introduce security concerns, because of the need for such direct communication between devices. The new WebXR Device API addresses these challenges, along with providing a method of standardised interfacing with XR devices. This will become increasingly valuable as the range and volume of hardware evolves in coming years. The WebXR Device API provides the following key capabilities: Identify and locate (detect) VR or AR output devices Translate the movement vectors (direction and magnitude) from input devices and sensors into useable vectors for application Render 3D scenes to devices at an appropriate frame rate. What about browser support? Browser support is always important when it comes to emerging technologies. Limited support can slow adoption or stop new API development all together if major browsers don't integrate features into their ecosystem. Chrome is currently leading the charge with support for WebXR added to the latest browser versions. Firefox is also making it available as an experimental technology, which means that attributes and methods are not yet stable and subject to change. As the technology continues to evolve, support will as well. You can keep up with the latest support for the WebXR Device API here. Julius Horsthuis is using VR and XR to change the way we think about art and visual experiences Immersive artwork You need to look no further than the cutting-edge experiences being created by artists like Julius Horsthuis, fractal artist and filmmaker, to understand the possibilities VR/XR are beginning to create. Using VR and projected experiences, Julius is pushing the way we think about art and visual experiences forward, and into the realm of altered reality. If XR is to extend beyond the conventions of the screen or headset displays, it may be artists like this that find new ways to push the boundaries of how we experience art. 360 video/immersive entertainment Entertainment and marketing both have been exploring the potential of XR for years. VR films and 360 photography have both been growing in popularity. Films are being created that break the convention of a single camera view. This allows audiences to look around at the environment around them while watching a story unfold. It opens up a totally new world of possibilities for content creators. Putting the audience in the midst of the action can unlock completely new ways of telling stories, and even new stories to tell. It is potentially one of the most exciting uses of this new technology. Model visualisations Arguably one of the most practical use cases for XR is viewing 3D models. This covers a broad range of applications. Imagine, stepping through an architectural model of a building before it's built, to explore or troubleshoot its design. You can explore new products before buying them, or as a designer improve them in real-time, before production. Models could be products, buildings, new vehicles, but also environments. Exploration of locations that are unsuited to humans and derived from data collected could add great insight and understanding, unmatched by any other means. Seeing something, seeing data visualised can provide a completely new perspective to enhance learning. 01. Sumerian Express The Sumerian Express is an online WebXR experience rendered using WebGL and runs in Chrome browsers and VR devices. Amazon Sumerian is at the leading edge of WebXR tools and development, and well worth checking out. 02. Rome's Invisible City Rome's Invisible City VR Experience, created by the BBC and ScanLAB Projects, is a WebXR experience intended to educate visitors on various locations as they explore 360 images in a virtual world. 03. LearnBrite LearnBrite is a virtual classroom or customizable meeting space that you can interact with on mobile, desktop and devices. It supports WebXR and can host 1000s of people at the same time! 04. Immersive Web – 360 Photos A real-time 360 photo demo hosted by Immersive Web. This is just one of numerous examples found here. This is a great collection of examples of how WebXR can be used. 05. Sketchfab Sketchfab is an invaluable resource for 3D models and assets. Not only can you download excellent models to use, Sketchfab is actually an excellent example of WebXR, allowing you to navigate and explore models in VR! Mozilla's A-Painter XR extends the WebVR paint app to work with WebXR W3C Working Draft - WebXR Device API The official working draft online paper for the WebXR Device API. The world wide web consortium is the most official resource for the status of this emerging technology. Mozilla WebXR Experiment: A-Painter XR A-Painter XR is an experiment in extending a WebVR paint program called "A-Painter" to support WebXR, and giving it AR capabilities. A great read with loads of links to learn more. Mozilla WebXR Device API The Mozilla WebXR Device API article outlines the current status of the API and details on implementation. It outlines goals of WebXR, diagrams on how it works and application lifecycles. A-Frame Web Framework A-Frame is a popular framework for building virtual reality experiences on the web. Built on Three.js for 3D rendering, is supported on a wide range of devices and platforms. Immersive Web - WebXR WebXR samples that have been designed to demonstrate the new WebXR Device API. The goal is to give developers a "set of simple, fun, readable apps that demonstrate various aspects of using the API". ARCore ARCore is an SDK created by Google to implement of augmented reality applications on Android devices. While not exclusively WebXR focused, it does offer great XR models to follow as you develop. AR.js AR.js is a target/marker Augmented Reality library for the web. It is open source and very fast. It utilizes Three.js and the jsartoolkit5. It can also be used with A-frame. Three.js Three.js is a cross-browser JavaScript library/API used to create and display animated 3D computer graphics in a web browser. Three.js uses WebGL. WebXR Explainer A great overview on everything WebXR. From explaining the concepts to status on where progress on the API is. Also includes a deep dive into the API with code examples. This article was originally published in issue 293 of creative web design magazine Web Designer. Related articles: WebAR: all you need to know about the next big thing The best VR apps Get started with WebVR View the full article
  14. The researcher behind the five critical Cisco flaws, collectively called CDPwn, talks about why Layer 2 protocols are under-researched when it comes to security vulnerabilities. View the full article
  15. Cisco has released patches to address the five vulnerabilities, which could lead to remote code-execution and denial of service. View the full article
  16. Apple's new 16-inch MacBook Pro is just a bit bigger than the older version, but that extra inch really makes a difference. This model not only fixes many of the niggly complaints we had with previous models, but also added some features that make it an ideal choice for digital creatives. What will put many off Apple's latest laptop is the price, though, which is why we were really excited to see that Amazon is offering $300 off a high-spec version of the machine. And there's an almost equivalent deal in the UK too, with £272 off the same, high-spec version. The i9 Core, 1TB SSD and 16GB RAM version of the 16-inch MacBook Pro will drop down in price from $2,799 to $2,499, saving you a tidy $300, which is certainly not to be sniffed at with specs like these (we gave this model 4.5 stars out of 5 in our 16-inch MacBook Pro review). And in the UK, the same 16-inch MacBook Pro is down from £2,799 to £2,526: a saving of £272. The only slight catch is if you're in the US, you'll have to wait until 12 February (Space Grey version) or 8 March (Silver version) to get it, as it's currently out of stock. But as long as you're happy to order now and then wait a while for your new machine, we don't think you'll regret it. And if you're in the UK, then you can snap this one up right now. If you're not 100 per cent sold on the 16-inch version you can also check out our best Apple laptop deals, or else read our rundown of the best laptops for graphic design to see how it measures up to other models. Or if you're after a different MacBook Pro, see more deals available now in your area below. Read more: The best MacBook Pro alternatives for designers iPad Pro vs MacBook Air Apple has plans for a foldable phone that might actually work View the full article
  17. It seems that for every smartphone manufacturer, the dream is to produce a foldable phone, and a new patent application from Apple has revealed that it's on the case, and also looking to address the problems inherent in foldable tech. These problems immediately became evident when Samsung rushed out its Galaxy Fold in April last year. The $1,980 device looked good on paper and had the potential to become one of the best smartphones, but it quickly became apparent that its display couldn't cope with the physical stress of repeatedly being opened and closed. Bulges appeared along the hinge and in many cases the Galaxy Fold broke completely. iPhone 11 Pro review The Galaxy Fold wasn't particularly well executed Folding displays are a huge challenge for the tech industry, and a look through Apple's new patent application, discovered by AppleInsider, shows that while it's developing a folding iPhone, it's also trying to do it in a way that won't result in broken phones and angry customers. So rather than have the screen simply fold along a central hinge – which creates stress and ultimately results in a dead display – it's pursuing a carefully engineered solution where the central folding section bends in a much more gentle arc, and in which the many delicate components are supported by an arrangement of extending flaps, stiffening plates and tiny little gear and rack structures. There's something quite wonderfully old-school about Apple's approach. We're all used to phones having no moving parts whatsoever, but what Apple's proposing in this patent filing is quite the opposite. Whatever device comes out the other end of this process is going to be packed with moving parts, all dedicated to ensuring that the folding screen works perfectly without breaking after a couple of days, and frankly we love it. Apple's taking a mechanical approach to a folding display Don't go getting too excited just yet, though. As we all know, Apple files a lot of patent applications, and not all of the technology described in them sees the light of day. We can confidently predict that it's not going to launch an iPhone 12 with a folding screen this year. In fact, given the intricate mechanical direction Apple's outlining here, it's possible it may never launch at all. While it all looks amazing in theory, when it comes to the practicalities of actually assembling and mass-producing a foldable iPhone along these lines, it could all prove to be prohibitively expensive. We're excited to see where this all goes, but don't hold your breath; take a look through Apple's patent application and judge for yourself whether it's actually doable. In the meantime, you can also check out the best flip phones available right now. Related articles: An iPhone with no ports. What's that about? iPhone 12: Surprising design decision revealed Fleshy iPhone skin is the stuff of nightmares View the full article
  18. The 92nd Oscars is almost upon us, and it's time for one of our favourite pre-event activities: checking out Olly Gibbs' annual Oscars project. For the past seven years, Gibbs has taken each of the nominations for the Best Picture gong and encapsulated the essence of the movie on an Oscars statuette. Scroll down for a look at our favourites this year. If you're looking for an alternative angle on the hottest films of the year, these brutally honest posters for Oscar-nominated movies are definitely worth a browse. Alternatively, take a peek behind the magic in our guide to special effects in movies. Click the icon in the top left of each image to enlarge it The statuette for Quentin Tarantino's Once Upon a Time in Hollywood focuses on Leonardo Dicaprio's character, Hollywood has-been Rick Dalton. There are multiple nods to key scene in Tarantino's meandering epic scattered throughout the illustration, from the stage-set cactus, to the Walk of Fame stars, to that flame-thrower. Director Greta Gerwig followed up her 2017 smash hit Lady Bird by taking on Little Women in 2019. Amongst other things, Gerwig was applauded for her striking portrayal of Amy – but even still, the star of the show could never by anyone other than Jo. Gibbs' homage to the heartwarming tale evokes ice-skating mishaps, candlelight writing, and snowy escapades. The illustration for Marriage Story packs a necessary extra figure onto the mini-plinth. The plot focuses on theatre director Charlie Barber and his actress wife Nicole's brutal inter-coastal divorce. Charlie's beloved New York balances on one side, while Nicole's hometown LA occupies the other. Nicole's tears add real poignancy to this interpretation. That's just a taster of the project – Gibbs has also illustrated 1917, Joker, Parasite, The Irishman, Jojo Rabbit and Ford v Ferrari. Check out the full range here. And if you're not fully clued in on the movie event of the year, look at GamesRadar+'s guide to the Oscars nominations 2020. Read more: This surprising fact about The Simpsons' living room will make your day New Sonic drive-thru logo proves difficult to swallow The truth about the ampersand will blow your mind View the full article
  19. Still haven't found the job of your dreams? Becoming a freelancer may be your calling. Working from home has so many benefits that can help you achieve the work-life balance you've always longed for. Whether you're striving to be a freelancer, entrepreneur, consultant, or agency, The Complete Freelancer Master Class Course will show you how to retain high-quality clients and make money by doing what you love. Why would you want to become a freelancer? Here are four reasons you might want to make the move. For more tips on freelance life, don't miss our guide to how to network, or our guide to the best free graphic design software. And if you're looking to deck out your new studio, then see our guides to the best desks and the best office chairs available. 01. You can make your own schedule With a flexible workload, you'll be able to create the schedule you desire. Want to take a Tuesday off? You can make sure not to book anything on that day. A nine-step process helps you take your passion to new heights and organise what days and times you want to work. Streamline your workflow and design a flexible schedule to fit your needs, allowing you to have a career where you're in charge and are not having to work around difficult employees in an office setting. 02. Work from anywhere Not only will you be able to make your schedule while freelancing, but you can also work from anywhere. With access to over 60 lectures and 13 hours of content, with this freelancer course, you will learn how to gain quality clients that you can work with from anywhere in the world. Now is the time to take that trip to Bali and not feel guilty, because you'll be making a living while travelling. 03. Be creative on your terms By building your enterprise, you'll be able to control what projects you want to take on. Create a career with the freedom to do what you want, when you want, and take on all the creative projects that you want. You'll have the ability to accept the types of clients that make your work worthwhile, as well as decline the projects that do not fit in with your philosophy or aesthetic. 04. Have control of your finances While working in a corporate setting may have some perks, it does not always let you control how much you get paid or how much you can spend. By having your own business, you have complete control over how much you want to make, and how many clients it will take to get there. Create your budgets, your pricing costs, and your unique quality control process. You'll never need to ask for a raise again — you can give yourself the bonus you deserve. With access to The Complete Freelancer Master Class Course typically costing $500, you'll be able to launch your freelance career for only $15 (that's 96% off) for a limited time. With all the content available 24/7, you'll be able to effortlessly finesse your business and bring flexible professional and financial growth into 2020. Read more: 8 survival secrets for freelance creatives Everything you need to know about going freelance Freelance finance: How to make more money View the full article
  20. Valentine's Day is nothing if not divisive. For some, it's a day to stare adoringly at your loved one over a romantic dinner, and for others it's a huge pain in the ass. Whatever your personal feelings, though, you don't want to be in the proverbial dog house with your significant other because the day escaped your mind. But designers and artists are notoriously hard to buy for, so what can you get them to best describe how you feel? Luckily for you, we've found a number of items that are sure to bring joy to the creative love of your life. Want a present that's a little less 'Valentine's-y' ? See our list of graphic design books instead. 01. Retro walkman & wireless headphones On the 40th anniversary of the Walkman, Sony has released a wireless music player that has the retro stylings of a cassette tape, perfect for hit of nostalgia this Valentine's day. Note: they also come in other colours, that aren't the hue of your heart. Pair it with some wireless headphones – these Sony noise-cancelling ones are generally regarded as the best on the market right now – and you can crank up the Barry White wherever you are. 02. Chilly's Emma Bridgewater Pink Hearts bottle Everyone loves an insulated water bottle. And why not theme it up with some Valentine's-appropriate love hearts? A gift that'll be used every day, this bottle will remind your one true love of you every time they hydrate. What could be better than that? (If you'd like a less romantic water bottle, you could check out our pick of the best hydroflasks available). Buy Chilly's Emma Bridgewater hearts bottle on Amazon US / Amazon UK 03. Film Map – Original Open Edition Is your intended a bit of a film buff? This clever poster is a map that features over 900 film titles including Jurassic Park, Reservoir Dogs, Carlito's Way, A Nightmare on Elm Street, Valley of the Dolls, Chinatown and The Wolf of Wall Street. Based on a vintage Los Angeles street map, it has it also includes districts dedicated to cult British horror movies, and Hitchcock. The map is printed on 120gsm uncoated art paper with 4 colour litho print, and is H60 x W80cm. Buy the poster from Dorothy 04. LEGO Puppy/Bee You can always rely on LEGO when looking for the perfect gift. Over the past few years, the humble little brick has been transformed into various new Brick Headz designs, which includes this adorable Valentine's Day Puppy. It may not be the furry, four-legged friend your loved one might want, but it's a pretty great – less messy – alternative. There's also a really lovely LEGO Valentine's Bee design too (click the arrow to see image above), if you prefer. But hurry, both these little guys are flying off the shelves. Buy Lego Brick Headz Valentine's Puppy on Amazon US / Amazon UK Buy Lego Brick Headz Bee on Amazon US / Amazon UK 05. You're my Lobster Valentine's Day card Even if Valentine's Day isn't you thing, the very least you can do is buy the love in your life a card. This You're my Lobster design is one of many fun screenprinted designs from Sarah Chapman of Little Red Sparrow. Not only do we love the illustrations, we're big fans of how Chapman has balanced the mushy love aspect with tongue-in-cheek humour. Buy the card on Etsy 06. Bath Tray Artists and designers are busy people, so downtime is vital. This gorgeous bath board is the perfect excuse to relax and unwind with your favourite book or movie while having a long hot soak. But forget wrapping this gift up, get it set up over a hot bath, ready and waiting for your loved one when they get home for maximum brownie points. US: Buy Royal Craft Wood bath caddy from Amazon UK: Buy Relux bamboo bath caddy from Amazon 07. Alessi Espresso Coffee Maker If there's one thing lots of creatives rely on, it's coffee. So what better way to say I love you than with this beautifully designed Alessi six-cup espresso coffee maker. Richard Snapper is the man behind the design, which was the first espresso coffee maker in Alessi's history and the the first Alessi item exhibited at the MOMA in New York. Made of 18/10 stainless steel and a cast iron handle, this highly stylish yet functional item is sure to go down a treat with any coffee-loving creative. 08. Hotel Chocolat Straight from The Heart What works better to get the creative juices flowing than fancy chocolate? Spoil your loved one (and yourself – let's face it, it's a gift to share) with this beautiful heart-shaped box of Hotel Chocolat chocolates. A variety of milk, dark and white chocolate is included, with a range of 35 different recipes to sample. US: Browse the Hotel Chocolat gift range on Amazon UK: Buy Hotel Chocolat heart box on Amazon 09. Laboratory Samphire Eau de Toilette British brand Laboratory Perfumes craft unique, gender neutral fragrances, all of which are made in the UK using socially conscious, environmentally friendly and cruelty free ingredients. Add to that its 'do no harm' motto and you've got a wonderful gift that shows you not only care about the recipient but the planet too. Laboratory has a number of fragrances and candles in its portfolio – Samphire promises zesty hints and juniper berry top notes, while the Gorse is infused with coconut and gorse bush, with top notes of citrus and a "spicy depth". US: Buy Laboratory Perfumes Gorse Eau de Toillette on Amazon UK: Buy Laboratory Perfumes Samphire Eau de Toillette on Amazon 11. Bellroy Travel Folio Help your loved one travel in style with this luxury, compact travel folio from Bellroy. Featuring a leather divider to store cards, boarding passes and cash, there's also space for multiple passports and a handy micro pen. Want to really push the boat out? Fill this beautiful gift with future travel plans for you and your loved one as very special extra. Buy from Amazon: US / UK 12. Movado Watch If money is no option this Valentine's Day, these beautiful Movado watches will make sure the creative in your life never loses track of time. There are a few different styles on offer to suit different tastes, but the whole range is simple and elegant, and all feature the trademark shiny dot on the dial. Browse the Movado range on Amazon US / Amazon UK Read more: The best camera phones in 2020 7 alternative interpretations of love How to begin a figure drawing View the full article
  21. The Simpsons may be popular, but they're not exactly known for being the most stylish family on the block. However, it seems that the colours in their living room correspond to every single Pantone Colour of the Year from 2010 to 2020. Surprised? Us too. Let's take a closer look. Back in 2010, Turquoise was the Colour of the Year. And this hue just happens to match The Simpsons' phone. In 2012, that year's shade, Tangerine Tango, matches the sailing boat picture on the wall of the family home. And in 2016, there were two Colours of the Year: Serenity and Rose Quartz. If you mix them together, you get a shade very similar to the wall colour in The Simpsons' living room. What about 2020? This one is a bit more of a stretch: Classic Blue bears a striking similarity to Marge Simpson's hair. This is a new kind of colour theory that we hadn't seen coming (see our colour theory post to learn about all colours non-The Simpsons related). It was Apartment Therapy that first alerted us to this surprising The Simpsons fact. And you can see a full colour analysis from Aspire Doors below. The Simpsons really are trend-setters This isn't the first time that events on The Simpsons have predicted real life happenings. Some of you might remember that episode where Donald Trump becomes President – the one that aired back in the year 2000. Or even when smartwatches appeared in a 1995 episode, way before the invention of the Apple Watch (see our best Apple Watch deals). Seeing as Pantone seems to have covered just about every shade in The Simpsons' living room, we are left wondering what's next. Will they move on to the kitchen to predict this decade's colours? Or will we be working through the family's various outfits to predict next year's hottest shades? We can't really imagine Homer's white shirt catching on as a trendy shade, but you never know. If you can't get enough of The Simpsons, you may want to subscribe to Disney Plus so you can watch it whenever your heart desires. And don't miss these floor plans of animated TV homes, which reveals some 'secret' rooms in The Simpsons house that you probably didn't know about. Might those be the source of next year's big colour? Read more: Disney Plus: Everything you need to know Disney characters' homes as Tiny Houses will leave you wanting more Real-life renders of animated bedrooms are strangely disappointing View the full article
  22. The medical device giant has issued fixes for bugs first disclosed in 2018 and 2019. View the full article
  23. US fast food chain Sonic has had a rebrand, and its new look isn't going down as smoothly as you might hope. Officially named Sonic Corp., this drive-through chain is based in Oklahoma City and has restaurants across 46 states. The company announced its new look in a tweet, with the message 'We take "new year, new me" VERY seriously', apparently unaware that it's already February. Let's take a very quick tour of Sonic's various logos before we explore the response to the new look. The logo you're probably familiar with, and the one that appears on most restaurant signage, is pictured below. (For more iconic brand design, see our guide to the best logos ever.) The most well-known Sonic logo, used on most signage There is some dispute about what those overlapping shapes were meant to represent. Some see a connection to atomic orbits, others think it has a more '50s car tailfin vibe. However, this isn't the most recent version of Sonic's logo. Officially, Sonic replaced this classic Americana-style logo with a single-colour version (shown below). This keeps the vibe of the very recognisable original logo, but simplifies the styling and loses elements such as the drop-shadow. This one-colour version officially replaced the above logo, but isn't seen in many places For its new look, the company decided to take the simplification a step further still, stripping the logo of charm and taking it into much more corporate territory. Gone is any hint of the retro-cool overlapping background shapes, replaced by a kind of wonky loop. There's also a bizarre font update that manages to pack an impressive number of typographical oddities into so few letters. The new Sonic logo... not a hit The new look is not going down well. The background shape has been likened to everything from a dog bone to the Budweiser bowtie, and that typography isn't gaining the company any new fans. Brand New has a particularly savage review: "The new frame... looks like a crooked bowtie on a sad party clown and the typography is atrocious... Overall, a solid bad job from start to finish." Or perhaps Don McAllister puts it better with his succinct: "It looks as beautiful as their food is healthy." Gulp. Read more: City of Chicago sues coffee company over almost identical logo The truth about the ampersand will blow your mind McDonald's ditches its brand in new type-only ads View the full article
  24. Independent coffee company Fire Dept. Coffee is being sued by the City of Chicago for trademark infringement. The brand's logo bears a striking resemblance to the one used for the Chicago Fire Department – both have opted for a monogram of the letters C, F and D, and both use the colour red. Take a look at the two logos side-by-side below. Chicago Fire Dept logo (left) and Fire Dept. Coffee logo (right) It's difficult not to see their point – this is not a case of an idea being reused, but what looks like an intentional likeness. The striking CFD monogram is well known, and wouldn't be out of place in our pick of the best monogram logos. It has been around since 1949, and appears on ambulances, trucks and on some uniforms. The City of Chicago claims the logo is an imitation of the Chicago Fire Department’s symbol that the brand has chosen with the aim that "using a mark similar to the CFD mark would greatly enhance the sale of goods". The lawsuit also states that the coffee brand is "intentionally attempting to improperly ride on the city’s coattails and trade on the city’s success and goodwill". And as our logo design guide states, that's not something you're ever going to want to be doing. Sounds pretty cut and dried, right? Well there's more to the story than that. Fire Dept. Coffee, which is based in Rockford, Illinois, has a very valid reason to want to create a visual connection to the fire service. The Fire Dept. Coffee monogram in use The company was founded by Rockford firefighter Luke Schneider and his wife Kate. Many of Fire Dept. Coffee's employees are firefighters and veterans, and 10 per cent of the proceeds from every order goes towards supporting sick or injured firefighters and first responders. "Our company, which is founded and operated by firefighters, is reflected in our logo, a style that is used by fire departments across the nation," said the company in a statement. What's more, it says it got official approval for the use of the logo, which is now used on the brand's coffee packaging as well as merchandise such as mugs and clothing. "Fire Department Coffee pursued all of the correct legal channels and secured an approved, registered trademark for our current Fire Department Coffee logo," the statement says. The lawsuit claims this trademark was erroneously issued by the United States Patent and Trademark Office in 2006. Who's really in the wrong here? Hopefully it'll all cool down soon. [Via Chicago Sun Times] Read more: Inspirational packaging designs to explore The truth about the ampersand will blow your mind Leaked Dune logo causes major drama View the full article
  25. For most creative jobs these days there's really no need to be tethered to a heavyweight desktop computer. Whatever your design discipline, there's no problem with doing your thing on a laptop, and you gain the advantage of being able to work wherever you want. Whether you're wrangling 4K video or working with the best 3D modelling software, a well-specced laptop will serve you well, and we've unearthed a deal on a powerful MSI machine that you won't want to miss. The MSI P65 Creator-1084 is now $100 off at Amazon, and you and get three free months of Creative Cloud thrown in as well – just enter the code 100CREATOR at checkout. The most powerful laptops in 2020 The MSI P65 Creator-1084 is an absolute monster that's easily capable of handling just about any creative task you can throw at it. Built with photo editors, 3D modelers, video editors, photographers and other creative professionals in mind, it packs the sort of specs you'd happily accept from a desktop PC and crams them into an ultra-light, ultra-thin laptop form factor. From a creative point of view, image quality is what matters, and the P65 Creator delivers with a 15.6-inch IPS-level 4K display that's calibrated with MSI True Color technology to provide close to 100 per cent colour gamut. There's more to its visual prowess than the display, to; driving the visuals there's an NVIDIA GeForce RTX 2060 GPU which will make video editing and 3D modelling a breeze, and won't bat an eyelid at even the most enormous, layer-heavy Photoshop and Illustrator files. And if you need to get a closer eye on those fine details you can simply plug the P65 Creator into a full-size 4K display to get the bigger picture. Alongside the powerful GPU, the P65 Creator also draws its power from a hefty Intel Core i7 processor coupled with a whopping 32GB of DDR4 memory, so even if you're running every Creative Cloud app simultaneously, not to mention a stack of Chrome tabs and Slack channels, this laptop will cope with it all just fine. Finishing off the top-line specs is a terabyte of SSD storage, giving you plenty of space for all your important files and enabling the P65 Creator to start up in a matter of seconds. Despite all that power, the P65 Creator's incredibly portable. It features an ultra-light, ultra-thin chassis that means it weighs in at a mere 4.2 lbs and is just 0.7 inches thick, so it's perfect for putting in your bag and taking anywhere. And if you're creating on the move it won't let you down at a critical juncture; its battery will give you up to eight hours' use on a single charge. The MSI P65 Creator packs a lot of power into a thin, lightweight laptop The MSI P65 Creator-1084 will normally set you back $1,882.13 at Amazon, but right now you can save $100 and get three free months of Creative Cloud thrown in as well. To take advantage of this fantastic deal, simply head this way and enter the promo code 100CREATOR at the checkout and you're good to go; the offer's running until 28 February, so don't hang about. Not in the US? See more top deals on laptops below. Related articles: The 6 best laptops for Photoshop in 2020 The best travel laptops of 2020 The best laptops for graphic design in 2020 View the full article
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