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They say that every picture tells a story, but sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an entertaining fashion. The best infographics may look like they were simple to create, but designing an effective piece of data visualization is anything but. There are several great tools to create infographics, but these examples of infographics from around the web will show you how you can take things a step further and add a bit of style and personality to your data. We'll kick off with some awesomely meta infographics about infographics, before moving on to the best infographics for giving instructions, explaining a process and more (use the quick links on the right to jump to the section you want). Take a look at our picks for inspiration for designing great infographics for yourself. Infographics about infographics 01. Why your brain craves infographics Click the image to see the full sized infographic The popularity of infographics is showing no signs of slowing down, but why are they so popular? This infographic by NeoMam Studios explores exactly what it is about infographics that hits the spot. It's also beautifully designed and brilliantly executed. An online experience built with HTML5 and CSS3, you can check it out in all its interactive glory if you click the image above. "The parallax scrolling effects were probably the most difficult to achieve," says Neo Mam's Danny Ashton. "Our developers looked at the available libraries and described them as a bit 'wonky', so they ended up creating their own instead." Besides that, says Ashton, the challenge in building the infographic was to keep the CSS as simple as possible. "We wanted a smooth, user-friendly experience," Ashton explains. "That was more important to us that doing loads of 'tricks'." 02. The great big list of infographic ideas Click the image to see the full sized infographic While on our travels across the world wide web, we landed at InfoBrandz site and found this – yes, it's an infographic that explains how to make the best infographic around. If you're interested in designing an infographic but you're not sure what you'd like it to be about, this will get you started with some ideas for themes. It also explores what topics infographics work well for. 03. The infographic of infographics Click the image to see the full-size infographic Did the title confuse you? Us too. What this infographic does is to unpick the trend for infographics and explore the stats surrounding the trend. If you're looking to design your own, this will show you what fonts are popular, how many sections are typically included, what themes tend to crop up, and more. Explore a world 04. Doctor Who Click to see the full infographic UK-based portrait specialist Sam Gilbey has produced various pop-culture-universe-exploring infographics over the years, including this design dedicated to 50 years of Doctor Who. His other lavishly illustrated creations to-date range from a stat-based comparison of four Avengers characters; to the 85th Academy Awards in numbers – all created for Virgin Movies. All off these three infographics are excellent examples of using illustration to add interest and shareability to a list of facts and figures, rather than analysing the data per se. 05. Hip Hop Click to see full-size version Another prolific infographic creator, UK-based design studio Dorothy has carved something of a niche in creating highly desirable infographic-style posters. Its designs often chart the many complex connections between entertainment genres and sub-genres, and are perfect for any superfan to display on their studio walls. Stand-out examples include the 'blueprints' series, exploring the history of hip hop, alternative and electronic music over the decades; the 'colour wheel' series, dedicated to the colour palettes of movies, books and music; and 'star charts', which map the relationships between seminal films, actors and directors. They all share a stunning design aesthetic, ultimately driven by data. 06. Oddity Viz Click to see full-size infographic The winner of an Information is Beautiful award, Valentina D'Efilippo's creative visualisation of the iconic Bowie track Space Oddity contrasts Dorothy's expansive genre-spanning creations by opting to go narrow and deep instead. D'Efilippo worked with researcher Miriam Quick to gather data about the track, which she then visualised as a series of 10 12-inch discs, each of which deconstructs the track in a different way: according to melodies, harmonies, lyrics, structure, story and more. 07. An analysis of The Beatles? Click to see the full infographic Music-loving data nerds will get a kick from this ace interactive infographic analysing the career of the Fab Four, breaking down their career by year and by album and providing plenty of insight into who wrote what, which Beatle had the biggest vocabulary (hint: it wasn't Ringo), what most of their songs were about and much more. 08. SWANH.NET Click to see the full (123 metre) infographic If Star Wars: The Last Jedi has put you in the mood to immediately watch the original movie, hold your horses just one second. Rather than sit through Episode IV again, why not enjoy it in infographic form? SWANH.NET is a project buy Swiss illustrator Martin Panchaud, in which he's adapted Star Wars: A New Hope into a 123-metre-long infographic. Created in Illustrator CC, using 157 pictures across 22 separate files, it took him over a year to produce. 09. Grand taxonomy of rap names Click the image to see the full-size infographic This colourful infographic examines 282 rap names in startling detail. Our favourite section? 'Audacious spelling' – with sub-categories of 'Improper use of K' (hey OutKast) and 'Misspelled adjectives' (that's you, Ludacris). It was brought to you by Pop Chart Lab – a company set up by a book editor and a graphic designer who joined forces with one modest goal in mind: to render all of human experience in chart form. 10. Explore the Twitterverse Click the image to see the full infographic Sometimes, Twitter can feel like another world. Thankfully, this infographic has been put together to showcase the Twitter universe. It shows you who does what on every level, from branding to search to geolocation. In short, there's a whole lot of people involved in getting your 280-character insights (ahem) out into the world. 11. The magnificent multitude of beer Click the image to see the full sized infographic The multitude of varieties, brands and tastes of beer available can sometimes be a little overwhelming. So what better way to showcase the taxonomy of beer than with an infographic? A favourite here at Creative Bloq, Pop Chart Lab has built on its original beer infographic from 2010 and created a 60x40in malty monstrosity called The Magnificent Multitude of Beer. It ended up being so big that the team had to enlist the help of another printing firm to handle the job. After all that hard work, let's hope they found time to head to the bar afterwards. 12. Avengers, Assemble! Click the image to see the full infographic This infographic breaks down facts about the superheroes that feature in Marvel's Avengers Assemble. You can find out about each character's strength, skills, brains, gadgets and heart via few handy pie charts. The results are then compiled to show the team's greatest collective strengths. The character designs and clear presentation really help this infographic shine. 13. Inception Click the image to see the full sized infographic We love this simple but beautiful infographic for Christopher Nolan's 2010 blockbuster movie Inception. Let's face it, given how complex the film is, a little bit of simplicity to explain it goes a long way. The illustration was created by New York-based graphic designer Rick Slusher, his elegant summary of the film depicting each character as a coloured line; the layers of dreams depicted as concentric circles. Illustrate a list 14. The ABC of design Click the image to see the full infographic An essential career skill for designers of all levels is the ability to explain your work effectively, and articulate your vision to clients. Fortunately the design industry is shaped by a glossary of terms that explain the technical thinking behind creative decisions, as this infographic from DesignMantic reveals. A neat piece of design work in itself, this beautifully illustrated ABC of design runs through 26 key words every designer needs to know and turns their meaning into stylish graphics. 15. 10 commandments of UI design Click the image to see the full sized infographic This is one of the best infographics we've seen covering user interface, or UI design. Designmantic has come up with this go-to graphic to help you get your website interface just so. Appropriately, a lot of thought has gone into the design, too – it's broken down into colour-coded themes (create a story, ensure accessibility and so on), with simple icons to convey the key rules within in category. It's well worth a look wether you're after UI design advice or inspiration on how to design an effective infographic. 16. A-Z of typography terms Click image to enlarge Do you know your aperture from your apex? How about the difference between a finial and a flag? If not, then this typography terms infographic acts as a handy cheatsheet that will help you get up to speed. It contains all the usual suspects, plus plenty more – only a true typography pro will know all of these, so take a look to fill in the gaps in your knowledge! After more information? Take a look at our roundup of the best typography tutorials. 17. 40 little things to break your creative block Click the image to see full infographic Creative droughts are the stuff of nightmares for artists, designers photographers, and just about anyone with an imagination. But how do you reignite your creative spark when all you want to do is give up? Designed by the team at Creative Market, this colourful list of 40 inspirational tips contains advice that artistic greats have turned to in times of need. And if these don't work, have a look at our list of 20 ways to overcome creative block. 18. 15 golden principles of visual hierarchy Click the image to see the full sized infographic Designmantic is the team behind a few of the great designs you'll find in this list. This particular infographic breaks down the key rules you need to know to create all-important visual hierarchy in your data – from using the golden ratio to implementing grid theory to bring balance to your work. 19. 18 rules for using text Click the image to see the full sized infographic Every designer knows the importance of getting their typography right, but there are also some rules about grammar and punctuation it's worth being aware of. To help, The Visual Communication Guy has created a great infographic that provides designers with 18 rules for using text. This cheatsheet includes some helpful information on the subtleties of working with words. 20. The 10 commandments of typography Click the image to see the full sized infographic This infographic from Evan Brown at DesignMantic is a typography nerd's dream. If you've ever found yourself aimlessly scrolling through lists of the best free fonts, this cheatsheet will help you refocus your search by providing you with some key rules. "Even though typography is an art and art is supposed to be subjective with minimal parameters, these rules can still be applied in order to save time and too much experimentation," he explains. "It's always good to know the few basic do's and don'ts in order to save yourself the trouble of experimenting too many fonts on your design." Next page: More of the best infographics around Give instructions 21. Should I work for free? Click to see the full infographic This tongue-in-cheek infographic by illustrator and typographer Jessica Hische may be seven years old now, but it turned into something of a viral sensation and influenced a slew of homages – not to mention the fact it's every bit as relevant today as it was in 2011. Hische used the classic flowchart method to address all the possible perspectives on this notoriously thorny and divisive issue, and built her infographic using live text in HTML and CSS to enable translation into any language. If you'd prefer it in a more traditional format, however, it's also available as a letterpress print. 22. Desk exercises for designers Click to see the full infographic Are you reading this slumped at your desk? You're probably not doing yourself any favours, posture-wise. And let's face it, even if your posture is great, spending 10 hours a day (give or take) sat staring at a screen ain't good for anyone's bod. Sort yourself out and keep yourself in shape with this top visual guide to 10 exercises you can do right at your desk, compiled by us and illustrated by the excellent Simon Middleweek. 23. What font is best for you? Click the image to see the full sized infographic This brilliantly detailed infographic helps you determine exactly which font is best for you. Produced by Cartridge Discount, the graphic takes you on a history of typefaces and acts as a guide by delving into serif vs sans-serif, web fonts and ones for print, unique fonts and the future of fonts. Take a look and discover which font is best for you. 24. Logo design principles Click the infographic to see it full size This infographic from Online Logo Maker guides designers through the process of creating a logo by breaking down and examining some of the world's biggest brands. The best logos may look simple, but break them down into their composite elements and you'll find everything has been carefully chosen to convey something about the brand – as is explored here. If you're interested in finding out more, take a look at our articles on the use of shapes, colours and typography in branding. 25. The Existential Calculator Artist Kelli Anderson was asked by Adobe to "make something interesting" for designers attending an AIGA event, and this paper-made infographic, the 'Existential Calculator', was her response. It aims to answer that age-old question: Should I take that job? Okay, we know that this calculation wheel might not give you all the answers to life's questions but it sure does look nice. Learn more about The Existential Calendar on Anderson's blog. 26. Staying happy and healthy at work Click the image to see the full size infographic No matter how much you stretch, take breaks or go for a stroll at lunch, the working life of a designer means spending most of your time at a desk. With this in mind, it's important to remember that you shouldn't just be taking breaks – you should be doing everything you can at your desk to ensure a healthy lifestyle. This infographic makes some important posture pointers. Whether you favour a sit-down desk or you've moved onto a standing effort, there's some brilliant tips to help your back, neck and shoulders stay in tip-top shape. Make comparisons 27. Superpowers Click the image to see the full sized infographic This is the third iteration of Pop Chart Lab's popular superpowers infographic, the material sourced from the past 75 years of comic books and broken down into seven main skill sets: powers of the mind, animal powers, mastery, powers of the body, force control, object manipulation and weapons-based. This vibrant design is seriously impressive, the sprawling taxonomy of over 200 superpowers and 600 superheroes and villains spreading over six square feet. We're also loving the final rendered vintage-style design, which pays tribute to the great cosmic covers of the Bronze Age of Comics. 28. The Chart of Controllers Click image to see the full infographic Take a look at the infographic above and tell us you haven't spent hours, even days of your life thumbing several of the controllers you see! The wonderful people at Pop Chart Lab have created this infographic detailing the complete family tree of video game control schemes, including handhelds, joysticks, paddles, gamepads, rifles, steering wheels, and even a guitar. 29. Fonts & Colors Click the image to see the full size infographic Internet marketing and design company Tasty Placement has developed this cool infographic that focuses on the use of fonts and colour amongst the world's leading brands. The interesting study shows which colours, typefaces and styles come together to form the logos of the world's 100 most powerful brands. 30. Serif vs Sans: The final battle Click image to see the full infographic Ever find it hard to choose between serif and sans fonts? If so, this Serif vs Sans: The Final Battle infographic might come in handy. The infographic runs through what type of typography is best suited to different projects. It also features a cracking design with cute serif and sans-serif character ... er... characters battling it out for supremacy. The result? Serif is better for print and Sans is better for web. 31. The Fries That Bind Us Click the image to enlarge We all thought that McDonald's and Starbucks were taking over the world; well, this clever infographic proves it. It looks at the number of stores each establishment has created, as well as their profits and produce. This great infographic was designed back in 2003, so the stats are out of date now, but it's still worth a look. 32. Big Brothers: Satellites orbiting Earth Click the image to see the full infographic Complex data, like the statistics surrounding the satellites orbiting Earth, requires a clever infographic designer to make sense of. Michæl Paukner has managed it though, with this clear and concise creation. It even includes the dysfunctional satellites, so you won't miss a thing, and it has a pleasing symmetry we can't help but admire. 33. Bill Gates is better than Batman Click the image to see the full-size infographic Now, we wouldn't like to comment on the truth of the argument this infographic puts forth (are we talking Bale or Affleck? Or LEGO? It's all too vague). Brought to you by Frugal Dad, this is one of the best infographics we've seen for a long time. It presents the stats that define Bill Gates as a modern-day superhero, from the number of lives he's saved to the legacy he's leaving behind. 34. Caffeinated Beverages Click the image to see the full size infographic We're constantly being updated on the health risks of various foods and beverages. Energy drinks are associated with insomnia, tooth decay, stomach damage and plenty of other scary things. If you're a designer that keeps your eyes open with caffeine, check out this infographic and see if you should start cutting back... Next page: More of the best infographics around Explain a process 35. Apollo missions Click to see the full infographic Winner of a coveted Information is Beautiful award in 2017, Paul Button's stunning visualisation of the Apollo missions charts every manned rocket flight by year, distance and path travelled, as well as which astronauts were on board – thus explaining incredibly complex processes such as calculating different orbits, flight paths and landing zones in a simple, visual way. Button set out to create a tactile object that was beautiful and collectable in its own right, but ultimately driven by raw data. Accordingly his infographic is available as a stunning white and metallic gold screen-printed poster. 36. Distance to Mars Click image to go to the site Ever wondered how far it is to Mars? Yes, we know that Wikipedia can tell you the exact distance, but once numbers become – well, astronomical – it can be difficult to really wrap your head around them. To help you out, David Paliwoda and Jesse Williams' motion infographic, Distance to Mars visualises these massive distances in a way that every digital designer can understand: pixels. This interactive infographic never gets less impressive. 37. How Google works Click the image to see the full infographic This superbly-detailed visual walkthrough explores what happens at Google after you add a new piece of content (like this post) to the web. The designers of this infographic have decided to take a thoroughly digital process and make it analogue (ish), presenting the complex process is like an old school flow diagram, complete with biro arrows and a gridded background. 38. How would you like your graphic design? Click the image above to see the full-size infographic This venn diagram from Colin Harman hits the nail on the head when it comes to the value (and price) of good design. The simple design lays out all the things a client wants, invites the viewer to pick two, and tells them what the outcome will be. How badly do you want to show this to your clients? 39. How do colours affect purchases? Click the image to see the full infographic Ever gone shopping, arrived back at home with far too many purchases, and wondered where they all came from? Maybe this brilliant infographic from KISSmetrics will shed some light on the situation. It explores which colour illicit which emotional responses, and how different shades can be used to target different types of shoppers. Report key findings 40. How Americans spend their paycheck Click the image for the full-size infographic Where does all the money go each month? Well thanks to CreditLoan's handy series of annual infographics, you can find out how the average American's spending habits shape up. The design covers everything from basic living expenses, to entertainment, to loan repayments. 41. Feltron Annual Report Click image to see the full infographic Nicholas Feltron is best known for being a member of the product design team at Facebook. But for 10 years (until 2014), he worked on a personal project called the Feltron annual report. Every year, the designer released the daddy of all infographics documenting everything he'd done in the previous 12 months. Awesome. 42. Chinese social media landscape This is illustrator Jessica Draws' first ever animated infographic. She was commissioned by China Blueprint Online to design an infographic to communicate the benefits of using Chinese social media in Australia. 43. How social media affects travel Click the image to see the full infographic As social media continues to be a part of our everyday lives, it's also becoming an important part of the way we travel. Tripl, a startup that allows users to share travel tips, trip itineraries, and photos from friends, created a cool infographic that shows how social media affects the way we travel. 44. How green is your iPad? Click the image to see the full infographic This startling infographic was created by the team at Sortable and depicts just how bad your favourite gadget is for the environment. As depressing as the statistics shown may be, fear not, for there's light at the end of the recycling tunnel. 45. The Happy Show Click the image to see the full size infographic A thought provoking and interactive infographic exhibition by Stefan Sagmeister, The Happy Show offered visitors the experience of walking into the designer's mind as he attempts to increase his happiness via meditation, cognitive therapy, and mood-altering pharmaceuticals. 46. CBRE statistical report This animated infographic from Mauco Sosa, VeniVideoVici and Pedro Cobo is about as beautiful as they come. "We were commissioned by CBRE to develop an infographic series based on a global real estate statistic report," they explain. "In order to do that, we developed a unique visual system to give the series its own personality, and to be used for the company in all further communications." Present a timeline 47. The Apple tree Click the image above to see the full infographic This infographic is little outdated now – it stops in 2009. But it's still worthy of inclusion for its clear graphic style, research and a smart play on words to boot. It just goes to show that the best infographics aren't necessarily the most complex. 48. The life and times of Steve Jobs Click the image to see the full-size infographic There are plenty of Apple infographics dotted around the internet but this one explaining the life and times of Steve Jobs caught our eye. Two threads – one dedicated to his life, and one to his work – interweave, so you can see how one impacts the other. The clever illustration and unique layout is what makes this infographic really stand out. 49. Airbnb then and now Click to see the full infographic Airbnb lets you discover and book unique accommodations around the world, and it's incredible popularity is partly due to the company's focus on design. This infographic, by artist and designer Kelli Anderson, displays Airbnb's company growth using simple typographic treatment paired with fun accommodation illustrations. 50. Instagram Nation Click the image to see the full infographic The stats are out of date on this one, but this infographic from Online Colleges explores the meteoric rise of Instagram from its launch in 2010 through to its Android debut in 2012. A primary colour scheme and (pre-redesign) Instagram-inspired graphics give this infographic impact. Next page: More of the best infographics Simplify complex data 51. 10 Most Dangerous Countries for Journalists Click to see the full-size infographic Often infographics are used for journalistic purposes, to communicate large quantities of data – which may be on a global scale – in as clear and visual a way as possible. This example by Luke Shuman is a journalistic story about journalists themselves, focusing on the alarming statistics of deaths in the line of duty in different countries around the world, as well as related information such as how many go unsolved, and apparently related trends such as volume of online news and associated press freedom. 52. Imaginary Factory Click to see full-size infographic Illustrator, designer and typographer Jing Zhang has produced a whole load of adorable infographics. In this recent series, she breaks down the ingredients of your favourite cocktails, adding her own design flair with tiny figures and scenes from the drink's city of origin. Zhang also designed infographics exploring the inner workings of iPhones, cameras, clocks and TVs as well as coffees, cakes and teapots. 53. Wind map Click the image to access the animation A beautiful and original infographic, this animated wind map shows the delicate tracery of wind flowing over the US. The animation, developed by artists Fernanda Viégas and Martin Wattenberg, creates a series of beautiful patterns depending on which direction the wind is flowing. This project is also interactive, so you can zoom in to see more details in a specific area. 54. The brain of a blogger Click the image to see the full infographic This hilarious infographic shares a peek inside the mind of a blogger. And while much of it is tongue-in-cheek, there's plenty of valuable takeaways for newbie bloggers buried in there too. If you're thinking of starting a blog, this infographic is a pretty good place to begin. 55. Dribbble: A HTML5 interactive infographic Click the image to go to the interactive infographic This interactive infographic for Dribbble is lovely and creative. It's the work of Bristol-based designer Jamie Brightmore, who created his own icon illustrations and brought them to life with CSS3 and HTML5. The simple and sleek design makes this infographic stand out. 56. Kobe Bryant Click the image to see the full infographic Even if you're not interested in NBA basketball, you'll probably heard of Kobe Bryant. In 2012 he became the youngest player in NBA history to score over 30,000 career points, and the LA Lakers released this infographic, designed by J Alexander Diaz, that gives you an insight to Kobe Bryant scoring numbers over the course of 17 seasons. How-to guides 57. How to learn how to draw Click the image to see it full-size Anna Vital is an information designer and has launched her own infographic making tool, Adioma. Vital specialises in clear, pared back infographics based around simple icons, and this design offering a guide to how to learn to draw, is a great example. It removes the complexity from the process and turns it into a step-by-step guide (granted, it may take a little while to master each step). 58. How to become a creative genius in 5 days Click to see the full infographic There is never a bad time to try something new and to set yourself challenges, but sometimes you need a little push. To get creatives up and running, Zippi has produced this great infographic that shows you how to start making your masterpiece in less than a week. Stuffed with tips on how to get inspiration, tackle creative blocks and promote yourself, this colourful infographic walks you through each day of the process. 59. 12 dos and don'ts of using Facebook for business Click the image to see the full infographic Tuning a blind eye to the, er, 'functional' design and questionable apostrophe use, this handy infographic from Hubspot outlines the best practises when it comes to promoting yourself and your business online. From focusing your posts on peak times to not posting too much, these 12 tips will certainly get you on the right track if you're just starting out with your business page. It was originally designed in 2015, but was updated in September 2017 to reflect updates to the service. 60. How to design the perfect logo Click image to see full sized infographic Want to design the perfect logo? This logo design infographic shares some advice. And while the list may seem daunting (it's easier said than done to create something timeless, new, unique and enticing), it's a great checklist you can use to see if your designs are on the right track. 61. Accessibility challenges in email Click the image to see the full infographic By now, we all know that making sure our designs are accessible to people with disabilities is a win for everyone, but this infographic showcases exactly what you can do to make sure of it. It covers everything from colour blindness to neurological disorders, as well as including some eye-opening stats to show the proportion of the population you'll be excluding if you don't pay heed to these rules. 62. How to be a superhero Click on the image to see the full infographic Want to be a superhero? This infographic shows you how you can acquire a back story, a secret identity and even an arch-nemesis – you'll be the next Superman (or Batman, or whoever your favourite is) in no time. This adorable infographic is the work of Canadian illustrator Zia Somjee. Whether you're concerned about which colour spandex you should opt for or how you'll go about finding your superpower, look no further than this fun and inspiring offering. Related articles: What colours say about your brand identity and industry 9 simple ways to become more creative 20 most important design principles illustrated View the full article

Whether you're an editorial designer who often works with photographic images, or an enthusiastic hobbyist photographer, it's handy to have one eye on the biggest photography trends of 2018. But what does it mean to be a photographer in 2018? Once, it was at least in part a technical role, limited to those who could afford expensive equipment and had been trained to use it. Nowadays, smartphone cameras are so advanced that anyone can take a half-decent picture without really trying. With Instagram and Snapchat packed with enticing images from enthusiastic amateurs, today’s professional photographer has to find new ways to make their work distinctive and commercially desirable. Here, we look at five broad photography trends – and how they’ve been harnessed in recent work by top design studios. 01. Simplified colour palettes W+K worked with photographer Pierpaolo Ferrari to create a series of striking and provocative ads for OkCupid, a site that aims to redefine online dating It’s increasingly difficult to grab people’s attention, with more and more images appearing everywhere you look – especially in digital environments. One approach for achieving cut-through is by limiting your colour palette to only a few, clearly identifiable colours. This is a long established technique in composing product shots, but lately it’s been extended to a broader range of imagery. It can be seen, for example, in Wieden & Kennedy’s attention grabbing ads for dating site OkCupid (above), Huge Inc’s bright and bold branding for payment platform Zelle, and Pentagram’s work for duvet brand Buffy. 02. Greater authenticity Authentic images of real people are increasingly in demand Given the ever-increasing blizzard of social media images, and set to the backdrop of fake news, audiences are quickly becoming sensitive to the difference between real and false. The kind of posed, too-perfect, model shots that might have found approval in times past are increasingly looking dated, cheesy and irrelevant. Photography today instead needs to capture realistic, identifiable people and scenes, if it’s to have any chance of making a connection with the public. And you can see countless commercial photographers doing so, from fashion magazines to website hero images to outdoor billboards and beyond. A great example of the trend can be seen in Wonderers, a startup kidswear brand which use realistic shots of children’s lives to present a bold and positive aesthetic (see above). Also see dn&co’s branding for Ilford, which uses intimate black and white photography to captures the many faces of the town in a very human-centric campaign. It’s a similar approach, indeed, to that taken by Pentagram in its work to promote Hong Kong’s Landmark shopping district . 03. Diversity The Corner’s campaign for Jigsaw celebrated diversity in a positive, non-patronising way In 2018, a lack of diversity won’t cut the mustard. Photography needs to reflect the diversity of society in a natural, authentic manner that reflects how people really are, or it will stand out in all the wrong ways. One of the best examples of the photography trend in action is the A17 campaign for Jigsaw, masterminded by London agency The Corner. This provocative series of posters combines an avowedly pro-immigration message (‘Jigsaw wouldn't be Jigsaw without immigration’) with some beautifully arresting photography of some of the 45 nationalities employed by the company. This kind of imagery is nicely in line with the general direction that fashion advertising, in particular, in heading, with a study this year suggesting that fashion print ads are for the first time outperforming the runways themselves in terms of racial diversity. 04. Original storytelling This campaign for humanitarian group Plan International tells the story of “a collection that the world shouldn’t need” Every picture tells a story, as the old saying goes. And in the 2010s the value of professional photography has become less about technical perfection and more about the ability to tell engaging, human tales. That may be through provocative means, such as the ‘Maternity Wear for a 12-year-old’ campaign by Hasan & Partners for humanitarian group Plan International (shown above), shot by Meeri Koutaniemi. Or it might be more understated; take for example, the campaign for art fair Frieze New York by Joe Cole Porter and photographer Nicholas Calcott. This paid homage to the city's most celebrated artists through their personal items; a quiet but powerful approach. Even McDonald’s is getting in on the act: check out these artful posters created by TBWA\Paris. Featuring photography by Helmut Stelzenberger of stunning light sculptures, they convey the notion of late night opening in an subtly abstract but evocative manner. 05. Humour W+K London’s campaign for TK Maxx highlights the world of bizarre yet brilliant opportunities opened up by the low-cost retailer Humour is another powerful way that photography can grab the attention and engage the senses on an instinctive level, especially when paired with a pithy tagline. We’ve seen this recently in the the award-winning Burning Stores campaign for Burger King, which depicted a series of stores that have historically burned to the ground, with the tagline 'Flame-grilled since 1954'. Other examples of the trend include the ‘Pass the Heinz’ billboard campaign by David Miami, based on an idea by fictional ad exec Don Draper in TV show Madmen; and W+K London’s Ridiculous Possibilities campaign for TK Maxx, which draws on a ‘theatre of the absurd’ approach. Related articles: How to make more money as a creative in 2018 10 huge graphic design trends to know for 2018 6 secrets to creating outstanding infographics View the full article

Choosing the best external hard drive or SSD for your Mac is essential. As any creative knows, it doesn't take long for files to start filling up the internal hard drive of your machine – but there are a number of considerations to make before pulling out your wallet. First, the basics. An external hard drive or SSD (which stands for Solid State Drive) can be easily plugged into your Mac, giving you almost-instant storage space without having to open up your Mac and make any complicated upgrades. Not only do they give you more capacity for large files, but because they're portable, they can be taken on the move and plugged into different machines – handy if you swap between PCs and Macs regularly. By keeping your important files on an external storage device, it also means that if something happens to your Mac, your files will still be safe and accessible. Storage considerations There are a number of things to consider when looking for the best external hard drive or SSD for your Mac. First, is storage. You'll want to make sure you buy an external storage device that has enough capacity for your needs – without paying for high capacities you'll never use. Around 500GB is a good sweet-spot for external storage, though you can buy smaller capacities, as well as larger ones at 1TB or greater. Hard drive vs SSD: which is best? Another thing to consider is whether to get an external storage device that uses a traditional hard drive, or one with an SSD. Usually, external hard drives with traditional drives are more affordable and come in larger capacities. However, there are external SSDs that come with large capacities – but they can be quite expensive. SSDs are much faster than traditional hard drives, and because they don't have any mechanical or moving parts, they're generally more robust and smaller in physical size as well. So, if you want to store huge amounts of data while keeping prices low, an external hard drive is the way to go. But if speed is your top priority – for example, if you move a lot of large files, or want to run programs off the drive – then choose an SSD. Connections The connection between the external hard drive and your Mac is also important. At a minimum, it should be USB 3.0, which provides decent speeds. You'll need to make sure your Mac has a USB 3.0 port – many will, but some will need an adaptor. USB 3.0 is backwards compatible, so if you have older USB ports, it will still work, but you won't get quite as fast data transfer speeds. Newer devices, such as the new iMac and MacBook Pro, come with Thunderbolt 3 ports. This is an excellent connection that provides very fast data transfer speeds, though these may cost a little more. You may also want to consider the default file format of the drive. If it comes formatted as HFS+, you might want to reformat it as Apple File System (APFS), which offers better security, and has been built to be optimised for flash and solid state drive storage. If you're using the drive with a Mac and a Windows PC, then consider one with the exFAT file system, which can be read by both operating systems. However, these are just considerations for an easier life: you'll be able to reformat the drives to your desired file system anyway. So what are the best external hard drive and SSDs for Mac in 2018? Read on for our pick... This is the latest generation of the Western Digital My Passport range of external hard drives has landed, coming in sizes from 1TB to 4TB. It features cloud storage and 256-AES encryption, along with WD's own backup software. It offers very good data transfer speeds, and while it doesn't quite offer a similar speed to solid state drive devices, it finds a great balance between offering high capacities with quick file transfers. With compatibility for both Mac and Windows machines, the Buffalo MiniStation Extreme NFC is our choice for the best portable hard drive for Macs, as it comes with a rugged case that's dust and water resistant, along with a built-in USB 3.0 cable. This means you can safely carry this drive around with you, and it will keep your data protected from knocks and drops with the rugged shell It's also got 256-bit AES security features and NFC (Near Field Communication) features as well, which ensures that your data will remain safe, even if the drive itself falls into the from hands. The NFC feature, which unlocks your data by just tapping the supplied NFC card onto the body of the drive, is a fantastic feature that makes securing your data quick and convenient. If you're looking for an incredibly fast external SSD for your Mac, then this is a brilliant choice, as it offers impressively high read speeds of up to 450Mbps thanks to Samsung's own 3D V-NAND technology, it also comes with a three-year warranty and has a USB Type C connector. You are paying a price premium for this, but if you value data transfer speeds above all else, this is the best external SSD on the market right now. If you want to make use of your Mac's Thunderbolt port, then this is a great option, as it provides twice the speeds of standard USB 3.0 drives. It's also not that expensive compared to other Thunderbolt drives. This is mainly down to the fact that it is a traditional hard drive, not an SSD, which means it's not quite as fast as it could be, though it will still give you an upgrade to your transfer speeds. It also comes with a USB 3.0 port for connecting to computers that do not have a Thunderbolt port. Want to keep your data as safe and secure as possible? Then the iStorage diskAshur 2TB is a great choice, as it comes encrypted by the 256-bit AES protocol, with multiple forms of protection. It also features a physical number pad for you to luck and unlock your data with - and it's basically uncrackable. If your drive is stolen or lost, you can also cause the drive to wipe the data, for extra peace of mind. All this security does come at a price, however. The Adata SD700 will suit those looking for a rugged storage device that can provide ample capacity without costing too much. It performs superbly well and remains the only SSD we’ve seen that is IP68 rated. Thanks to the solid state drive that resides in this external hard drive, it's a lot faster than external drives that use traditional spinning hard drives - so you're getting great transfer speeds as well as rugged protection. It also comes in capacities up to 1TB, so you don't have to worry about missing out on storage space just because it uses an SSD - this drive really does hit all the right notes. If you're looking for the absolute largest capacity external hard drive, then the WD My Book Duo 16TB is the one to get, offering a huge 16TB of storage space over two hard drives. If you don't mind sacrificing some of the ample storage space you can set the drives up in a RAID array, so you have file backups of your files should one of the drives die. This is an excellent feature if you're going to use this device to back up irreplaceable data, such as your creative work, as it adds a level of protection in case things go wrong. This USB 3.0 drive has many of the features of a fully-fledged NAS device (including a high price), and if you have a router with a USB 3.0 port you could use this as a network attached storage device in its own right. The device, which comes with two-year warranty, has 256-bit AES hardware encryption, and automatic backup software (WD SmartWare Pro). Worth noting that the enclosure used is fully serviceable and that WD ships the drive already pre-formatted for Windows users (NTFS), so you'll want to reformat it to work with your Mac. If you work with a lot of large files, such as videos, then the OWC ThunderBay 4 Mini is an excellent external storage solution. It supports up to four 2.5-inch drives, and can be bought with SSDs already installed, or as an empty enclosure. It comes with two Thunderbolt 2 ports for extremely quick read and write speeds, so you can edit files on the OWC ThunderBay 4 Mini's hard drives as quickly and smoothly as if they were located on your internal hard drives. You can also daisy chain a number of OWC ThunderBay 4 Minis together using Thunderbolt 2 cables for even more storage. The price we show above is for the empty enclosure. By buying it as an empty enclosure, you save money and can choose your own hard drives or SSDs to insert into the product, giving you more options. If that seems too complicated, then we recommend looking into buying one with the hard drives already installed. Related articles: The best drawing tablets in 2018View the full article

Our days are filled with distractions. Wouldn't it be great if you could just plug in your headphones and have those distractions melt away? That's what happens when you turn on the sounds of Focus@Will. You can get lifetime access to this scientifically optimised music service on sale for just $59.99 (approx. £44). Focus@Will isn't your standard playlist. This unique music can help block out the distractions of the real world and increase your ability to focus on what matters. By using scientifically proven methods, Focus@Will is able to provide listeners with a stream of the best music for productivity. You'll get access to over 50 channels of curated music that will help you accomplish your tasks, whether it be studying, working, or trying to get some sleep. You can get a lifetime subscription to Focus@Will on sale for just $59.99 (approx. £44). That’s a saving of 80% off the retail price for a truly immersive audio experience, so grab it today! About Creative Bloq deals This great deal comes courtesy of the Creative Bloq Deals store – a creative marketplace that's dedicated to ensuring you save money on the items that improve your design life. We all like a special offer or two, particularly with creative tools and design assets often being eye-wateringly expensive. That's why the Creative Bloq Deals store is committed to bringing you useful deals, freebies and giveaways on design assets (logos, templates, icons, fonts, vectors and more), tutorials, e-learning, inspirational items, hardware and more. Every day of the working week we feature a new offer, freebie or contest – if you miss one, you can easily find past deals posts on the Deals Staff author page or Offer tag page. Plus, you can get in touch with any feedback at:deals@creativebloq.com. Related articles: Best video editing laptops for 2018 The best drawing tablet The best 4K monitors for creatives View the full article

Every designer should have a side project. But whether you're developing a world-changing startup, an enterprise to eventually replace your day job, or just something fun, you’ll inevitably be sacrificing your spare time. So it's important to make those precious hours count. How? Here's a series of tips to help you on your mission. 01. Start small and build up Remember that a new side project starts as a blank canvas – it won't be perfect first timeIt’s tempting to keep adding features and details to your project because you want it to be perfect from day one. Resist the urge. It's important not to overcomplicate on your first iteration. Test the water and prove that the idea can work first. Producing the bare essentials and then iterating based on results or feedback is a proven method, plus it keeps any costs manageable. Focus on your first version, and worry about all the problems that might occur if you’re successful once they're closer to being a reality. For example, you don't need to build your own retail website when you could begin by using Etsy. 02. Follow your passion A Song A Day began as a passion project to help people discover new musicAbove all, your side project should be about something you're passionate about. If you have a day job, then it's going to be your free time that's sacrificed. Assuming that this job is paying your bills, you have the advantage of not having to focus on making money with your side project (for now). So it's vital to focus on something you really enjoy. If you're looking for an opportunity to eventually break from your day job and generate income, don’t let this dampen your passion and guide all your decisions. Focus on great work and the money will follow, otherwise you may be setting yourself up for heartache later on. 03. Learn as you go You're not going to know where you'll end up at the beginning – and that's okayChoose something familiar and develop more expertise in it. Your side project might be to learn a whole new skill from the ground up, and this guide should still be applicable. However, if you use this as an opportunity to master something you’ve previously enjoyed and already have some skill in, results will come faster. If these skills are also transferable to your day job, you’ll see a multiplying effect in your advancement. 04. Don't worry about failure Don't let the fear of failure stop you before you've even startedYou might find yourself thinking too hard about the details – this can turn into a form of procrastination. Before you know it, you've found 100 reasons not to do anything. Naivety and determination have carried through many successful start-ups. Don’t worry about failure – what else can you absolutely fail at and still get back up and have another go? If your side project fails, simply try again or try another project. 05. Play to your strengths Graze magazine, a side project that combines a literary magazine with a food publicationBeing a creative means you have likely acquired some instincts that are useful for starting off a successful side project or business. Playing to these strengths will give you a head-start. Let's take a look at a few of them. Empathy While producing work for clients, you'll inevitably put yourself in their shoes. To design effectively, you must understand what makes their service or product tick. If you’ve been paying attention you’ll have learnt loads about how other businesses operate and how they generate revenue. Visual awareness You make things look great – for a living. Be it branding, packaging, interactive design or illustration, combining this ability with great ideas ensures your project is attractive to customers and supporters. Focused thinking You’ve likely experienced working on several projects in parallel and have become adept at swapping your creative thinking from one task to another. This skill ensures that you can give your side project the focus it needs, even when you only have short bursts of time to spend on it. 06. Seek feedback Seek feedback from people you trust to be honestIt can be hard to fully articulate your vision before you’ve started working on it. Talking to people is the best way to cohere your ideas. 07. Ignore naysayers Thin Martin incubated MusicMetric as a side projectListening to feedback doesn't mean you have to take every piece of criticism. Early on there might be people who will deter you and those who think you’re crazy, either because they can’t see the opportunity you’ve spotted or are concerned you might fail. Believe in your project and don’t be deterred by naysayers. It’s more productive to bounce ideas around with people once you've taken the first few steps and your project is a reality. 08. Don't outlay a ton of cash Don't fork out until you know the direction your project is goingI've been party to this. If you're going to shell out on equipment or software, you’ve really got to be sure your venture will fly. If you later decide that it isn't going to work, then you're stuck with the equipment or a financial commitment. Find innovative ways around the issues; maybe rent or borrow equipment. Inventing a solution will deepen your understanding of the problem. 09. Balance your commitments Make the most of your time to ensure your project doesn't fall by the waysideYour day job likely involves deadlines, goals and admin to ensure your work is progressing effectively. You should apply these same high standards and care to your own project work. Don’t treat it like it’s a second-class pastime. Make use of the tools at your disposal to get organised: for example, Evernote for recording ideas; a task list for getting things done; and your calendar to schedule your time. This will also help you maintain focus on your day job and not get distracted. 10. Consider collaboration Scrum Your Wedding was a side project started by a group of friendsAsk yourself whether your contribution can be completed alone or whether you would benefit from partnering with someone to expand your ideas. You can keep arrangements quite casual and, as things progress, agree some terms in principle. Next page: More tips for how to start a side project On page one, we covered Jamie's advice for starting a side project. Here, we've spoken to a range of other industry voices. Here are some of their tips... 11. It's not all about the money The success of a project shouldn't be measured just in terms of profit and loss"Sideline projects shouldn't be about the money," argues Manchester-based freelancer Matt Booth, who moved into app development using his existing Flash skills. "They are about exploring new techniques and technologies without the pressure of a client or a deadline." His advice is to stop talking about it, and do it: "It's all about getting something out there for people to see and interact with," he adds. "It can be refined later, but it needs to exist first." 12. Have big dreams Life Audit, a system for evaluating your life and priorities, began as a personal projectBased in Portland, Maine, Matt W. Moore runs an online store selling prints, posters, books and typefaces, as well as skateboards, surfboards and clocks. "It's the energy and focus I put into these 'sideline' projects that ultimately keeps my phone ringing for client work," Moore says. "I love personal work, so if I can afford it I'll do it, regardless of the likelihood of sales. Don't think of them as sidelines; think of them as dream projects. And enjoy yourself!" 13. Consider your goals Consider whether your goal is profit or exposure"Consider whether your goal is profit or exposure," advises Florida-based Joshua Smith, aka Hydro74, who's in the process of producing custom playing cards, coins and poker chips to serve as business cards. "It's all about margins. If your selling-cost breaks even, then you've already lost money on it, unless it's strictly for self-promotion. But for me, extra income is a by-product: the relationships I build through my sidelines help fuel the core part of my business." 14. Keep exploring new options Keep an open mind and keep trying to generate new ideas for your side projectArgentine designer and illustrator Leandro Castelao likes to spend at least one day out of his working week on sideline projects, and sells prints online. "I've started giving some time to exhibitions, as well, as I've found these can be very important for promotion," he adds. "It's all about challenging and exploring. I don't really think about the money I'll get, but sometimes I've received a commission because of a personal print, and that can really make it worthwhile." 15. Work hard to work less (eventually) Planned Outage was born when a couple of co-workers planned a trip to unplug from startup lifeFreelance designer Alan Wardle also runs the streetwear brand AnyForty. For Wardle, the rewards are creative, rather than financial: "I invested a lot to get it up and running, and put any profit back into new ranges. For the first two years I worked on it for six hours every night, and all weekend. But now I only need to spend an hour or so a day, unless a new range is about to drop." 16. Practice, practice, practice Just keep going!"If work has quietened down for a few weeks, I'll throw myself into something self-initiated," reveals Huddersfield-based freelancer Jeffrey Bowman. "For me, it's about keeping going. Sideline projects give me the chance to step back and try something new: use them to challenge yourself and your practice. It's a chance to be free, and give back to yourself and others. You don't want to become a machine that reproduces the same work, visual style and ideas." 17. Find a really good printer A decent printer will cost a bit, but it will be a good investment in the long term"Invest in a really good printer," suggests Israeli-born, New York-based illustrator Tomer Hanuka, who sells reproductions of his work online. "Prints should be as high quality as original art or silkscreens." Any seemingly daunting outlay should be compared to the cost of a limited-edition run with a professional printing firm, and Hanuka advocates spending $1,200 or more. "Yes, these are expensive machines, but the investment should pay for itself," he insists. 18. Don't use cheap packaging Invest in the right packaging for your projectHanuka warns against skimping on packaging when selling your work online. "Resending damaged prints can be costly," he points out. "Make sure your packing is super solid. I put the print in a plastic sleeve and tape that between two hard backing boards, which are in turn inserted into a sturdy cardboard envelope. Another route is to use a tube, if your prints are on a lighter paper that rolls naturally." 19. Step out of your comfort zone Try something different with your personal work"Customising products is definitely something I'd like to do more of," says Birmingham-based freelance illustrator Tahgasa Bertram, aka Sweaty Eskimo. "I find most of my commissioned work is for print and web, so I try to avoid this type of work when I do personal stuff," he continues. "Recently, I've started working on personal projects that keep me away from my Mac altogether: drawing on walls, skateboards and anything else that I can apply my style to." 20. Turn a sideline into a product Lauren Hom hand-draws signs for local restaurants in exchange for the food she writes outThrough his sub-brand Legacy of Defeat, Hydro74 also designs and sells custom typefaces. "It's a minor side business that was built to create a residual income that can support various endeavours, or assist me during dry months," he explains. "It's always relaxing to take a hobby and make it into a successful sideline, and the beauty with digital products is that there's nothing invested except time, so they tend to be pure profit that you can reinvest." Related articles: 6 tips for better side projects Turn your side project into a money-making business The importance of completing side projects View the full article

Typography trends – like graphic design trends, or colour trends – rarely appear out of nowhere. Instead, they evolve and grow as they move from the niche towards the mainstream. That's why, to forecast the big typography trends of 2018, we're first taking a look back at the biggest type movements of 2017. Elsewhere on the site, you’ll find articles covering the key typography rules and terms every designer should know, as well as typography tutorials to help you improve your type design skills, and our definitive collection of the best free fonts out there. Here, however, we're looking to the year ahead. We asked some of the top names in type to share their thoughts on the biggest typography trends of 2017 – as well as their predictions for what will be hot in 2018. Here's what they said... 01. 1970s-style serif fonts Chobani's new look brings warmth to fonts "One typographic trend that I predict will be popular in 2018 is the use of warm, 1970s-evoking serif typefaces," says Jeremiah Shoaf, a freelance designer and founder of Typewolf. "I think this is a reaction against the cold, sterile neo-grotesques like Helvetica that seem to be dominating the design landscape." Shoaf comments on the recent Chobani rebrand as a prime example. "Its new bespoke typeface has a retro charm that brings to mind ITC Clearface and Bookman, two typefaces that will forever be associated with the good vibes of the 70s," he adds. 02. Retro reactions to geometric type Could we be seeing more retro fonts like 2017's Formula 1 rebrand? "2016 was all about geometric sans typefaces," says art director Rick Banks. "This carried on to some extent in 2017 – as in the Moonpig, Sky Sports rebrand – but much less so. This year we have seen an increase in serifs, as with the Southbank Centre, Chobani, and Medium rebrands). "I think next year we'll see designers reacting more against geometric type . I think brands will want type with more character and standout value. It wouldn't surprise me if we see more 90s-inspired typography – following on from the new F1 logo." 03. Colour fonts Black is so last year "I think colour fonts (see FontMaker by FontSelf) will be a big hit in 2018. The user-friendly interface and the possibility of adding colour as another dimension to typography represents a huge opportunity for designers and brands to add identity to their designs," says typographer Alex Trochut. "The fact that not only Illustrator but also Photoshop will support colour fonts opens up a door to create photographic typography, which represents a whole new canvas to play with. I'm very excited to see what are the good results coming out of this new technology." 04. Custom fonts designed in-house Text editors like Atom are popular with coders Dalton Maag founder and type designer Bruno Maag agrees with Banks. "Geometric sans typefaces continue to dominate the typographic landscape, but we can see a trend toward more condensed designs with a grid-like structure," he comments. "It seems as if there is a resurgence of 70s inspired type, too." Maag also mentions a rise in the use of open source fonts in digital environments. This is thanks to a dramatic improvement in quality over the past few years, as well as the potentially considerable cost savings – and means designers can avoid navigating the complexities of licensing for digital usage on a number of different devices. "However, it does limit the role type can play as a brand tool," says Maag. He continues: "We can see in-house design teams increasingly championing custom font solutions to close the gap between brand expression and controlling technical and logistic aspects of font usage. A further trend in [custom] type is to involve scientific research on aspects of accessibility, with designers having to concern themselves with science." 05. No trends Anthony Burrill urges designers to forge their own route "I don’t think there are typographic trends any more; if there are, I find it hard to identify them," says designer and print maker Anthony Burrill. "Depending on who you follow on social media – type foundries, designers, lettering artists, graffiti artists – there are numerous trends that simultaneously coexist. Scroll through your Instagram feed and you’ll see historic type examples rubbing shoulders with the latest type animation techniques." He acknowledges that this can be overwhelming, but offers some solutions to help you out. "It's possible to navigate your way through this visual avalanche. Seek out work that you connect with. By gaining more in-depth knowledge, it’s possible to have a meaningful relationship with type design, rather than being dazzled with the latest techniques. "Seek out work that informs your own work and inspires you, and use it as a launch pad for your own creativity," he continues. "It's important to stay informed and have an opinion about work by other designers, but even more important to develop your individual response and approach to work." Related articles: 7 new typography tools The 8 biggest typography mistakes designers make The rules of responsive web typography View the full article

Thanks to Meltdown and Spectre, January has already been an extremely busy month of patching for Microsoft. View the full article

Microsoft is pausing the rollout of Windows Meltdown and Spectre patches until hosted anti-virus software vendors confirms no unsupported Windows kernel calls via the addition of a registry key on PCs. View the full article

There's an old Yorkshire saying: 'If tha ever does owt for nowt, do it for thi sen.' For those who don't speak fluent Tyke, it translates like this: 'If you ever do something for nothing, do it for yourself.' These are words that all creatives should have tattooed on their drawing arm. Nothing you do as a designer is free. When you do free work, the person who pays for the work is you. You pay with your time, your experience, the money you spent on training, the bills you pay to keep your office running, your software subscriptions, your hardware... It goes on and on. But, still, no matter how strong your design portfolio, there are clients out there who will try to get you to work for free. What they don't know is how easy they are to predict. They follow patterns, these cheapskate clients. Because of that, you can find ways to make any offer pay, whatever's on the table. Here, we outline six strategies for turning free work into paid work (because that's the only work worth having). 01. Payment poker Don't gamble on getting paid for your work Some clients – generally those who are unused to working with creatives – genuinely do not value what you do. Others may be simply trying to get the best price they can, without really knowing where the bottom of the market is. Both those clients will try to play 'payment poker' with you. In this case, they'll likely use one of three bluffing tactics – but don't worry, in each of these cases, your potential client has an empty hand. We'll look at each of these in turn now. 'The work will look good in your portfolio' We deal with portfolio work in tip 05, but the gist of it is this; if you're doing work for your portfolio you're always the best judge of what will and will not look good in there. Let that be your guide. 'There will be more work for you down the line' If this is true, why can't they pay you now? If the answer is that they want to see how you work together first, then there are strategies for dealing with that in steps 02, 03 and 04. In most cases, the harsh truth is that free work usually only leads to more free work. If you're able to deliver professional quality work to a client for free, then why would they ever want to pay you for it? Exactly. It's a vicious cycle – don't get caught in it. 'There's no budget' Finally, if they tell you that they simply don't have any money to pay you... well, that's their problem, not yours. 02. Present your ideas In the world of design, free pitching is almost as controversial as doing work for free. A good compromise is for sole traders and small agencies to offer a credentials pitch. If you're asked to take on a project that sets off alarms ('We have no budget' for example), offering a credentials pitch is a way to set out your stall. You can use it to: Establish your professionalism and track record Explore what they need from you Discuss what you would be able to do for them Outline your rates The last element is important, because you can use it as an opportunity to emphasise that you don't work for free and why that is the case. Your potential client has a choice to make. They can either find the budget to pay you for your work or continue trying to find someone who will do the job for nothing. Either way, you've lost nothing. 03. Go small If you're offered very little, offer very little in return. It's a sure-fire way to uncover how much budget there actually is for a job. For example, you can come back to a request for free work with an offer to help with early development – or do a deal to test colour schemes with their branding. Choose a part of the job close to the beginning and break down for them exactly what you'll do as part of that process. Then tell them how much it will cost at your normal rate. This enables you to restate your value and negates all those arguments about their being more work down the line once you've 'proved' yourself. Again, they may magically find the budget to pay you and you'll have gained a client on fair terms. If they pass, you've dodged a bullet. 04. Learn to say no The only way to get paid is to learn to say no to free work When you're starting out as a freelancer it's tempting to see every client who approaches you as potential work – but no one can afford to work for free for very long. It's important for you to have a clear sense of what your bottom line is when it comes to payment. Here's a good way to think about that: Calculate the least you can afford to work for as an hourly rate. This is your 'break even' point. Promise yourself that you won't go below it. Unless working for free offers you other benefits – which is rare – it will always be below your break even point. So, when someone asks you to work for free and you want to say no, say no. As you walk away, remember that you haven't lost anything by turning down the work, you've avoided the overhead costs that would have been involved, and you're now free to take on more paid work. In short, turning down free work actually makes you money. 05. Portfolio work One compelling argument often used to cajole newer designers into doing free work is that you can use it to build your portfolio: You can use it to learn on the job and get a foot in the door. There are problems with this point of view though. Firstly – and most contentiously – if you're learning significant skills on the job, then you're probably not ready to do the job. Some people will say it's good to learn the ropes working for real clients, even if it is for free. Remember though; all your formative work will live on even after you've grown beyond it. Or worse, you'll find yourself forever ploughing the same furrow, unable to break away from your freebie loving patrons. Secondly, you will rarely be offered the kind of free work that helps a designer build an impressive portfolio. It's more likely that you'll be asked to do grunt jobs. Ecommerce websites, logos for local businesses and promotional flyers. If you're an ambitious designer then your portfolio should be aspirational. It should be full of the work you dream of doing. And you should choose to do that work for yourself, in your own time. That way, when the kind of work you want to do comes along, you'll be ready to make it pay. 06. Taster work One way to create portfolio work you're happy with is to specifically target clients that you want to work with and to offer them a sample of what you do. Why is this different to accepting free work on a real project? Crucially, you're in control. You can communicate, loudly and clear, that this is a one off deal. You can allocate some of your own marketing budget to the enterprise and write off the tangible overheads against tax. You can do exactly the kind of work you want to be known for. At the end of the process you'll have a piece of portfolio work that you actually wanted for you portfolio. What if they say no? That hasn't stopped designers who re-skin popular websites or do over famous corporate logos. The kudos of attracting a big client (even a free one) is great, but a great piece of work for your portfolio is still a great piece of work. And, of course you could get lucky, impress them and win a big client. Read more: How to make money on Instagram as a creative 8 ways to make more money in 2018 Why designers need to talk about money View the full article

Put your hand up if you haven't updated your design portfolio website for months. Maybe years? When you're working flat-out on final-year projects, freelance commissions or a consuming day job, sprucing up your portfolio can quickly drop down the to-do list. But it doesn't have to. The best way to approach your portfolio is to treat it like a client commission If you're a student, you can't afford to put your portfolio off; you need to be ready to leverage crucial opportunities. And if you're an established designer, it's just as important to maintain a fresh online presence. We know you're busy, so we've put together a handy step-by-step guide for creating – or revamping – your portfolio site in 12 hours. Follow it over a day, a weekend or a series of evenings and turn a lacklustre digital portfolio into something with real wow factor. Hour 1: Write a plan So where do you start? The best way to approach your portfolio is to treat it like a client commission and spend the first hour writing a brief. What's the purpose of your portfolio – do you want to be hired for a permanent position? Freelance? Do you want to sell products or build your reputation? Is evidence of a strong style important, or versatility? Think about your intended audience: what skills do you need to promote to achieve your goals? To help focus your vision, it's a good idea to analyse your offering at this stage too. List your core skills and wider knowledge areas, and then condense them into one concise, compelling sentence. This will help direct what you do in the next 11 hours, and you can include it on your homepage or in your About section. Hour 2: Pick your platform Now think about your choice of platform. If you've already set up a portfolio site, it can be tempting to stick with the status quo, but consider a few things first. Is the layout visually pleasing or crowded and cluttered? Does the site work on different devices? Is it easy to edit and update? If your current online presence isn't working for you
and your visitors, then it's time to rethink. Fortunately for time-pressed creatives, there are plenty of platforms that enable you to build a portfolio in minutes, with no coding required. If you're a Creative Cloud subscriber, Adobe Portfolio is free, and it synchronises with your Behance profile automatically. Another popular option is Squarespace, which offers a mobile-optimised personal website option for £10/month or an unlimited business option for £15/month, both of which give you a free custom domain with an annual subscription. Carbonmade lets you showcase 10 projects
 for $6/month, 50 projects for $12/month or an unlimited number for $18/month. All three tiers offer a degree of customisation. Fabrik is a relative newcomer that gives you 50 projects for £6.25/month,
 or unlimited for £15/month. Hour 2.5: Customise your site Whether you're choosing an off-the-shelf option or taking a more custom approach, make sure your site's layout makes your work the main focus and navigation is intuitive. "The navigation should be really simple," says Benjamin Simon, art director and 3D artist at Trier-based studio FOREAL. People are busy and pushed for time, he explains, "so you need to get there quickly. Give people an overview straight away and invite them to go deeper if they want to." Someone landing on your site should be able to view examples of your work without too much scrolling or clicking so they can quickly and easily scan what's there and get a good feel for your style. There are stacks of ready-made templates available for the major online platforms, including plenty of freebies. "I've used a few different ways to showcase my work," says Kefalonia-based designer and letterer Corina Nika, aka Cocorrina. "The first was a small section on my blog, but with time that felt less professional. I discovered [invite- only portfolio service] Cargo through a fellow designer and felt it had enough of a professional vibe to it." Note that you're aiming for professionalism, so avoid pointlessly flashy design. The old adage about
taking away anything unnecessary applies here, otherwise you risk irritating potential clients. "I hate it when websites are too 'designed' or won't load instantly," advises Natasha Tomalin, art director of London-based Stylist magazine.
"I just want to see your work nicely and cleanly presented." "Keep your portfolio site clean, minimalist and user-friendly," agrees Michal Sycz, creative director at Warsaw-based studio Noeeko. While it can be tempting to fill your landing page with quirky biographical details, people might leave your site if they can't see visuals 'above the fold'. Sycz says that it's better to let your design and illustration work speak for itself: "Your projects should be the most prominent part of the website." "Consider flexibility as well as simplicity, so you can change the site in the future" Dirk Schuster, FOREAL This means using a layout that's suited to displaying visuals effectively. Don't pick something overly complex with lots of columns, sidebars, bells and whistles. In fact, a simple, single-column layout can be very effective and is more likely to work well on mobile. It's also essential to use a content management system so that you can make future updates easily. "You might not be thinking about that right now," explains Dirk Schuster, art director and illustrator at FOREAL. "But consider flexibility as well as simplicity, so you can change the site in the future." That way, you won't invest time now only to regret it later. Using a flexible system also means you needn't delay setting up your portfolio until you've finished upcoming projects that you're dying to include. Get the framework in place now and you can easily add to it down the line. For example, Corina Nika replaces older images with new ones every three to five months. "That way, I always have fresh work up, showing newer skills and aesthetics," she says. Hour 3-4: Curate your best work Curating your portfolio is one of the most time-consuming parts of the process, so be prepared to put a few hours into choosing which projects to include, and preparing the assets and accompanying text. First, remind yourself of the purpose of your portfolio. Then begin selecting projects that best serve your goals, making sure you're building a clear picture of your skill set, style (if relevant) and creative personality. Also make sure that you're showcasing the work you want to do more of. "Choose projects wisely," warns Nika. "[The projects you include in your portfolio] should be favourite ones that reflect your style and who you are as a creative. I used to include pretty much all of my work in my portfolio, but it started to feel really crowded and difficult to maintain." With a mish-mash of old and new projects,
styles and influences, Nika realised she wasn't clearly communicating what she wanted to say. "Always keep in mind that what your potential clients see in your portfolio is what they will expect," she adds. "So consider aesthetics and style according to the clients that you want to attract." Similarly, the designers at FOREAL – who only upload around 10 per cent of their work online – agree that it's a good idea to focus on the sorts of projects you'd like to do more of in the future. Don't let client names drive your choice if it means overlooking your best projects There's no point showing work for an impressive client if it's the kind of project you hate doing, so don't let client names drive your choice if it means overlooking your best projects because they aren't name-dropping fodder. A simple solution is to separate showcased work from your client list – FOREAL's client list, for example, is on a different page, leaving the studio free to choose the most visually impactful images for its project section. Diversity is important, so assemble a good cross- section of the work you've done without making things too crowded. Between 10 and 20 projects is plenty; fewer if you're a student. If you only show food and drink branding projects, or a certain illustration style without a variety of applications, you're leaving your potential to the viewer's imagination. "I like to see a variety of subject matter – people, faces, landscapes, food, buildings and so on," says Natasha Tomalin. "Show your skills off in every area, so we can see that you are versatile." You don't have to stick to creative that was signed off. If you did extra work, or had a solution you loved that was vetoed by a client, upload it – just make it clear that it's not the approved creative. As Corina Nika points out: "Mockups are the best way to make your work look realistic and polished." Another great way to show additional or new skills is to include side projects as well. Hours 5-6: Prepare your assets When you've finalised your projects, it's time to look at how you're going to present them. "We're really picky about what we put online," says Simon. "It's so important that the visuals are the most graphical ones, with the most power at the very first glance." Process images can add insight into what you did and how, but resist the temptation to include behind-the- scenes material that doesn't document anything significant or add to the story. A good method is to start with the finished images, then some close-ups that showcase your skill, followed by some initial concepts and early sketches. Make sure you resize all images for the web. If you fill your site with large files, it will slow down loading times and eat up mobile bandwidth. As Dirk Schuster points out, "nobody likes waiting ages for visuals to load." In fact, make your users wait too long (and we're talking seconds here) and they'll likely abandon your site altogether. Also, avoid bad housekeeping habits by holding onto the original hi-res versions of your files on your hard drive and giving the resized images sensible names. Descriptive filenames look professional if text appears while an image is loading and help with search engine indexing, so 'project0135.jpg' just won't cut it. Using an appropriate filename also ensures relevant details are imported into Pinterest if people pin your images. Hours 7-9: Share the story It's important to contextualise each project, but the good news about text is that you don't need to write much, says Benjamin Simon. "[On our own website] we've chosen to keep information minimal and focus on visuals," he says. For each project, explain the basics in a short paragraph or two. State the client, overall objective and key deliverables, such as a series of print posters to advertise a music festival, or a brand identity for a new clothing company. Include any constraints and the timeline. Also make your role clear: what did you contribute? Finally, include success metrics if you have them. It's harder to write succinctly than it is to blurt out everything, so this will take time, but the ability to explain your work clearly is a sought-after skill and too much text becomes clutter. A good rule of thumb is to ensure every sentence conveys at least one key fact about the project. Along with the initial images, the description should hook viewers and make them want to scroll down. And whatever you do, proofread the text once you've written it. Hour 10: Order your work to create impact Once you've chosen your projects, think about how you're going to order them on your site. Aim for a big impact. "You want to create a 'wow' effect in the first few seconds and then try to keep up the interest," says Dirk Schuster. People won't spend long looking at your website, he notes. If you want to make an impact, "that happens within the first 10 seconds." If you have a landing page or the option to display some images at larger sizes, pick between one and five projects that you want to prioritise; if not, put these projects first so that they're the most visible. It's fine to arrange things chronologically, but not essential If you're having trouble prioritising your work, take a step back and select the images you'd want to show someone who is only going to look at a few examples of your work; often this is exactly what happens. Consider pacing and rhythm. It's fine to arrange things chronologically, but not essential, and the organisation and order may change on different screen sizes in any case. Also remember that people can only view so much on a screen at once. It's not just about time and convenience – if your folio looks like the digital equivalent of a messy corkboard, art directors may draw negative conclusions about you. "There certainly is such a thing as too much to say," says Tomalin. "I don't have time to sift through thousands of pages of work. It also shows me you can't self-edit, and that's a big bugbear of mine." Hours 11-12: Set your portfolio free into the world Now make sure that your contact information is up-to-date and easy to find, and don't neglect your About page. If you're pressed for time, use the brief you wrote at the start of the process (you can expand on it later), and add a client list and links to social media channels. Consider your own branding, too. You can make subtle use of your logo and headers without overcrowding the layout or distracting from the visuals. Ensure that every clickable link on your site works correctly. Then check how everything looks on different desktops and mobile devices. "A good portfolio website should look nice on all devices," emphasises Michal Sycz. Case studies give visitors a deeper view into your process, so think about adding some when you have more time. For now, though, focus on keeping your site updated with recent work. "One of my irritations is how some agencies present the same work every year," says Stephen Jenkins, art director for special projects at the Guardian, who's also worked for Wallpaper* and British vogue. Of course, no portfolio is ever finished, but now you've spruced yours up, you're back in the game. Illustrations: Michael Driver This article first appeared in Computer Arts magazine issue 251. Subscribe now. Read more: 5 quick and easy ways to fix your portfolio How to make social media work for you 30 graphic designers to follow on Behance View the full article

Ant Ward will be one of our artists answering your specific questions at Vertex. What's the problem? We have all been there. You’ve spent days painstakingly painting the weights on your character, ensuring the limbs bend and twist correctly and the face can emote without any strange bulges or pinches. You finally finish and the client requests a change to the rig. You are now faced with a possible reskin to a modified skeleton. Not a problem, right? You can simply reference the old rig and model into the same scene as the new one and use the Copy Skin Weights tool to transfer the weights across. The problem is that some of the joints are too close together, so copying the weights doesn’t work completely, especially around areas like the mouth and eyes. How do you fix it? So what do you do now? You don’t have time to repaint the weights. This is a problem faced by technical artists every day and it’s something that we have come to expect. While in production, rigs, skeletons and models change all the time, so it pays to be able to react to these changes quickly and efficiently. There’s the option of exporting the weight maps using the Export Skin Weight Map tool found under the Skin menu. This has existed in Maya for as long as we can remember. The problem is this tool generates a new image file per influence which can, over time, clog up your hard drive. Plus, being image-based it can often lead to inaccuracies when importing. What other options do you have besides turning to third-party plugins? Hidden away, right at the bottom of the Deform menu is the Export Deformer Weights tool, labelled Export Weights and Import Weights. What makes this fundamentally different is that it will export the weights as an XML file, keeping your system cleaner and storing the weights as a numerical list. As you can imagine, this offers much more precise results. What you should remember is a skinCluster node, which stores the weight information on a model and is classed as a deformer, so the Export Deformer Weights tool will still work and is a much better way to preserve all your hard work. More from Ant Ward at Vertex Ant Ward will be at Vertex answering your questions, as part of our 'Ask an Artist' section. These sessions are a fantastic opportunity to get one to one with a veteran artist, who can help you overcome a road block in your work, or to talk through a problem area. Ant is an artist with huge experience in many areas of CG. He has been a regular on the pages of 3D World for many years and has written numerous tutorials, as well as being a part of our expert Q and Q team. To book a ticket for Vertex 2018 head over to the Vertex site, where you will find information on all the day's activities, from keynote talks to the panel discussion and recruitment fair. Related articles: The ethics of digital humans Scott Ross at Vertex Why Vertex is a must for 3D artitists View the full article

Before analysing the big colour trends of 2018, first we’ll consider the last year. Green had its year in 2017. Not only did Pantone stamp its seal on Greenery for Colour of the Year, but a variation of the hue also won the people’s vote in GF Smith’s World’s Favourite Colour campaign. How to master colour theory2017 also saw the realisation of the impact of our impending urban future come to the fore; the UN affirmed that more than 50 per cent of us live in cities, and owing to our increased urbanisation, pollution levels became a key global concern. Perhaps then it is no wonder that green – the colour most synonymous with nature and the great outdoors – saw such appeal. Our environments, both work and play, have become awash with greenery, from the cultivation of house plants, window boxes and mini-ecosystems, to allotments, pop-up green oases and even vast vertical gardens. The biophilia hypothesis Designers and architects are increasingly buying into the biophilia hypothesis – which states that as humans, we have an inherent need to connect with greenery and the natural world – and are ‘designing-in’ nature to new spaces more and more. Boutique houseplant stores and city conservatories have gained high design status, while accounts from the likes of plant-loving photographers Haarkon attract hundreds of thousands of followers on Instagram. The Haarkon Instagram account is bursting with plant photography While the grassy shade of Pantone’s Greenery may not have filtered into commercial design on a mass-market level, related green tones and shades have become firmly established across specialisms. Khaki has affirmed itself a staple shade akin to navy and black, prolific in fashion, while more exotic tones of jade and forest green are combined with rose and warm metals for a luxury aesthetic. Pantone Colour of the Year with Airbnb GF Smith’s World’s Favourite Colour campaign invited people to engage with an interactive website in order to finely tune and select their personal favourite colour from a seemingly infinite spectrum. The colours submitted were analysed to pinpoint ‘the world’s favourite’ and ultimately saw Annie Marrs’ teal-esque green initiated into the paper manufacturer’s Colourplan range. Luxurious greens Last year, we predicted the onset of an Engineered Nature palette, in which organic shades work in synergy with scientifically manipulated synthetic greens. As we enter 2018, we are seeing shades of green in design expand beyond the expected. What began as the pursuit for a greater connection with nature – with organic greens infused into spaces and products – has evolved into more luxurious uses of green, engineered nature and the emergence of Art Deco and tropical luxe-inspired palettes. The Broadview Hotel by Blok Over the next few pages, we provide you with the key colour trends for 2018, with the insights driving these palettes. At FranklinTill we don’t believe in reporting flash-in-the-pan seasonal trends. Trends don’t simply disappear, but movements gather momentum and colour palettes evolve, manifesting in different ways as they move from the periphery towards the mainstream. Neither do we believe in mimicking great design in an attempt to be ‘on trend’. We aim to draw attention to the people behind emerging design movements and celebrate their creativity. So read on to discover three such movements, and the palettes that reflect them... Next page: 3 huge colour trends to know for 2018 01. Interactive The way we interact with colour is changing. We live in a digital reality in which hyperreal and digital-real aesthetics are so ubiquitous that we often can’t tell the difference between synthetically generated and real imagery. Realer-than-real effects, once the dominion of Hollywood editing suites, have been democratised through the advancements of CAD technologies so that creatives in wider areas can exploit the possibilities of boundless digital creation, often to a highly experimental degree. These designers are creating New Age aesthetics. This look and feel suggests boundless movement and is being increasingly adopted by design in the physical world, as product packaging and communication lean towards this idea of an alternative real aesthetic. One of the new wave of artists and designers exploring the digital aesthetic is Lucy Hardcastle, whose work regularly interrogates the relationship between digital and real-world design. Glow by Lucy Hardcastle Glow, a collection of abstract, rendered images and objects, uses high-gloss and reflective surfaces, with textures of silk and velvet, to ground the work. Hardcastle describes her palette as “emotive, and atmospheric”, using “millennial” pastels contrasted with strong colour. We are so used to colour being dynamic, fluid and interactive in our screen-based experiences that we are now demanding the same qualities from physical tangible colour. Optical effects A host of product and spatial designers are reprieving the aesthetics of the light and space movement of the ’60s and creating optical effects through reflection, refraction and light dispersion in order to transform environments. Artists are experimenting with various materials and colour compositions to subvert perceptions of surface and space through use of clever, sensitive colour and light applications. A new generation of designers is picking up the mantle of established light artists, such as Larry Bell and DeWain Valentine, to reinterpret the experimental art movement in tangible forms. Echoing the principles of the light and space movement, Sabine Marcelis examines how far she can push the relationship between light and materiality. The concept for the interior design of Salle Privee’s House no. 8 in Milan Italy, by Sabine Marcelis, revolves around extruding shapes from the single existing central mirrored wall The Rotterdam-based designer uses light as a tool to transform. Mutating the presumed aesthetic characteristics of materials such as glass, mirror and metal, Marcelis’ pieces disrupt paths of light through opaque matter and form tinted reflections. The Curved Twist screen by Kia Utzon-Frank, in collaboration with Fay McCaul, incorporates 21,500 dichroic rods that have been knitted into the screen in order to create a colour-changing effect. The perceived colour of the screen is unpredictable and totally dependent on the quality of light and the angle of the viewer. The idea that colour should move is influencing graphic design and visual communication, by way of iridescence and special treatments. Designers are making smart use of special finishes and foil to bring ethereal movement to printed work. Holographic and iridescent special foils mimic in print the effects achieved by product designers using glass reflective surfaces as well as the fluid gloss quality of hyperreal digital colour. An otherworldly palette synthesises the ephemeral quality of coloured light and is combined with hyperreal pastels. Next page: More big colour trends for 2018 02. Primitive Last year, we presented a colour story titled Material Reveal. This was a celebration of the organic beauty of unadulterated natural materials and was driven by a backlash against industrial, mass produced design in a homogenised minimalist aesthetic. This shift towards crafted material colour is showing no signs of disappearing, but the muddy earthen brown hues have evolved into saturated terracotta and burnt sienna shades. Designers are reinitiating intimate connections to tactile materials, products and spaces, embracing a creative regression. They are devolving fabrication techniques in order to reconnect with matter and craftsmanship. Petra Lilja for Swedish Ninja The imprints of techniques and processes are embedded in the aesthetic outcomes of new crafted products as designers employ slow, laborious methods and allow material origins to dictate final outcomes. Surfaces are rough-hewn and natural, appealing to a desire for tactile reconnection. Celebrating terracotta The imperfect finishes bear testament to the considered creation of each item and the respect of new craftspeople for traditional techniques. With a focus on materiality, surfaces display respectful manipulations that retain natural aesthetic qualities in honest material colours. Rich earth tones, clay browns and nude have a grounding effect on the user, evoking a reassuring connection to organic matter. Terracotta is becoming a key material of the moment. The functional unpretentious earthenware is being celebrated for its natural orange hue, in marked contrast to more purist ceramic materials. Primitive resources suggest longevity and rough-hewn, hand-worked surfaces are respected for their honest imperfections. In a true act of colour activism, sculptor Carl Emil Jacobsen created the Powder Variations series. Dissatisfied with the mass produced standardised pigments of stoneware glaze, Jacobsen looked to his environment to create various native pigments. Powder Variations, by Carl Emil Jacobsen. Photography by Collecting fieldstones, tiles and bricks from his local landscape in Denmark, he crushed and ground the materials to create bespoke pigments with a truly local narrative. These vibrant earthen shades are even finding a place in the world of luxury fashion. The Bureau Betak design catwalk setting for Ermenegildo Zegna’s spring/summer 2018 show saw a blanket of striking burnt orange sand coat the ground, punctuated by reflective geometric plinths. In graphic design, illustration and packaging fibrous papers allow the material to do the talking. They add texture to colour in printed material. Paper derived from unorthodox origins, waste food, such as coffee grounds or spent hops, for example, suggest and celebrate sustainable alternatives through the use of inherent natural aesthetics. Next page: More big colour trends for 2018 03. Playful As an antidote to everyday mundane stresses and pressures, we are finding release in regression, replacing highbrow pursuits with honest and innocent play and reverting to childlike experimentation and inquiry. Our increasingly urban environments are witnessing a transformation as shared city spaces are reinvented as convivial play spaces both literally and metaphorically. The city is no longer a drab grey industrial landscape of concrete, metal and motors, redolent of utility and business. Instead it is a vibrant, energetic, constantly evolving entity – a sensory landscape that is inspiring a refreshed playful approach across design categories from visual communication to fashion and interiors. Designers are rediscovering the creative and intellectual value of play, remembering that the act of play is itself a learning experience and route to creation. We are seeing a reappreciation for playfulness and happy accidents as designers embrace naive experimentation in their practice. Bold and defiant designs of product, space, visual communication and fashion are injected with a sense of humour. Return of the Memphis Group aesthetic The Memphis Group’s aesthetic is experiencing a renaissance, reinterpreted in alternative scales and applications. Monochrome patterns are juxtaposed with block brights in geometric and irregular configurations. Stereotypical spaces and product designs are adopting saturated colour palettes and abstract forms that challenge us to invent and imagine, to draw up our own narratives and lose ourselves in simple intuitive interaction. Described as a ‘temple of wonder’, Camille Walala’s Now Gallery installation is a labyrinth of colour and pattern, encouraging visitors to “be more aware of their bodies, engage their minds and give themselves over to play”. Walala X Play by Camille Walala for the Now Gallery In honour of Centre Pompidou’s 40th anniversary, surrealist designer studio GGSV has created a fantastical interactive playground. The Paris-based duo took inspiration from the likes of René Magritte, Ettore Sottsass and Gaetano Pesce to design Galerie Party, a garden of distorted forms at exaggerated scales, with prints and colours that bombard the senses. Galerie Party by Studio GGSV The multitude of playscape elements invites assembly and reconfiguration, suggesting multiple composition possibilities and highlighting the role of play in self-expression. The pieces in avant-garde designer Henrik Vibskov’s spring/summer 2018 collection are adorned with cartoonish motifs. Knit jacquards depict ambiguous caricatured creatures and facial features while a neutral peach palette is punctuated by flashes of bright primaries. Henrik Vibskov S/S 2018. Photography by Victor Jones In graphic design, illustration and packaging, clashing brights are applied in stripes, spots and abstract shapes that jigsaw across surfaces. Plasticised finishes and spot gloss varnishes are applied to flat graphics and figurative forms take a surrealist lilt. Related articles: How to master colour theory 21 outstanding uses of colour in branding The designer’s guide to using colour in branding View the full article

The last 12 months have been host to a wealth of new hardware launches and a veritable parade of impressive tech advances. Happily, plenty of it has been designed with creative professionals in mind, which means we're moving into 2018 with the best kit we've ever had – everything from unique takes on traditional desktop and notebook computing, to innovative new input devices fine-tuned for digital artists. Whether you're a budding graphic designer working from home or a veteran visual effects wizard, there's sure to be something that will pique your interest in our standout technology picks from the last year. Keep reading to find out what impressed us the most in 2017. 01. Elgato Thunderbolt 3 dock In their desire to be ever slimmer, several pro-level laptops have shed several ports in recent years, but happily third parties like Elgato exist to fill the void. Its latest Thunderbolt 3 dock allows you to connect everything to your computer through a single cable, and even charge your USB-C devices through its 15W ports. Not only does this dock provide Gigabit Ethernet and USB 3.0 connectivity, it's also capable of driving one 5K monitor or two 4K displays simultaneously, making it the perfect hub for both Windows and Mac-based creative workstations. 02. iMac Pro In response to criticism that it was failing to cater to creative professionals, Apple launched perhaps the fastest Mac ever in December with the slick-looking space grey iMac Pro. The iMac Pro can be configured with a mammoth 18-core Intel Xeon processor. To put that power in perspective, consider that a 10-core iMac Pro is almost twice as fast as a high-end 5K iMac and up to 45 percent faster than a 'trash can' 2013 Mac Pro. Hidden behind that beautiful 5K display is up to 4TB of SSD storage, up to 128GB of ECC RAM, and 16GB AMD Radeon Pro Vega 64 graphics. With four Thunderbolt 3 ports, the iMac Pro can power two external 5K displays or four 4K displays at 60Hz simultaneously. There's also a 10 Gigabit Ethernet port, an SD card slot, four USB-A 3.0 ports, and a 3.5mm headphone jack lined up on the rear. 03. Logitech CRAFT Wireless keyboard Taking cues from Microsoft's Surface Studio, Logitech's advanced wireless CRAFT keyboard incorporates a creative input dial into its layout for controlling configurable, app-specific functions. The Crown, as it's called, is touch sensitive, so you can tap or turn it to adjust various settings depending on the application you're using. With custom profiles for Photoshop CC, Illustrator, Premiere Pro, and InDesign, it's ready to go out of the box. Get Adobe Creative CloudThe CRAFT can pair with up to three devices over Bluetooth, and also features backlighting that detects hand movement and automatically adjusts illumination based on lighting conditions. 04. Dell Precision 5520 Typical mobile workstations focus on offering powerful internal components capable of running demanding creative applications, but that all too often leads to an inelegant exterior. Not so with Dell's Precision 5520, which manages to pack the power of a workstation-class machine into a sleek space-age chassis with a luxurious feel. Apart from its solid-looking Full HD 15.6-inch display, the 5520 is powered by an Intel Xeon processor and includes two USB 3.0 ports, a single USB-C port with Thunderbolt 3, an SD card reader, and an HDMI connection around the side. 05. iPad Pro 10.5 inch Say hello to the best iPad yet. While this tablet is slightly larger than the 9.7-inch iPad Pro it replaces, the size and weight difference is negligible. Add into the equation a 20 percent larger display – made possible by shrinking the tablet's bezels – and you begin to appreciate its refined aesthetics. Of course, when it comes to mobile processing-power, Apple isn't one to skimp, and the 10.5-inch iPad Pro is powered by Apple's fast A10X Fusion chip. Finally, with iOS 11 running, its latest professional tablet also has multitasking props to boot. 06. Wacom Intuos Pro Wacom refreshed its Intuos tablet line in 2017 with an updated version of the Intuos Pro, available in two highly portable medium and large sizes. Both tablet sizes feature eight customisable ExpressKeys and offer over 8,000 levels of pressure, 5,080 lines of resolution, 60 levels of pen tilt, 200 points per second reporting, USB and Bluetooth connectivity, and a multi-function touch ring. Wacom has also reworked the pen to make it more comfortable to use. It now sports a slightly less tapered design and side buttons that sit flush with the body. 07. LG UltraFine 5K monitor Apple's Cinema Display didn't get a look in last year and instead Apple surprised users by partnering with LG to come up with this UltraFine 5K monitor. While the first units unfortunately had a glitch, LG has since fixed the issue, allowing this display to sneak into our 2017 recommended list. USB-C Thunderbolt 3 provides performance connectivity, while the display outshines even Apple's Retina MacBook screens, thanks to its native 5,120 x 2,880 resolution (don't worry – it downscales just fine). Fonts and icons look pristine on its exceedingly wide aspect, making this UltraFine display a multitasker's dream. 08. 15-inch MacBook Pro with Touch Bar As well as the high price, Apple's 2017 refresh of its flagship notebook retained the same remarkably slim chassis and controversial Touch Bar, but brought in much-anticipated seventh-generation Kaby Lake processors and improved graphics under the hood. The 2880 x 1800 resolution Retina display looks as impressive as we've come to expect from Apple, which also decided to bump the speed of the onboard memory to 2,133MHz, up from 1,866MHz last year (although it still tops out at 16GB RAM). Add to that a new Radeon Pro 560 GPU with 4GB of GDDR5 memory and integrated Intel HD Graphics 630, and creative pros should be good to go. 09. Wacom Bamboo Ink Early in 2017, Wacom and Microsoft put their heads together and came up with the Bamboo Ink, a smart stylus for Windows Ink Workspace that lets idea-makers capture notes, sketch ideas or mark documents across most Windows 10 platforms. Designed to provide a customised, natural writing and sketching experience, the Bamboo Ink comes with three nibs – soft, medium and firm – allowing sketchers and scribblers to switch up the feel. The pen can also be used to navigate windows in Edge browser, write in text boxes, and plenty more besides. 10. Microsoft Surface Pro The fifth iteration of Microsoft's flagship laptop-slash-tablet is evolution rather than revolution, with a more rounded chassis and upgraded internals that run more silently than the previous model. As before, the 12.3-inch 2,736 x 1,824 touchscreen looks stunning, but otherwise, the tablet is largely similar to the Surface Pro 4 – although the snap-on keyboard does have a wider angle of tilt, thanks to the redesigned hinge. An updated stylus with quadruple the pressure sensitivity of the last pen is also available, just be aware it's $100 extra. View the full article

When developing simple web projects that involve user interaction, how best to manage changes of state in CSS becomes food for thought. When the user expands an accordion or toggles a menu, how should the CSS style changes be applied? One popular solution involves stateful classes, a naming convention which uses class names such as is-active or is-expanded as style hooks. 12 common JavaScript questions answeredThese stateful classes would typically be managed in JavaScript. Download the mock Android App and open the website-template directory in your text editor and you can see this for yourself in dev/js/main.js. One thing you may notice here is that there's lots of duplicate code snippets all triggering very similar class toggles. Presumably, if this project were to grow in size, so would the amount of duplicates. A much more efficient approach would be instead to write a single JavaScript function, which performs the same task and can be reused over and over again – but toggling different stateful classes on different elements. In this tutorial, we'll explore how to do just that. To get started, in your console, cd into 'website-template' and run npm install to install the project's node dependencies. We'll be working in the dev directory from here on out. 01. Using HTML5 data attributes The 'heres-one-i-made-earlier' directory contains the finished tutorial In index.html, find the .js-description element on line 103 and attach the below HTML5 data attributes. We'll be using this pattern to store information, so when jsdescription is clicked, our reusable function will know the class we wish to toggle and the elements it should be toggled on. 02. Create data-class.js Comments on the code in /js/data-class.js will take you through the finished function In the js directory, create a new file called data-class.js. This is where we'll build our reusable function. Within, write an IIFE (Immediately-invoked function expression) to encapsulate our code and then import the closestParent helper, which we will be using later on in the tutorial. 03. Grab elements and loop through Below the helper import, we'll need to create a NodeList of all elements with dataclass attributes, as this is the only attribute that won't be optional. Next, we'll then loop through them with a classic FOR loop so we can access each individual element. 04. Add click event listener Within the FOR loop, add an event listener to watch for click events, so we know when the user has clicked the element we wish to trigger the class toggles (aka the trigger element). Within it, call the processChange() function and pass a reference to the clicked element, which within the scope of the function is accessible via the this keyword. 05. Add keyboard event listener Just below the click event listener, add another one to watch for the press of the enter key and then run the same processChange() function. We're adding support for keyboard events to improve accessibility by considering users who can't use pointing devices such as a mouse. 06. Add mousedown event listener Double-clicking an element often highlights all the text within it. If we're adding logic to the trigger element when clicked this functionality is something we'd want to prevent. To do this, add a mousedown event listener to call the events preventDefault() method and cancel default behaviour. 07. Create processChange() function Just after the closestParent import, create a function called processChange() which accepts an element. This is the same function referenced in previous steps, and will hold all our logic for processing class toggles on the target element. Within the function, grab the contents of the elements data-class attribute and split into an array. This is to allow for multiple comma-separated classes within the single data attribute. 08. data-class-scope attribute Next, within the function, check for the presence of a data-class-scope attribute, if found, split into an array as before. data-class-scope is an optional attribute, which allows you to limit where the class toggle will occur. For instance, if dataclass-scope were set to js-my-element, only target elements that are children of this would be affected by a click of the trigger element. 09. data-class-element attribute The data-class-element attribute is another optional attribute. It specifies the element that the class toggle should affect. In the snippet below, we're checking for its presence and, if found, convert its contents to an array as before. Though, if it isn't found, we'll set both the target element and the scope to the trigger element, which means when clicked, it will trigger the class change on itself. 10. Setup class toggle loop Because both data-class and data-class-element accept multiple comma separated values, we need to declare the dataLength variable and assign it the length of the biggest attribute between the two. This is to make sure we're looping enough times to make sure we don't miss a target element. 11. Reduce repetition in attribute values It's possible for data attributes to have duplicate values. For example while <a data-class="is-hidden, is-hidden" data-class-element="js-elem, js-elem2"> is a valid use of the function, it'd be much better to only have to specify is-hidden once. To do this, we'll add logic in the dataLength FOR loop that if a data-class or data-class-element entry is missing, use the last valid one. This means <a dataclass="is-hidden" data-class-element="js-elem, js-elem2"> would work as well. 12. Reduce repetition Still within the FOR loop, the same again, but with the data-class-scope attribute. If we don't have a scope, use the last valid one. This allows one scope to effect many class toggles. 13. Apply scope: Part 1 The last thing in the FOR loop we have to do before we have everything we need to trigger the class toggle is make sure that if a scope is defined, only elements within it are being targeted. We'll start by creating a conditional statement that checks for scope data, and if none is found just use global document scope. 14. Apply scope: Part 2 Within the empty if statement from the previous step, add the below snippet. This finds the element defined in data-class-scope (elemParent) and then creates an array of all child elements matching data-class-element (elemRef). If the scope and target elements are the same, its reference is also added to the list of elements to modify. 15. Toggle the classes At last, at the bottom of the FOR loop, let's use the data we've built up and toggle all the correct classes on all the correct elements. To do this, we need a new FOR loop to go through the elemRef'nodeList/array, access each elements classList API and then use the toggle() method to add or remove the value of elemClass. 16. Include the function Now the function is complete we need to include it in main.js. To do this, copy the snippet below and add it to the top of the file but within the IIFE function. We also don't need most of the code in main.js, so delete everything up until the STOP BOX ART CHECKBOX EVENT BUBBLE snippet. 17. Add to favourite icons Now to use the function. In index.html, find all instances of the favourite icon with a js-star class. Add the attribute below and when clicked it should add is-active to itself, as in the absence of data-class-element, the trigger element uses itself as the target element. 18. Add to game links Next, we need to link up the game box arts on the home slide so when clicked, is-active is added to the correct video game slide, whilst also removed from the current home slide. Below are the attributes which you should add to the js-test-game-1 img. The others follow the same pattern, just replace the test-game-1 with the new game title. 19. Add to box art toggles On each game slide is a switch which toggles the front and back of the box art. To make these work, add the snippet to each instance of js-boxart-toggle. When clicked a number of things happen: is-flipped is toggled on js-boxart scoped to the parent js-slide, whilst is-checked is toggled on the trigger element. 20. Add to back arrows Finally, we need to add the attributes below to all instances of js-canceldescription and js-cancel-game so when clicked you are taken back to the home slide. 21. Build the project On build, Browserify will follow the paths passed to require() and intelligently concatenate everything into a single JS file In terminal, run the command below to build the project. This will create a compiled version of the project in a new dist directory. This command uses npm scripts – a simple, native npm alternative to fully-functional build tools, such as Grunt or Gulp. 22. Serve the project. Finally, in terminal, run the command below to create a local server to serve the dist folder. Take note of the port number returned in the terminal. In the browser, navigate to http://localhost:YOUR-PORT-NUMBER to view the finished project. 23. Test the project Now make sure it all works Now you've finished the project, all class logic is now being handled by our reusable function. If this were a live project, and more page or components were added as time went on, the ease of adding new class logic for these would be greatly reduced as we no longer have to write bespoke functionality for each instance. This article was originally published in issue 267 of Web Designer, the creative web design magazine – offering expert tutorials, cutting-edge trends and free resources. Subscribe to Web Designer here. Related articles: CSS Grid Layout secrets revealed 21 top examples of JavaScript A guide to writing better CSS View the full article

Coca-Cola has unveiled a new bespoke typeface for the first time in its corporate history. The geometric design is built for both physical and digital platforms, and contains a nod to Coca-Cola's design heritage - namely its famous cursive font logo. Revealed on 5 January by Coca-Cola's vice president of global design, James Sommerville, the new font is known as TCCC Unity, which takes its initials from The Coca-Cola Company. Eagle-eyed font fans noticed that Coca-Cola registered TCCC Unity as a trademark in July 2017. The bespoke font is the latest in a wave of big companies tailoring their own typography, with Coca-Cola following the likes of IBM and YouTube. Over on his Instagram account, Sommerville said TCCC Unity has a: "Geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x height ensures it works in physical and digital environments." TCCC Unity echoes elements of the cursive Coca-Cola logo TCCC Unity was designed by the renowned and innovative typographic design agency Brody Associates, the digital type specialists behind the latest Channel 4 rebrand. Speaking at the Museum of Design Atlanta, Sommerville added that TCCC Unity "encapsulates elements from Coca-Cola’s past and its American Modernist heritage." Meanwhile on his Instagram page, Sommerville shared different versions of the new font, including bold weights and italicised alternatives. The new font is tailored towards print and web Accompanying the launch of TCCC Unity is a new app which explains the ethos behind the bespoke typeface. Available on the App Store for iOS devices, the free TCCC Unity app is a place where users can hear from the font's creators about how they designed the typeface. The TCCC Unity app promises to be a treasure trove of typographic design content thanks to its selection of archival material and interviews with the team at Brody Associates, as well as a look at all the styles, weights and specimens included in the new font. Related articles: The 5 biggest typography trends of 2017 A designer's guide to typography and fonts 50 top typography tutorials View the full article

It’s 28 years since Photoshop was released into the world. In that time, Adobe has built the software into the ultimate image manipulation tool, used daily by professionals and hobbyist creatives alike – many of whom could count Photoshop keyboard shortcuts as their second language. The latest update, Photoshop CC 2018 (version 19), dropped in October 2017. It brings with it a host of new features, and although these might not be as initially astounding as those from previous versions, they make a huge difference in efficiency, helping creatives adapt to a ‘must have it now’ work environment. Buy Photoshop CC 2018 or sign up to Adobe Creative Cloud nowSo what’s new in Photoshop CC 2018? Let’s take a look at the most interesting new features… Support for OpenType variable fonts Photoshop now supports variable fonts – an OpenType font format supporting custom attributes such as weight, width, slant, optical size and so on. With this feature, you can quickly and easily customise styles by using inbuilt sliders to move between the different weights and thickness of a type family. This allows for a more seamless workflow and adds an extra dimension to Photoshop. It also means that students, or creatives who can’t afford a subscription plan that includes InDesign, can have more flexible type controls at their fingertips. As a designer who works a lot with type and layout, it’s uplifting to see Adobe trying to make the workspaces of its applications more type efficient. The software isn't best known for being synonymous with a typography workflow, and in recent years Photoshop has dropped far behind Illustrator and InDesign in its typesetting capabilities. For me, the best thing about this latest feature is that the typefaces aren’t warped or transformed when utilising Variable Font. As principal manager of Creative Cloud Evangelism, Rufus Deuchler, stated at the latest Adobe Creative Meet up in London, Adobe has worked with type foundries and designers to make sure that all the typefaces maintain their correct structure when utilising the variable font options, so you don’t need to worry about something looking out of place. It’s worth pointing out, however, that the feature currently isn’t the most intuitive to use. To activate the variable option, you need to select some text and type ‘variable’ into the font drop-down menu in the Options bar. You can then adjust the slider controls in your Properties panel. While this won’t hold the more learned Photoshop user back, a beginner might struggle. I would love to see Adobe update the feature to automatically bring up the controls whenever type is inputted – if only to cut out a couple of workflow steps. New Brush control features Much to the delight of illustrators and art workers alike, Adobe has also overhauled its brush-related features and developed a whole host of goodies for you to get your hands on. The most stand out for me is the new stroke smoothing feature. This performs ‘intelligent smoothing’ on your brush strokes as you draw and work in three modes: 01. Pulled String Mode Paints only when the string is taut. Cursor movements within the smoothing radius leave no mark. 02. Stroke Catch Up Allows the paint to continue catching up with your cursor while you've paused the stroke. Disabling this mode stops paint application as soon as the cursor movement stops. 03. Catch-Up on Stroke End Completes the stroke from the last paint position to the point where you released the mouse/stylus control. These all give you greater control over the marks you make. I’ve found that my use of Undo has greatly depleted since utilising the Pulled String Mode, because I can accurately see the direction my brush is moving in. Better brush organisation Another great enhancement with the latest Photoshop update, although not entirely new, is the further streamlined brush management system Adobe has implemented. You can now organise brush presets into folders and nested folders, while also managing brush tool presets directly from the Brushes panel. If you’re like me, and have a mountain of custom and purchased brush libraries, this will save you a lot of time. You can also save any customised Brush tool presets into an actual brush preset, while keeping all of its attributes – such as opacity, blending mode and so on. This might not be as immediately useful to beginners, but any professional creative who uses a multitude of brushes within their work will instantly notice a difference to their workflow. Ability to edit 360-degree content You’re now able to take panoramic photographs, edit them directly within Photoshop using its bespoke 3D workspace, and export them. Not only does this mean you can manipulate, change, add to or touch up the environments you shoot, it also potentially opens up your workflow to other mediums, such as motion and interactive design. This feature shows that Adobe recognises the systemic shift the world is taking towards immersive technologies – and looks like a clear sign of more features to come. Enhanced tool tips This isn’t the most in-depth feature to discuss. But it deserves an honourable mention simply because, for a beginner to the world of Adobe, it makes navigating and learning Photoshop all the easier. Other key features in Photoshop CC 2018 Curvature Pen tool Access to Lightroom photos Customised path options Copy and paste layers Exclusive brushes from Kyle T. Webster Properties panel improvements Select and Mask improvements Learn panel Technology Preview features Support for Microsoft Surface Dial Preserve Details 2.0 Upscale Paint Symmetry Quick selections with Colour and Luminance Range Masking Read more here System requirements macOS Multicore Intel processor with 64-bit support macOS version 10.13 (High Sierra), macOS version 10.12 (Sierra), or Mac OS X version 10.11 (El Capitan)2 GB or more of RAM (8 GB recommended) 4 GB or more of available hard-disk space for installation; additional free space required during installation 1024 x 768 display (1280x800 recommended) with 16-bit color and 512 MB or more of dedicated VRAM; 2 GB is recommended* OpenGL 2.0-capable system Windows Intel® Core 2 or AMD Athlon® 64 processor; 2 GHz or faster processor Microsoft Windows 7 with Service Pack 1, Windows 8.1, or Windows 10 2 GB or more of RAM (8 GB recommended) 2.6 GB or more of available hard-disk space for 32-bit installation; 3.1 GB or more of available hard-disk space for 64-bit installation; additional free space required during installation (can't install on a volume that uses a case-sensitive file system) 1024 x 768 display (1280x800 recommended) with 16-bit color and 512 MB or more of dedicated VRAM; 2 GB is recommended* OpenGL 2.0-capable system * 3D features are disabled on 32-bit platforms and on computers having less than 512MB of VRAM. Oil Paint filter and video features are not supported on 32-bit Windows systems. So how good is Photoshop CC 2018? Like every update in recent Creative Cloud releases, version 19 is about gradual improvement. Photoshop CC 2018 is a powerful image-manipulation package, and the new features help create a more efficient workspace within the app. Additions like the Type tool updates help expand Photoshop’s user base, allowing existing, single plan customers to experiment further; while the new panoramic feature shows that Adobe isn’t letting its ubiquitous design tool be left behind. That said, the new features as a whole lack a certain wow factor. Adobe risks ignoring consumer needs, too, by removing Lightroom as a standalone application from its price plan. If you don’t operate in a team workflow and only require a standalone photo-editing app, rival software like Affinity Photo could make for a viable and cost-effective option. However, if you’re a creative who regularly works as part of a collaborative workflow – whether in the studio or at home – or if you use a multitude of other Adobe applications and enjoy the streamlined experience of jumping between them, Photoshop remains a worthwhile investment that’s limited only by your imagination and talent. Buy Photoshop CC 2017 or sign up to Adobe Creative Cloud here View the full article

It's just not true that you can't teach a dog new tricks. It's never too late to learn a new skill. Whether you're hoping to further your career or just want to pick up some skills for fun, the eduCBA Test Prep and Certifications Lifetime Subscription Bundle has the courses you need to pick up new talents that you've always wanted. Get it on sale for 95% off the retail price! The eduCBA Test Prep and Certifications Lifetime Subscription Bundle gives you access to more than 100 courses, all packed with actionable and professionally taught lessons that will help you master certification exams. These courses will prepare you with mock tests and quizzes so you can go into your exam feeling totally ready. You’ll have unlimited access to it all, giving you the ability to learn whatever you’d like, whenever you'd like. Work your way through courses on just about any topic, from project management to finance to IT and more! A lifetime subscription to eduCBA Test Prep and Certifications Lifetime Subscription Bundle usually retails for $797, but you’ll pay just $39 (approx. £29). That’s a saving of 95%, a great deal for unlimited access to skills that could change your career, so grab it today! About Creative Bloq deals This great deal comes courtesy of the Creative Bloq Deals store – a creative marketplace that's dedicated to ensuring you save money on the items that improve your design life. We all like a special offer or two, particularly with creative tools and design assets often being eye-wateringly expensive. That's why the Creative Bloq Deals store is committed to bringing you useful deals, freebies and giveaways on design assets (logos, templates, icons, fonts, vectors and more), tutorials, e-learning, inspirational items, hardware and more. Every day of the working week we feature a new offer, freebie or contest – if you miss one, you can easily find past deals posts on the Deals Staff author page or Offer tag page. Plus, you can get in touch with any feedback at: deals@creativebloq.com. View the full article

You know that feeling when you're busy in the office or working from home but that piece of work just isn't coming together? You don't have the time to sort something from scratch so you decide to search for some free vector art online – but it's not always easy to find what you're looking for. A good selection of free resources – including free fonts and free vector art – can be a lifesaver for any designer. But more often than not, the process of finding what you need amidst cluttered, confusing pages just adds to the mounting deadline stress. To help you avoid that experience, we've put together a hand-picked guide to the best free vector art resources, including various useful designs you can download in preparation for future projects. Please note and respect the Creative Commons licence if there is one. 01. Vexels Vexels features thousands of free vector graphics and designs, organised into easy-to-browse categories. It also offers an online editor that enables you to customise vector designs in the browser, adjusting layouts, adding new elements and changing things like colours and text, so they're ready to go as soon as you download them. 02. Freedesignfile Freedesignfile is constantly updated with top quality vectorsThis resource is crammed with thousands of free vectors and much more besides, including free Photoshop brushes and actions, photography and fonts. Freedesignfile is a great place to quickly find vector design elements and entire vector images, ready to be edited in Illustrator. All its images are free for personal use, and most can be used commercially. 03. BrandEPS BrandEPS is crammed with great brand logos and iconsBoasting over 9,000 brand logos and more than 3,000 brand icons, BrandEPS is a great place to go if you need a logo in a hurry. Its free downloads include files in SVG format, as well as JPG and PNG if you're not fussy about scaling. It's easy to search and if you're not really sure what you're after you can also browse the latest arrivals. 04. Vector4Free Need a Mexican Donald Trump? Look no furtherThe collection at Vector4Free isn't huge – at just over 1,500 free vectors it's much smaller than many of the other sites featured here – but the quality is pretty consistent and everything is well tagged so it's easy to find what you're looking for. All the featured vector images are free for personal use, but check before using them commercially. 05. Vector.Me Vector.Me has over 280,000 vector images to search throughThe team behind Vector.Me couldn't find a search engine for free vectors with a complete collection and flexible searching capabilities, so they decided to build their own. It's absolutely packed with over 280,000 vectors, and there are separate logo and icon sections in case that's all you're after. 06. Freepik Freepik produces hundreds of free vectors daily for your useFreepik calls itself the "leading search engine of free vector designs". Created to help you find free vector art, illustrations, icons, PSD and photos for use in your designs, Freepik produces hundreds of free vectors daily. In total, it offers over one million free vectors and photos, which can be downloaded in AI, EPS or SVG format. 07. Flaticon Flaticon is the largest search engine of free vector icons in the worldFlatIcon boasts over 650,000 free vector icons. Its database is packed with free icons available in PNG, SVG, EPS, PSD and BASE 64 formats, so whatever type of vector icon you're looking for, you're likely to find it here. Some of its most popular sets include free social media icons in various styles. 08. Fudgegraphics Use these textures to represent anything from blood to spray paintFudgegraphics is a creative blog run by designer Franz Jeitz so it doesn't have a huge selection of freebies like most vector stock sites. However, everything here is made to a high quality, including one of the best free splatter vector files available online, so it's definitely worth including in your search for free vector art. 09. FreeVectors.net FreeVectors.net is an easily searchable catalogue of free vector graphicsLaunched back in 2007, FreeVectors.net is a fun community of vector-lovers who share free vector graphics. The most recently added vectors are displayed at the top of the page, and all are free for personal use (with most of them free for commercial use too). 10. Free Downloads 1001FreeDownloads is a quick and easy to use platformThe team at Free Downloads scour the web for the best free graphics for designers. With thousands of free vectors alongside photos, brushes, gradients, PSDs, fonts and more – as well as high-quality graphics produced in-house – it won't take you long to find the vector you want. 11. DryIcons DryIcons gives you over 6500 high-quality web and vector icons DryIcons is an icon-developing website that creates unique icons and icon sets, vector graphics and web templates and – initially – gives them away freely, with its Free License. That means you can use DryIcons' icons, vector graphics and web templates in any publicly accessible website, web application or any form of publicly accessible presentation, according to some basic terms and conditions – which you'll find on the site. 12. Snap2objects These photorealistic Apple products are ideal for creating mockups or previewsA nice clean site with lots of great free vector art. The blog-style layout is a bit time consuming to browse but you can find a lot of gems including excellent city vector shapes for New York, Paris, London, Moscow and Tokyo. Next page: 12 more places to find free vector art online... 13. Vectorportal Vector Portal offers a wealth of free vector artVectorportal contains a wealth of free vector art, which designers can use in both personal and commercial projects. Easy to navigate, you can filter your search using the drop down category box or search bar. With an extensive library of artwork, you're sure to find something of use here. 14. DeviantArt You'll find a wealth of free vector goodies at DeviantArtOne of the largest artist communities on the web, DeviantArt is full of free and useful resources, including vectors. However, finding exactly what you're after in the crowd of chaos can be tricky. The search bar and Resources and Stock Images link will narrow things down for you, and no doubt you'll come across lots of free vector goodies. 15. Brands of the World Find hi-res logos of almost every major company in the world hereBrands of the World is an invaluable timesaver if you're designing for corporate clients and don't want to sit around waiting for someone to forward you a hi-res version of a certain logo. You can just find it here. 16. Spoon Graphics Spoon Graphics is a great blog offering plenty of useful free vector art This personal blog belonging to designer Chris Spooner features a large number of well-made, original freebies. Come for the free vector art, stay for the excellent and insightful articles! 17. Vecteezy This is one of the best free world map vectors and a good resource to have for future projectsPopular site Vecteezy is a one-stop shop for any free vector art you can think of. However the quality does vary, so you may have to spend time wading through mediocre vectors before finding something that is good enough to use. It's worth the time though, because there are some quality vector graphics to be found here. 18. DesignContest It's surprisingly difficult to find a good free T-shirt template – these are a good optionDesignContest is more of a commission site and extremely tricky to navigate if you're just looking for free vector art. However, it does offer a well-designed free T-shirt template and various other free icons. 19. Free Vector Archive Use this vector set to save precious time on any project requiring a London skylineA big stock vector site with very efficient browsing options. You can search by colour, theme, popularity or file extension. It's clean to navigate and free from distracting ads. All in all, a superb place to search for free vector art. 20. All-Silhouettes.com The raylight file has an array of sunbeams that can be adapted for all kinds of workDespite being heavy on adverts, All Silhouettes trumps many other free vector art websites in that everything is clearly labelled, fairly quick to navigate and the vast selection is available as bumper vector packs rather than single images. 21. VectorStock There's plenty of great free stuff in the VectorStock collectionVectorStock's main business is a library of reasonably-priced vector imagery, but as a handy aside it also boasts a substantial collection of free vectors. They're all available in EPS format, and it's nice and easy to create an account and start downloading. 22. Free Vector FreeVector boasts over 16,000 vector sets, with lots of company logosWith, by our reckoning, over 16,000 free vector sets available to download, you're in with a pretty good chance of finding what you want at Free Vector. To make life easier there's a good selection of categories to choose from, plus a pretty sweet collection of company logos. Related articles: 50 amazing vector art tutorials The 100 best free fonts How to take your vector logo from 2D to 3D View the full article

You're reading Best Resources to Learn Vanilla JavaScript from Scratch, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, Facebook, Google+! If you’re trying to learn front-end development then JavaScript is one of the primary languages you need to learn. It’s also one of the most complex languages to pick up, especially if you’ve only work with basic HTML & CSS. But fret not! The Internet is here to help with dozens of resources to guide your learning […] View the full article

Apple releases patches addressing the Spectre vulnerability impacting its macOS, iPhone, iPad and iPod touch. View the full article

It's easy to tell when you're looking at a well-designed app or website. They simply stand out in a sea of others that just aren't up to snuff. With the Learn to Design Bundle, you won't just be able to spot those great designs – you'll learn how to build them yourself. Grab this deal on sale right now for just $29 (approx. £21)! There is much more happening with web services and apps than meets the eye; while a pretty coat of paint is nice, a true designer also understands what is going on behind the scenes. You can master every aspect of design with the Learn to Design Bundle. It'll provide you with more than 57 hours of lessons across in nine courses that will teach you everything from the fundamentals of UX and UI to the coding languages like HTML5 and CSS3 that make the web and mobile apps look great and function perfectly. The courses of the Learn to Design Bundle usually retail for $1,209. Today only, you can get this deal for just $29 (approx. £21). It’s a great deal that can help you pursue your design career, so grab it today! About Creative Bloq deals This great deal comes courtesy of the Creative Bloq Deals store – a creative marketplace that's dedicated to ensuring you save money on the items that improve your design life. We all like a special offer or two, particularly with creative tools and design assets often being eye-wateringly expensive. That's why the Creative Bloq Deals store is committed to bringing you useful deals, freebies and giveaways on design assets (logos, templates, icons, fonts, vectors and more), tutorials, e-learning, inspirational items, hardware and more. Every day of the working week we feature a new offer, freebie or contest – if you miss one, you can easily find past deals posts on the Deals Staff author page or Offer tag page. Plus, you can get in touch with any feedback at:deals@creativebloq.com. View the full article

Buy Photoshop CC 2018 or sign up to Adobe Creative Cloud nowIt’s 28 years since Photoshop was released into the world. In that time, Adobe has built the software into the ultimate image manipulation tool, used daily by professionals and hobbyist creatives alike – many of whom could count Photoshop keyboard shortcuts as their second language. The latest update, Photoshop CC 2018 (version 19), dropped in October 2017. It brings with it a host of new features, and although these might not be as initially astounding as those from previous versions, they make a huge difference in efficiency, helping creatives adapt to a ‘must have it now’ work environment. So what’s new in Photoshop CC 2018? Let’s take a look at the most interesting new features… Support for OpenType variable fonts Photoshop now supports variable fonts – an OpenType font format supporting custom attributes such as weight, width, slant, optical size and so on. With this feature, you can quickly and easily customise styles by using inbuilt sliders to move between the different weights and thickness of a type family. This allows for a more seamless workflow and adds an extra dimension to Photoshop. It also means that students, or creatives who can’t afford a subscription plan that includes InDesign, can have more flexible type controls at their fingertips As a designer who works a lot with type and layout, it’s uplifting to see Adobe trying to make the workspaces of its applications more type efficient. The software is arguably not known for being synonymous with a typography workflow, and in recent years Photoshop has dropped far behind Illustrator and InDesign in its typesetting capabilities. For me, the best thing about this latest feature is that the typefaces aren’t warped or transformed when utilising Variable Font. As principal manager of Creative Cloud Evangelism, Rufus Deuchler, stated at the latest Adobe Creative Meet up in London, Adobe has worked with type foundries and designers to make sure that all the typefaces maintain their correct structure when utilising the variable font options, so you don’t need to worry about something looking out of place. It’s worth pointing out, however, that the feature currently isn’t the most intuitive to use. To activate the variable option, you need to select some text and type ‘variable’ into the font drop-down menu in the Options bar. You can then adjust the slider controls in your Properties panel. While this won’t hold the more learned Photoshop user back, a beginner might struggle. I would love to see Adobe update the feature to automatically bring up the controls whenever type is inputted – if only to cut out a couple of workflow steps. New Brush control features Much to the delight of illustrators and art workers alike, Adobe has also overhauled its brush-related features and developed a whole host of goodies to get your hands on. The most stand out for me is the new stroke smoothing feature. This performs ‘intelligent smoothing’ on your brush strokes as you draw and work in three modes: 01. Pulled String Mode Paints only when the string is taut. Cursor movements within the smoothing radius leave no mark. 02. Stroke Catch Up Allows the paint to continue catching up with your cursor while you've paused the stroke. Disabling this mode stops paint application as soon as the cursor movement stops. 03. Catch-Up on Stroke End Completes the stroke from the last paint position to the point where you released the mouse/stylus control. These all give you greater control over the marks you make. I’ve found that my use of Undo has greatly depleted since utilising the Pulled String Mode, because I can accurately see the direction my brush is moving in. Better brush organisation Another great enhancement to the latest Photoshop update, although not entirely new, is the further streamlined brush management system they Adobe has implemented. You can now organise brush presets into folders and nested folders, while also managing brush tool presets directly from the Brushes panel. If you’re like me, and have a mountain of custom and purchased brush libraries, then this will save you a lot of time. You can also save any customised Brush tool preset into an actual brush preset, while keeping all of its attributes – such as opacity, blending mode and so on. This might not be as immediately useful to beginners, but any professional creative who uses a multitude of brushes within their work will instantly notice the difference to their workflow. Ability to edit 360-degree content You’re now able to take panoramic photographs, edit them directly within Photoshop using its bespoke 3D workspace, and export them. Not only does this mean you will can manipulate, change, add to or touch up the environments you shoot, it also potentially opens up your workflow to other mediums, such as motion and interactive design. This feature shows that Adobe recognises the systemic shift the world is taking towards immersive technologies – and is definitely a sign of more features to come. Enhanced tool tips This isn’t the most in-depth feature to discuss. But it deserves an honourable mention simply because, for a beginner to the world of Adobe, it makes navigating and learning Photoshop all the easier. Other key features in Photoshop CC 2018 Curvature Pen tool Access to Lightroom photos Customised path options Copy and paste layers Properties panel improvements Select and Mask improvements Learn panel Technology Preview features Support for Microsoft Surface Dial Preserve Details 2.0 Upscale Paint Symmetry Quick selections with Colour and Luminance Range Masking Read more here So how good is Photoshop CC 2018? Like every update in the CC 2017 releases, version 19 is about gradual improvement. Photoshop CC 2018 is a powerful image-manipulation package, and the new features help create a more efficient workspace within the app. Additions like the Type tool updates help expand Photoshop’s user base, allowing existing, single plan customers to experiment further; while the new panoramic feature shows that Adobe isn’t letting its ubiquitous design tool be left behind. That said, the new features as a whole lack a certain wow factor. Adobe risks ignoring consumer needs, too, by removing Lightroom from its price plan. If you don’t operate in a team workflow and only require a standalone photo-editing app, rival software like Affinity Photo could make for a viable and cost-effective option. However, if you’re a creative who regularly works as part of a collaborative workflow – whether in the studio or at home – or if you use a multitude of other Adobe applications and enjoy the streamlined experience of jumping between them, Photoshop remains a worthwhile investment that’s limited only by your imagination and talent. Buy Photoshop CC 2017 or sign up to Adobe Creative Cloud here View the full article

There's a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions in your design work. We call it the Golden Ratio, although it's also known as the Golden Mean, The Golden Section, or the Greek letter phi. Whether you're an illustrator, art director or graphic designer, it's well worth considering the Golden Ratio on any project. The designer's guide to grid theoryIn this article, we'll explain what it is, how you can use it, and point to some great resources for further inspiration and study... What is the Golden Ratio? Closely related to the Fibonacci Sequence (which you may remember from either your school mathematics lessons or Dan Brown's novel The Da Vinci Code), the Golden Ratio describes the perfectly symmetrical relationship between two proportions. Approximately equal to a 1:1.61 ratio, the Golden Ratio can be illustrated using a Golden Rectangle: a large rectangle consisting of a square (with sides equal in length to the shortest length of the rectangle) and a smaller rectangle. The side lengths of a Golden Rectangle are in the Golden RatioIf you remove this square from the rectangle, you'll be left with another, smaller Golden Rectangle. This could continue infinitely, like Fibonacci numbers – which work in reverse. (Adding a square equal to the length of the longest side of the rectangle gets you increasingly closer to a Golden Rectangle and the Golden Ratio.) In the Fibonacci Sequence (0, 1, 1, 2, 3, 5, 8, 13, ...) each term is the sum of the previous two, and the ratio becomes increasingly closer to the Golden Ratio Plotting the relationships in scale provides us with a spiral that can be seen in natureGolden Ratio in use It's believed that the Golden Ratio has been in use for at least 4,000 years in human art and design. However, it may be even longer than that – some people argue that the Ancient Egyptians used the principle to build the pyramids. 10 iconic examples of brutalist architectureIn more contemporary times, the Golden Ratio can be observed in music, art, and design all around you. By applying a similar working methodology you can bring the same design sensibilities to your own work. Let's take a look at a couple of examples to inspire you. Greek architecture Ancient Greek architecture uses the Golden Ratio to determine pleasing dimensionsAncient Greek architecture used the Golden Ratio to determine pleasing dimensional relationships between the width of a building and its height, the size of the portico and even the position of the columns supporting the structure. The final result is a building that feels entirely in proportion. The neo-classical architecture movement reused these principles too. The Last Supper Leonardo da Vinci made extensive use of the Golden RatioLeonardo da Vinci, like many other artists throughout the ages, made extensive use of the Golden Ratio to create pleasing compositions. In The Last Supper, the figures are arranged in the lower two thirds (the larger of the two parts of the Golden Ratio), and the position of Jesus is perfectly plotted by arranging golden rectangles across the canvas. Nature There are also numerous examples of the Golden Ratio in nature – you can observe it all around you. Flowers, sea shells, pineapples and even honeycombs all exhibit the same principle ratio in their makeup. Next page: how to construct a Golden Ratio rectangle Creating a Golden Rectangle is pretty straightforward, and starts with a basic square. Follow the steps below to create your own Golden Ratio: 01. Draw a square This will form the length of the 'short side' of the rectangle. 02. Divide the square Divide your square in half with a vertical line, leaving you with two rectangles. 03. Draw a diagonal line In one rectangle, draw a line from one corner to the opposite corner. 04. Rotate Rotate this line so that it appears horizontally adjacent to the first rectangle. 05. Create a new rectangle Create a rectangle using the new horizontal line and original rectangle as guides. Next page: How to use the Golden Ratio in your design work Using the Golden Ratio is simpler than you might think. There are a couple of quick tricks you can use to estimate it into your layouts, or you can plan a little more and fully embrace the concept. The quick way If you've ever come across the 'Rule of Thirds' you'll be familiar with the idea that by dividing an area into equal thirds both vertically and horizontally, the intersection of the lines will provide a natural focal point for the shape. Photographers are taught to position their key subject on one of these intersecting lines to achieve a pleasing composition, and the same principle can be used in your page layouts, web mockups, and poster designs. Although the rule of thirds can be applied to any shape, if you apply it to a rectangle with proportions approximately 1:1.6, you get very close to a Golden Rectangle, which makes the composition all the more pleasing to the eye. Full implementation If you want to fully implement the Golden Ratio into your design, you can do so easily by ensuring that the relationship between your content area and sidebar (in a website design, for example) adheres to the 1:1.61 ratio. It's okay to round this up or down by a point or two to make the numbers worth with pixels or points – so if you have a content area of 640px, a sidebar of 400px will match the Golden Ratio well enough to work, even though it's actually a ratio of 1:1.6. Using the Golden Ratio in a webpage layout provides a natural, pleasing resultOf course, you can also sub-divide the content and sidebar areas up using the same ratio, and the relationship between a webpage's header, content area, footer and navigation can also be designed using the same basic Golden Ratio. Next page: Golden Ratio tools and tutorials Here are some tools to help you use the Golden Ratio in your designs to create pieces that work proportionally... 01. goldenRATIO GoldenRATIO's favourites feature stores your settings for repetitive tasksGoldenRATIO is an app that provides an easy way to design websites, interfaces and layouts according to the Golden Ratio. Available in the Mac App Store for $2.99, the app features a built-in calculator with visual feedback. It also has a 'favourites' feature that stores you screen position and settings for repetitive tasks, and a 'Click-thru' mode that means you can use it as an overlay in Photoshop and still work on the canvas. 02. Golden Ratio Typography Calculator This calculator from Pearsonified helps you to create the perfect typography for your website in line with Golden Ratio principles. Just enter a font size, content width, or both into the field on the website, and click the Set my type! button. If you'd like to optimise for characters per line, you can enter an optional CPL value. 03. Phicalculator Phicalculator does one job, and it does it very wellThis simple but useful free app is available for both Mac and PC. Give it any number and it will calculate the corresponding number according to the golden ratio. 04. Atrise Golden Section Atrise's tool lets you design visually according to the Golden RatioThis on-screen ruler and grid software saves you all that messing about with calculations and allows you to design using the golden section proportion visually. You can see and change the harmonious forms and sizes, while being directly in the process of working on your project. A regular license costs $49, but you can download a free trial version that's good for 30 days. Golden Ratio tutorials Finally, here are some handy tutorials to help you use the Golden Ratio in your designs to create pieces that work proportionally... 01. Graphic design, illustration and art In this tutorial for Digital Arts, Roberto Marras shows how to use the golden section in your artwork, to create pieces that work proportionally. 02. Web design This tutorial from Tuts+ explains how to apply the principles of the Golden Ratio to your web design projects. 03. More web design This Smashing Magazine tutorial explains divine proportion and the Rule of Thirds and describes how you can apply both of them effectively to your web layouts. Some good starting points you can build upon or develop further. Read more: Typography: Getting more from the grid Everything you need to know about the golden ratio 23 steps to the perfect website layout View the full article

Few creative tools are as useful to creatives as a trusty notebook. They might appear pretty simple on the surface – just sheets of paper bound together inside a cover – but they've survived through the years for a reason: they just work. Notebooks don't have to be charged (well, most of them don't), they're inexpensive and they're one of the easiest things to use – simply open them and start writing and drawing. Even the most sophisticated digital drawing tablets have to pack a serious technological punch to appear this intuitive. But just because notebooks are straightforward doesn't mean they're all the same. We've rounded up 10 of the best notebooks for designers that show off how the same concept can be pushed in interesting directions. So if you're after a new place to record notes or pencil drawings, maybe one of these notebooks is just what you're looking for. 01. MOO Hardcover Notebook We love the complementary colours found in each MOO Notebook$19.99/£14.99 Famous for its frankly dizzying array of business cards, you might not know that MOO also makes notebooks. Built by the company's in-house designers with the same care and consideration as its business cards, MOO's Notebooks come in hard and soft cover form. The Hardcover Notebooks here are available in a choice of six colour combinations (split into classic or bright) and are filled with crisp, non-glare, ruled paper. There are also 16 pages of shaded paper in the middle that break up the notebook and give you a space to jot down those sporadic, unrelated thoughts that spring up from time to time. Thanks to their binding, the MOO Notebooks can be laid perfectly flat. This is welcome news for left-handed creatives, who need no longer be hindered by spines creating impractical bulges under the pages. Topped off with a quality cloth cover and a slipcase to keep the notebook protected, this is a premium journal with an accessible price. 02. Moleskine Classic Chances are you've heard of this notebook brand beforeWell, it wouldn't be a list of the best notebooks if we didn't mention Moleskine, would it? In the world of stationery, Moleskine is the Apple of notebooks, with its products generating the same kind of enthusiasm and loyalty as the latest iPhone release. It's funny to think that the Italian company has only been running since 1997, but its relatively rapid success is the result of a commitment to creating quality products. With a straightforward and practical design, plus a luxurious finish that makes them a joy to write on, Moleskine notebooks have really earned their place at the top of the notebook food chain. Even the most basic of Moleskine notebooks feel like something special, and with a variety of different styles, including coloured notebooks, memo books, and two-go textile-covered notebooks to name but a few, it doesn't look like they're going to be knocked off the top spot any time soon. 03. Lockbook Remember what I said about notebooks not needing to be charged? Well, here's one exception: meet Lockbook, a nifty little notebook that keeps all your secrets safely locked away, for your eyes only. Sealed with a biometric lock that needs the owner's fingerprint to open, the Lockbook is one of the most practically innovative journals we've come across. However its unique security system doesn't mean you have to use Lockbook to record your darkest thoughts. Once you've opened it up, you'll see that Lockbook's ring binder lets you personalise it in any way you want. With a range of inserts, pockets, sticky notes and more, you can tailor the Lockbook to be as personal as – well – your fingerprints. The Lockbook was funded by Indiegogo, but is now available to purchase from Amazon. 04. Rocketbook Everlast The Rocketbook Everlast can be used again and againAnother notebook that uses technology in creative and useful ways is the Rocketbook Everlast. Bringing the concept of a journal bang up to date, the Everlast lets users take what they've written on the page and upload it to the cloud with the help of the Rocketbook app. Once your writing has been sent to a digital location, you can wipe your words off the page and start all over again. It's Rocketbook's aim to cut down on the amount of ideas get lost between different notebooks, as well as making the world a tidier place for creatives. Just like the Lockbook, the Rocketbook Everlast was originally crowd-funded, this time through Kickstarter. 05. The Bound Book Keep your notes safe from the elements with the Bound BookWriting from the safety of your home or studio is all well and good, but what if you need to work outside, exposed to the wrath of mother nature? Where most notebooks would wilt in the rain, the Bound Book from the rugged Rite in the Rain company is capable of standing up to storms, grime, and even laundry mishaps (they can happen to the best of us). With a glorious yellow cover made out of an imitation leather material called fabrikoid, the tough pocket-sized Bound Book comes with sewn-in pages coated in a unique moisture shield. This allows users to write in pen and pencil, even if the pages have been soaked. 06. Field Notes Is it cheating to count three notebooks as one entry?Field Notes is a collection of smartly-designed, vintage-styled pocket notebooks, created by the Draplin Design Company and Coudal Partners. The small notebooks, which measure 3.5x5.5in, come with 48 pages and a saddle stitch binding, are ideal for sketching or taking notes on the go. Best of all, the Memo Books come in a mixed three-pack, so you're spoilt for choice when it comes to page design. Available with plain, lined or graph paper pages, the Memo Book collection is ready to suit any task. Inspired by the "vanishing subgenre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list", this trio of journals is an essential on-the-go option for designers. 07. UI Stencils Everyday Carry Kit Finally, a notebook that makes UX design easierOne for the web designers amongst you now: Let us introduce you to the Everyday Carry Kit from UI Stencils. Just like the Field Notes Memo Book bundle, this set includes three pocket-sized notebooks with 48 pages each. However unlike Field Notes, these are specifically aimed at digital designers. Each book in this set contains gridded pages ideally suited to creating digital prototypes. What sets this collection apart from other notebooks is the unique Pocket Stencil. Complete with cut-outs of frequently used UX shapes, such as touch and swipe icons, phone symbols and social media logos, this stencil makes it quicker and easier for web designers to jot down layouts for the latest groundbreaking app. 08. Leuchtturm Master Classic Leuchtturm is a landmark name in the world of notebooksSmall notebooks are all well and good, but sometimes you want a big beefy notebook that's going to last you a while. That's what you get with the formidably named Master Classic notebook from Leuchtturm. Larger than A4, the hardcover comes stuffed with 233 numbered pages – choose from either ruled, plain, square or dotted paper, depending on your preference. If you're not after something quite so substantial, Leuchtturm offers lots of other alternatives in different sizes and thicknesses. To give you an idea of the quality on the table, the company has been running since 1917 and its main rival is the new(ish) kid on the block, Moleskine. 09. Baron Fig The yellow bookmark ribbons are a beautiful touchWe've seen lots of different notebooks on our list so far, each satisfying a different niche depending on what you're after. With so many different demands being placed upon notebooks, Baron Fig decided to ask the design community what they want out of a notebook and go from there. The result is the Confidant notebook, which from the ground up has questioned what a notebook is and what it can achieve. Pithy sales soundbites aside, the Baron Fig notebooks are truly gorgeous. Available in a soothing light grey or charcoal, the Confidant notebooks can open flat and contain plain, ruled or dot grid pages. Its quality acid-free fine grain paper makes the Confidant a dream to write in, whether that's with inks or pencils, plus this means the books are safe from degradation. They might be modest to look at, but Baron Fig lets its high-standard products speak for themselves. 10. CIAK Pitti These gorgeous notebooks come with a hefty price tagBit of a wild card to finish on. Take a look at the CIAK Pitti from Fiorentina, a European specialist in leather products and accessories. They're beautiful to look at and are extremely soft to the touch, and are sure to be one of the most luxurious places you can put your pen to paper. With contrasting elastic straps to keep the books secure when they're shut, and a dazzling lining that makes them pleasant to look at as well as use, the CIAK Pitti line really is in a league of its own in terms of style. The only catch? These books are only available to order as a wholesaler, with minimum orders set at $300. However, unless you're desperate enough that you want to order these books in bulk (and we really couldn't blame you), the kind folks at Fiorentina are happy to guide you towards the nearest retailer if you get in contact with them. It sounds like a bit of a hassle, but it sort of makes these elusive notebooks feel even more valuable if you happen to get your hands on one. Related articles: The best free graphic design software The best drawing tablet: our pick of the best graphics tablets How to draw and paint - 100 pro tips and tutorials View the full article

Struggling to make your social media posts stand out from the crowd? Did your Tweets and statuses once funnel big numbers towards your site's landing page but now you find that they're just attracting bots? Chances are you need to tweak how your posting on social media platforms. The trouble is that social media algorithms are changing all the time. However there are some best-practice tricks that social media managers can deploy to attract attention without damaging their reputation, as these social media savants reveal. 01. Tap into current affairs “Facebook wants the best possible experience for its users, so it’s constantly re-evaluating the value it puts on a piece of content, depending on how it thinks people will react to it,” says David Glenwright. “Try where you can to talk about popular or current affairs. By using these keywords in your content, Facebook will identify your post as being timely and relevant, and show it to more people.” 02. Share your portfolio with Dropbox Dropbox is a great way to share PDFs “You can share Dropbox files on Twitter,” advises Ben Mottershead, “which is a great way to put out your latest PDFolio if you’re touting for freelance work, or a new job. This is particularly useful for graduates.” 03. Use the golden ratio What’s the right mix of first-party and third-party content? How often should you post purely promotional messages? One best-practice technique comes from content marketing platform Rallyverse, which analysed customer data in a wide swathe of industries to find an optimal ratio: 30 per cent owned (that is, your own original content), 60 per cent curated from relevant external sources, and 10 per cent purely promotional. 04. Track visitors with Facebook Pixel The Facebook Pixel aims to simplify conversion tracking, optimisation and remarketing “The Facebook ads platform utilises third-party information to supplement what it gathers itself,” explains Glenwright. “When creating ad audiences, you can see where Facebook has acquired its information from. You can also import your own additional data into your targeting audiences. By installing Facebook Pixel into your website you can track visitors to your site and remarket to them, and if you have an email mailing list of customers, you can also import this data and reach out to them through Facebook ads.” 05. Post links with UTM encoding "Sometimes the content and areas of posting that seem to be the quietest in engagement are often the greatest sources of inbound traffic and leads," says David Kutcher. "UTM strings, used in conjunction with Google Analytics, will let you track where your traffic is originating and how it’s converting, and develop strategies to continually improve it." See confluentforms for more. 06. Pair your hashtags “As well as monitoring your direct interests, Instagram will make assumptions based on common pairings and similarities,” points out Glenwright. “For example, Instagram suggests to me that I might like a post about cigars – I don’t smoke, but I am a fan of Scotch whisky, and the two things are commonly linked together. Therefore, use hashtags that don’t directly correspond with your content, but are a logical pairing with it, to further your reach.” 07. Don't go overboard on hashtags Hashtags are great, but don't overdo it “Keep hashtags as precise as possible on Instagram,” adds Mottershead. “If you go above 25, or you use the same hashtags in multiple posts, Instagram often flags it as spam and limits the exposure of said post.” 08. Let people pin it for later Pinterest lets people return to your content “Adding ‘Pin it for later’ links to your social posts – on Facebook, for instance – means people can pin inspiring posts to their boards to read later,” says Ben Mottershead. “This is a great way to create further exposure and click-through.” 09. Quality over quantity “LinkedIn limits the number of invitations you can send and it’s often better to have connections that give you significant advantages within your sector,” points out Mottershead. “Creative director of a local agency – yes. High-school friend you haven’t seen in 10 years? No.” 10. Reply to messages in less than an hour Research by Lithium Technologies shows that consumers expect a lot from brands on Twitter. Some 53 per cent of users who tweet at a brand expect a response within the hour – and that percentage increases to 72 per cent for those with a complaint. If you’re handling social for a client, consider investing in software like Spark Central to stay on top of customer support tweets. This post originally appeared in Computer Arts magazine issue 273. Buy it here or subscribe. Related articles: 5 golden rules for social media strategy How to make social media work for you Create perfect social media images with this handy cheat sheet View the full article