Major 3D tool joins Adobe Creative Cloud

[Rss Bot 1]

Allegorithmic, the creator of Substance and the leader in 3D editing and authoring for gaming, entertainment and post-production, has been acquired by Adobe today. The move means that Creative Cloud will now be home to the 3D design tools that made Substance the industry standard for 3D textures and material creation.

Adobe hopes that by combining Allegorithmic's tools with its own, it will empower video game creators and VFX artists working across film and television to create amazing 3D art. The decision is also a huge step for Adobe in terms of expanding the reach of Creative Cloud's 3D and immersive workflows.

• Get free admission to VERTEX 2019, the ultimate event for 2D and 3D artists

"We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences," said Scott Belsky, chief product officer and executive vice president at Creative Cloud.

"Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero."

Users will be in good company. Allegorithmic's previous customer base includes huge brands such as Electronic Arts, Ubisoft, BMW and Ikea to name but a few.

"Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators," says Sebastien Deguy, CEO and founder, Allegorithmic. "We are excited to join the team, bring together the strength of Allegorithmic's industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences."

• Get Adobe Creative Cloud now

Currently Allegorithmic tools are already offered as a subscription service. In the future, Adobe is expected to expand the availability of these tools via a subscription, as well as providing new offerings that will bring it closer together with Creative Cloud.

This is where the headaches could set in for 3D artists who are not fans of the subscription model. While Substance could stay as it is for the short term, it's inevitable that it is going to get more closely absorbed by Adobe, a decision that will be cause for concern for 3D artists who are already paying a fortune a month for tools such as Maya.

Related articles:

• Kick-start your career with Adobe's Creative Residency
• The best 3D modelling software 2019
• 6 amazing free Adobe CC alternatives

View the full article