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As we click back into action after the summer holidays, we’ve been focused on buying guides this month on Creative Bloq. Whether you’re looking for a new graphics tablet, or the best laptop for photo editing or graphic design, we’ve got you covered. 11 tools every graphic designer should have in 2017But what about new tools for graphic design out this month? Happily, there have been plenty of new releases that aim to speed up your workflow or increase your industry knowledge. From brilliant new books to brushes, actions, hardware and software, you’ll find nine of the best new graphic design tools right here... 01. The Elements of Logo Design: Design Thinking, Branding, Making Marks Buy The Elements of Logo Design, UK: £24.99 Buy The Elements of Logo Design, US: $25.21 Designer Alex W White has put together this new, comprehensive guide to learning the art of logo design. With over 400 examples taken from across advertising, editorial and web, the book seeks to give readers a clear understanding of universally shared graphic design principles, before applying these principles to logo design. Chapters cover everything from logic in design to hierarchy and structure; how to build a logo using type, image and space; semiotics; and more. If you’re interested in learning more about the art of branding, The Elements of Logo Design: Design Thinking, Branding, Making Marks will make for a fantastic resource. Also read: 25 logo design tips from the experts 02. iPad Pro (2017) with iOS 11 With the final release of iOS 11 this month, Apple's top-end iPad and the wonderful Apple Pencil have received some significant updates, turning the pair into an unbeatable portable companion for your desktop. The new dock has support for drag and drop, and is supported by Split View functionality, which powers up multitasking capabilities to provide desktop-like functionality. And thanks to Apple's A10 X processor, this is a seriously powerful tablet. Meanwhile, iOS 11 updates to apps such as Serif’s Affinity Photo and Savage’s Procreate help make the iPad Pro a fantastic tool for photo editing, designing and illustrating on the move. Also read: iPad Pro (2017) with iOS 11 review 03. The Design of Dissent, Expanded Edition: Greed, Nationalism, Alternative Facts, and the Resistance Buy The Design of Dissent, UK: £16.99 Buy The Design of Dissent, US: $16.37 A new, expanded edition of Milton Glaser and Mirko Ilic’s 2005 tome has been released this month – this time with celebrated designer and writer Steven Heller’s input, too. Within the 296-page book you’ll find a global collection of socially and politically driven graphics that voice dissent, challenge status quo and speak truth to power. From the Arab Spring to the Obama presidency, Occupy Wall Street, Black Lives Matter, the election of Donald Trump, Vladimir Putin’s continuing influence, the Women’s March, the ongoing refugee crises, immigration, environment and humanitarian issues, and much more, this title totals over 550 images. It not only stands as a testament to the power of imagery, but also acts as an urgent call to action. 04. Really Big Bundle of Illustrator Brushes Buy the brushes: $29 Guerillacraft has bundled up 367 Illustrator brushes for a bargain $29. Inside the bundle you’ll find a 1950s artist brush pack, pencil craft brushes, mid century-inspired brushes, ornamental style and a lot more. (They’re suitable for Adobe CS3 and above.) 05. Notes: Colorful Geometric Pattern Notebook Buy the notebook UK: £6.09 Buy the notebook US: $7.98 As the weather changes we’re still in back-to-school mode, which makes this colourful new geometric-patterned notebook from Nifty Notebooks especially timely. It’s wide-ruled, with 175 white pages. And at 6 x 9 inches it will fit in your bag as well. If you’re looking to offset the approaching winter with a splash of colour as you jot down ideas and notes, this one’s for you. 06. 18 Procreate Smudge Brushes Buy the Procreate brushes: $8 Seeing as the redesigned Smudge tool has been greatly improved in Procreate 4, Swiss-based Creative Market user MiksKS has created a set of brushes specifically for smudging and blending. So what do you get? The 18 brushes include a range of textures and colour blending effects, such as charcoal and pencil, paint and watercolour and more. However, they’re best used in Procreate 4, so you will need to update to that version before using these brushes. Also read: 30 of the best Procreate brushes 07. Fog Effect Photoshop Action Buy the fog effect Photoshop action: $4 Speaking again of changing seasons, this handy fog effect Photoshop action will speed up your autumn designs no end. It’s just $4, adjustable, compatible with CS3 and above, and comes with a useful Help file as well. Also read: 60 free Photoshop actions 08. Lightning and Electricity Brushes Buy the lightning and electricity brushes: $6 You get 102 high-res lightning and electricity Photoshop brushes in this $6 pack. If you’re looking to add drama to a thunderstorm or some extra shock into your latest design, this bundle is worth a look. 09. Pioneers of German Graphic Design Get Pioneers of German Design, UK: £70 Get Pioneers of German Design, US: $77.90 Author Jens Müller explores the relationship between the groundbreaking early inventions of Germany's graphic design pioneers and the nation's explosive politics in this fascinating 384-page title. Telling the story of German graphic design from the late monarchy to the Wirtschaftswunder after World War II, the book looks at how Lucian Bernhard prompted a revolution in poster design, and how Wilhelm Deffke and Karl Schulpig invented the modern logo. It also includes a section on Herbert Bayer, who expanded the language of form at the Bauhaus, as well as celebrated typographer Jan Tschichold. This is a highly recommended read for anyone with a deeper interest in graphic design. Related articles: 5 must-read books for design students The 60 best free Photoshop brushes 10 top design-related movies View the full article

Adobe suffered at a minimum a PR black eye on Friday when one of its private PGP keys was inadvertently published to its Product Incident Security Response Team (PSIRT) blog. View the full article

A crucial part of your job as a creative is to market yourself – whether you're a freelancer, in-house designer or head of a design studio. Half of this will involve having a slick, up-to-date portfolio – but the other ingredients are savvy self-promo and the ability to network. Here, we're going to focus on self-promo. The fundamental secrets for crafting a sharp self-promo campaign are the same, whatever your medium. Whether you’re using a piece of tactile print collateral to catch a commissioning editor’s eye, or enticing a prospective client to click through from your e-newsletter, make sure you hit all the right notes with these seven expert tips. 01. Think about figures first The Jacky Winter Group's field guide is simple but effectiveThink carefully about costs before you start. While you’ll be hoping for quick, positive results, be realistic about how much you can afford to spend based on current finances. Set – and stick to – a budget that won’t cripple you while you’re waiting to reap the benefits. A little budget doesn't have to mean compromising on quality, though; take a look at our guide to dealing with a tiny design budget. And it's not always the most outlandish ideas that make an impact. The Jacky Winter Group is a creative representation agency that produces an annual 'Field Guide' to its artists. Perforated pages ensure potential clients can tear out and keep any work examples they particularly like. It's simple but effective. 02. Work out your call to action A great self-promo campaign starts with a clear objective. While the ultimate aim is to win work, you’ll need to identify a more immediate call to action – whether that’s viewing your website or using your branded product. Your self-promotion materials and communication should always be created with this initial response in mind. 03. Target the right people James Curran's 30-day GIFathon got him noticed on InstagramYou’ll need to have a clear brand message in mind. You need to know exactly what you’re selling and who you’re selling it to, before you think about the how. To make sure your carefully crafted campaign reaches the right person at the right time, pick up the phone and do some research. There’s no point writing to an abandoned inbox, sending parcels to an obsolete address or targeting someone who’s abroad at a trade show. London-based animation director James Curran played to his audience with his 30-day GIFathon that saw him post a new GIF on his Instagram page every day for a month. He showed off his skills and gained around 10,000 new followers in the process. 04. Find a hook Think tactically about your target audience and what’s most likely to grab their attention. A time-pressed art editor who sees numerous portfolios may appreciate the convenience of a click-through from a digital mailer, but tactile print collateral that’s designed to wow will always cut through digital noise. 05. Execute properly Agency B&A printed examples of its artists' work on matchboxesA cracking idea is a great starting point, but the execution needs to do it justice: craft matters as much as concept. This doesn’t have to mean spending a lot of money – it might simply be a case of putting in the time and effort to make your campaign great. Remember: no self-promo campaign exists in a vacuum. It’s part of a wider branding system and needs to work well with your visual identity – your logo (if you have one), colour schemes and so on – unless it’s a deliberate change. New York agency Bernstein & Andriulli showed off its illustrators' work by printing thumbnail examples onto matchbooks for potential clients to keep and use. A slightly different approach helped the company stand out and stick in clients' memories. 06. Pay attention to detail Liam Blunden repackaged his portfolio to act as a leave-behind at interviewsPay very careful attention to the finer details of your campaign and enlist other people to check over the final product before you send it. Your amazing first impression could all too easily be scuppered by a spelling error or printing mess up – you don’t want to be remembered for all the wrong reasons. And do an initial test run to iron out any delivery issues before launch. The fact that you’ve underpaid on postage, your email looks wrong on a major operating system or you’ve hidden a video from public view isn’t something you’ll want to hear from other people. When visual communication student Liam Blunden was invited to a job interview, he decided to make a lasting impression with a leave-behind inspired by the Pantone colour guides. Blunden's miniature portfolio featured a laser cut acrylic cover to make it sturdier, and was pocket-sized, perfect for carrying around. While a PDF portfolio could contain the same work, the attention to detail on this made a real impact. 07. Don’t be a stalker Contact recipients to check they received your promo, ask what they thought and suggest a meeting, but don’t become their new stalker or expect instant attention. A week is often a good time to leave it, as your promo will still be fresh in their minds without you seeming over-eager. Read more: 10 good reasons for turning down work How to get a career in graphic design: 11 pro tips The best laptops for graphic design View the full article

Every designer knows just how important it is to be able to lean on stock art from time to time. Having the right image to work with is important, and having access to great stock art makes it easier to achieve the visuals you're aiming for. If you're a designer, you need to get your hands on this lifetime subscription to Stock-Graphics, available for just $29 (approx £23). 5 tips for using stock imagery in your designsStock-Graphics is a royalty-free library that has everything you could need to make your next project come to life. You'll find a seemingly endless supply of essential assets, from one-of-a-kind vectors to a huge collection of editable images waiting to be used in any way that you see fit. There are more than 13,500 photos and 2,900 vectors available now, with new content being added every single month. Download as many images as you want and put them to use in all of your work. A lifetime subscription to Stock-Graphics usually runs at $4,999, but you can get full access on sale now for just $29 (approx £23). That's a massive 99% saving off the full retail price for an essential asset for any designer, so grab this deal while you can. Creative Bloq deals This great deal comes courtesy of the Creative Bloq Deals store – a creative marketplace that's dedicated to ensuring you save money on the items that improve your design life. We all like a special offer or two, particularly with creative tools and design assets often being eye-wateringly expensive. That's why the Creative Bloq Deals store is committed to bringing you useful deals, freebies and giveaways on design assets (logos, templates, icons, fonts, vectors and more), tutorials, e-learning, inspirational items, hardware and more. Every day of the working week we feature a new offer, freebie or contest – if you miss one, you can easily find past deals posts on the Deals Staff author page or Offer tag page. Plus, you can get in touch with any feedback at: deals@creativebloq.com. View the full article

Editing and illustrating digitally makes a lot of sense, especially for commercial illustration projects. Last year, I first started working on a tablet – the iPad Pro. Despite having worked in traditional pencil for over a decade, using Apple Pencil and the Procreate app came surprising naturally to me. You can work on the iPad in the same way that you work on paper, using a very basic approach – an initial sketch outline layer, which you can then build up in colour. I stick to a maximum of three layers, but often just work on one. Buy an iPad Pro Buy an Apple Pencil 01. Seek inspiration This day trip to Kent was organised by Wild Life and Sky Birds of PreyThe first step is to find subjects that inspire you to draw. A lot of my work is nature-based. I'm a huge animal lover, but living in London, getting up close and personal with nature can be a struggle. To get around this, I travel and attend Wild Life Drawing classes every few weeks. They're much like normal life drawing classes, but with animals, and are an amazing opportunity to create quick observational sketches and take lots of reference photos. The piece I've created for this tutorial stems from a mix of reference photos and sketches of a tiercel peregrine falcon. These are from a drawing day trip out to Kent, which was organised by Wild Life Drawing and Sky Birds of Prey. 20 best painting and drawing apps for iPad art02. Set up your canvas Perhaps the most appealing thing about working digitally is the ability to zoom. Depending on what the illustration is being used for, take some time to chose a canvas size. If you want this to be a printable image, make sure the resolution is high enough. I usually work at 6144 x 8196 pixels, which is huge! This means I'm limited to six Layers, but it enables me to zoom in on tiny details, and to potentially print to billboard size. Go to Settings > Preferences > Advanced Gesture Controls to ensure that Apple Pencil is the selected tool, and that Touch is set to Gestures Only. This helps avoid accidental finger painting. 03. Find your brush If you're making the transition from paper to digital, it's important not to rush into your first piece. Take some time to play around and customise the different Brush settings. Depending on your style, and which mediums you use on paper, different Brushes will suit you. Each Brush type is fully adaptable, so spend time tweaking it until you achieve a setting you're comfortable with, and don't forget to save it. I mostly stick to one customised Pencil setting, which perfectly mimics the physical colouring pencils that I use. You can also customise a fine tip to create a slight bleed (mimicking ink on paper) or create a Brush to realistically mimic the running of watercolour or ink on paper. 04. Create a rough sketch O'Sullivan combines a number of different sketches and photos into one sketchThe first step in creating a piece is to make a quick observational sketch. You can either sketch this directly onto the iPad or draw in your sketchbook then scan this in to use as a base Layer. For this example, I've sketched a simplified version of my paper sketch directly onto the iPad. I find it useful at this stage to reduce the Layer Opacity, so that my sketch is only faintly visible. I also have a number of photo references to hand. The beauty and challenge of drawing wildlife is that your subject is never quite still, so I combine a number of sketches and different photos, to hopefully capture the movement and essence of my subject. 05. Play with colour Playing with colour is an important part of O'Sullivan's workPlaying around with colours in illustration work can create distinctive results. Before starting, take time to look at areas of light and shade, and pick out certain tones to exaggerate within the piece. Choose an initial colour palette of about five main colours that work well together. Try to get these down as quickly as possible on a new layer of flat colours, under the baseline sketch Layer, using a large HB Pencil (under Sketching) or Studio Pen (under Inking). The goal is to create a sense of form, focusing on light and shade and expressing this through different colours. You can then choose different shades or tones and introduce more colours using the colour wheel. As you work, switch between colours by double-tapping the illustration. 06. Add detail After creating a base Layer, O'Sullivan then uses her customised Pencil to add detailOnce you have the base colour Layer, switch to a customised Pencil. You can change the Opacity and Size using the slider controls. Create a new top Layer on which to pick out key details from the sketch Layer. Once these are in place, you can turn off the sketch Layer. Then I usually flatten the whole piece to one Layer so I can treat the drawing as if it's pencil on paper – but that's up to you, you may prefer to blend your Layers at the end. Pick a point of most detail, such as an eye or a beak, and work your way out from there, adding detail and introducing different shades and tones from the base colours. Birds are fascinating to draw as their anatomy is so interesting, and you can break them down into key shapes and patterns in an abstract way using different line patterns and colours. 07. Resist the Undo button O'Sullivan advises not overusing the Undo button while drawingBeing able to zoom in and edit are huge benefits of working digitally, but you should resist perfection. Working in real colouring pencils means it's difficult to rub out marks and start again, so you accept all the little mistakes – my illustrations are never perfect, and I don't strive for perfection. For me, the main appeal of the iPad is being able to create art in the same way I do on paper. So I continue to resist perfection and leave in the accidents. These can make an illustration come alive, both on paper and tablet. This article originally appeared in Computer Arts issue 268. Buy it here. Related articles: 20 best painting and drawing apps for iPad art 50 tips that will make you a better illustrator 9 iPad Pro apps that make the most of Apple Pencil View the full article

There are a range of painting techniques you can use for digital painting, but sketching a 3D scene such as a castle from scratch can be difficult. Picking the best angle for a complex 3D scene can be challenging from black and white sketches. Moreover, if you're not a fast modeller, attempting to make a 3D base might slow you down. Enter SketchUp, a simple 3D drawing tool that is surprisingly easy to learn, with functions to speed up the painting process. Here we'll take you through how to use this free tool to create 3D bases that we'll then take into Photoshop to turn into digital paintings. Best painting and drawing apps for iPadWe'll share how to understand a complex scene from every possible camera angle. We’ll also explain a few important digital painting notions along the way, such as value structure, applying textured brushstrokes, adjusting colour temperature, painting over photo textures, adding character for scale and so on. So, let’s get started. 01. Explore SketchUp's core tools You don't have to master the essential tools to create a good model quicklyOur goal with this software isn’t to master it completely, but rather to get to grips with the essential tools that you need to accomplish the modelling process quickly and effectively. The tools you'll probably use the most are the Line, Arcs and Rectangle tools, the Push/Pull and Offset tools and also the manipulation tools, such as Move, Rotate and Scale. 02. Add recognisable architecture Using reference imagery gives you a quick idea of how the image will lookTo speed up the modelling process, use real-world architecture references to help you place features such as windows, arches and towers. Here we cropped some photos of Las Lajas Sanctuary, in the Columbian city of Ipiales. To apply the textures, click the object faces, then select the small folder icon within the Material panel to browse to the texture you want to use. Placing this rough texture pass on the basic 3D volumes helps you decide when you're ready to continue with a more detailed modelling pass. 03. Model a simple 3D base A rough 3D model is a perfect foundation for paintingHere’s the model we're making in SketchUp. As you can see, this isn’t a fully completely 3D scene. Some structures are floating in the air, and the edges can be worked on a little bit more. But this is more than what you need as the base of a painting. Don’t fall into the trap of making everything perfect in 3D. We’re making concept art here, not a 3D final product. 04. Use SketchUp's various Style mode SketchUp Styles work like Photoshop filter effectsStyles dictates how your model will be displayed in SketchUp, a bit like the filter effects on images in Photoshop. You can view the model as line art, brush work, simple textures and so on. For this painting base, we need two Styles: line art style and the simple style. We’ll use them as passes to guide the painting process. 05. Enhance the shadows Shadow settings let you choose the location and time zone of your sceneShadow is a powerful tool to create interesting compositions. The Shadow setting in SketchUp enables you to pick a specific time zone, date and time of the day, to see the effect of different shadows and light on your model. 06. Explore different camera angles Rotating the 3D base lets you find the best angle for your paintingSketchUp's Scene Management tool enables you to save different camera angles. Being able to examine your scene from 360 degrees is probably one of the biggest advantages of having a 3D base, compared to traditional thumbnail sketching. Not only you can rotate your camera freely, you can also easily adjust the field of view. This makes it possible to use a wide lens and telescopic lens. In the Scene Management window, you can click the different thumbnails to switch between the saved camera angles and to pick the best option for your painting. 07. Move into Photoshop Passes can be loaded into SketchUp quickly thanks to a handy Photoshop functionNow after all the hard work you’ve done in SketchUp, bring the passes that you need into Photoshop. Just in case there are many passes to be imported, you don’t need to open each of them and drag them one by one into the painting window. Photoshop has a great function for this: simply go to File>Script>Load Files into Stack. 08. Spread on some colours Don't let the 3D passes restrict your painting styleIt’s important to let the 3D passes work as a guide for you, without allowing them to limit your creation process. Here we reduced the simple texture layer’s Opacity and created a new layer on top of it. We then used a textured brush to spread colours freely on the canvas. As you can see, you don’t need to let the colours on the basic texture layer dictate the palette – we used a light purple/blue tone to bring up the colour vibrancy in the painting. The best free Photoshop brushes09. Overlay the 3D layer Resurfacing the 3D base helps to nail down architectural detailsAt some point during this freestyle painting process, you'll need the 3D base back to give you more guidelines for the architectural structures. So, duplicate the simple texture layer and overlay it on top of the painting. Adjust the Opacity of the layer to blend it with your image. 10. Add depth and lighting Backlighting and foreground fog give the scene some depthTake a step back from the painting to analyse its value structure. Here we planned to do a backlit lighting scenario, so at this point we brightened the sky to pop out the castles’ silhouette. We also applied a fog layer at ground level, to give the foreground more breathing space and the image greater depth. 11. Bring in photo textures Photo references can still be used at this stage to add detailApply photos to the top of the painting to add more details to the main castle structures. Here we used some cathedral photos from a trip to Mexico, as the architectural details are ideal for the upper part of the castles. We cut out the parts that we needed and used the Transform tools to distort the perspective to make them fit nicely with the painting. 12. Paint over the photos A small textured brush continues the feel of the paintingBe careful with the photo integration part, because you don’t want it to destroy the nice brush feel that you’ve developed so far. Use a small textured brush to continuously paint on top of the photos so they can blend better with the rest of the painting. Paint on top of the photos and erase part of the photos, repeating this cycle for as long as it’s needed. 13. Develop edge contrast Edge contrast silhouettes keep the different forms distinctTo keep the brush feel in your paintings without the impression of losing details, use edge contrast. Every important form, object and character in your art needs a clean silhouette. The silhouette can be painted with textured brushes, but its value needs to maintain certain contrast levels with its surrounding values. This ensures the viewer can distinguish the forms without being distracted by the brushstrokes. 14. Add life and hint at a story Nothing says story time like a big old dragon!We are almost finished. At this stage, add some characters to show the scale of the scene and to hint at some vague storyline at the same time. Here we added a dragon to further enhance the fantasy theme of the painting. We also added some birds in the sky – an old but effective trick to bring some life into large-scale compositions. 15. Make final adjustments Only click OK when you're completely happy with the paintingFinish your painting with a few adjustment layers to tweak the contrast, colour temperature and brightness of the scene. You could also apply a subtle chromatic aberration to the image (simply to go Filter> Lens Correction…> Custom, and play with the Chromatic Aberration sliders). Click OK once you're happy with the result. This tutorial originally appeared in ImagineFX issue 147. Subscribe here. Related articles: How iconic fantasy film posters were made 15 fantasy portrait tips How to create 3D textures using SketchUp View the full article

You're reading The Inspiration Behind Brutalism in Web Design, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, Facebook, Google+! A stripped-down internet inspired by architecture of the 90s. Brutalism in web design, in its most basic form, incorporates stark colors, bold and unforgiving shapes and layouts, and typography that is often clumsy and oversized. By now, we have all experienced some form of the brutalism web design trend that has gained traction over the […] View the full article

Whether you’re designing a brochure, poster, flyer, website or app in your agency work, you’re probably going to need some imagery to bring it to life. The standard go-to is photography, but don’t discount the idea of going down the illustration route. There’s something about illustration that can sometimes engage with audiences better than even the best photography. Perhaps that’s because it takes a step back from the starkness of real life, when photography can sometimes seem too immediate and obvious. Perhaps it’s to do with our deep and lasting relationship with illustrated children’s books. Or maybe it’s just because it offers a great way to convey simple shapes, silhouettes and ideas quickly and simply, without any associated surface noise. So what kind of illustrations should you use, and how? In this post we offer eight pointers about how to get the most from illustration in your designs. In an ideal world, of course, you’d always be able to commission your illustrations. But timescales and budgets don’t always allow for that, especially when the best illustrators can be booked up for months ahead. The good news is that iStock by Getty Images isn’t just a world leader in stock photography, it’s a major provider of stock illustrations too. So it’s the perfect place to find a huge range of exclusive, royalty-free illustrations by high-end professional illustrators, plus powerful search tools to help you find the perfect images quickly. 01. Minimalism can be magical Seagull Ocean Banner by filo. This illustration could be used, for example, in the header of a website about boutique seaside hotels When looking at illustrations for inspiration, the designer’s attention will often be drawn to detailed, intricate artworks. But after you’ve finished marvelling at the artist’s talent, you also need to step back and ask how well it will actually function in your design. Because to grab people’s attention and conveying a concept quickly and easily, you’re often better off with something simpler. That doesn’t mean it can’t be beautiful, of course. Some of the most aesthetically pleasing and engaging illustration work out there harnesses minimalist styles, including the wonderfully concise work of Misha Petrick, the stripped-down stylings of Christian Jackson, and the simple pop culture forms of Dennis de Groot. 02. Make an emotional connection Young couple in love outdoor, by Grandfailure. This illustration could be used, for example, as the hero image of an upmarket dating app Ultimately, the holy grail of any design is to forge an emotional bond with the viewer. So why not go straight for the jugular, with an illustration where a sense of emotion is already baked in? If you do go down this route, of course, you need to steer clear of cheap sentiment and focus in on the kind of work that genuinely pulls at your heartstrings. After all, if it does for you, it’s more likely to do so for others too. Illustrations that evoke strong feelings in the viewer include the intense and raw work of Ivana Besevic, the delicate, feminine lines of Weronika Siwiec and the wistful wonderings of Kailey Whitman. 03. Confound expectations Open your mind to the wonders of the universe, by Yuri Arcurs. This illustration could be used, for example, for a sci-fi book cover or promo Sometimes you really want to arrest a viewer’s attention with your design. That’s something that high-quality photography can achieve, of course. But by freeing themselves from the real world, illustrators have the ability to go further in turning reality on its head and producing something truly fantastical. Illustrators with offbeat and original visions include the likes of surrealist Sebastiao Peixoto, the softly subversive Langdon Graves and the king of cut-out colour, Pierre-Paul Parisea. 04. Maximise colour Future City by SmallArtFish. This illustration could be used, for example, as an editorial illustration for an article about the latest smart home tech ‘Make the colours pop’ may be the client demand designers hate to hear. But have you considered that the illustrations you use can do that job for you? More and more illustrators nowadays are playing with bright, vivid and kaleidoscopic colours, and their creations can all help bring an otherwise unremarkable design to life. Illustrators known for their strong use of colour include Malika Favre, known for her ‘less is more’ approach; Laura Breiling, who takes a bold and daring approach to editorial illustration; and Kiki Ljung, whose geometric styling are filled with a sense of fun. 05. Harness the power of retro Pop art woman crying thought, by timoph. By adding text to the empty thought balloon, this illustration could work well as part of a social media campaign for a youthful brand While once nostalgia was just nostalgia, now terms like ‘retro’ and ‘vintage’ describe an approach to illustration that’s not about looking back but looking forward. In the iTunes era, when a cheesy 80s pop song can share space in the chart with the latest Grime release, retro all about requisitioning, remixing and reinventing the past. Illustrators working with an inventive take on retro include Zara Pickens, Mads Berg and Tad Carpenter. 06. Experiment with styles Line art close up of a young woman's face Whether you’re working in print or digital design, the temptation is to use illustrations that fit in with mainstream contemporary style. But if you’re looking for a way to make your design stand out, maybe you should consider seeking out work that takes a different approach to the norm and experiment with illustrative approaches. The faux-naiive cartoon stylings of Jean Jullien, the seductive ‘glitch’ oil paintings of Andy Denzler and the dreamy swirls of James R Eads are just some of the illustrators pushing the boundaries and playing with your expectations in delightful ways. 07. Delve into doodles Joy Unstoppable by dino4. This illustration could be used, for example, on a flyer for an arts and music festival Doodles were once just something you did by yourself when you were bored. But in the 2010s they’ve become a new and exciting sub-genre of illustration. Doodle illustrations are a great option for a design that doesn’t take itself too seriously, and encourages the viewer to engage with it in a fun and relaxed atmosphere. Noted illustrators working with doodles include Sam Cox, aka Mr Doodle, Jon Burgerman and Pez. 08. Craft Origami made hot air balloon and cloud by thanaphiphat. This illustration could be used, for example, on the e-newsletter of a romantic-themed travel company The rise in digitisation that has swept popular culture over the last couple of decades has prompted an equal and opposite counter-revolution in the form of physical, craft based illustration. Many of us crave the physical, tangible and touchable, and you can harness this trend in your designs by using illustrations based on paper art and other physically based techniques. Illustrators working with craft materials include paper artist Elsa Mora, Zack Mclaughlin, who uses wood and feathers, and multimedia illustrator Kim Sielbeck. To see all of the illustrations featured in this article, and thousands more, check out the wide range of stock illustrations at iStock by Getty Images. Until the end of the month, you can also get 10% off credits with code ZKFPC46N at checkout. View the full article

Most designers choose to freelance because they love their craft and they want the freedom to do it on their terms. That, or they loathe the foibles of traditional employment, like the nine-to-five grind, meaningless meetings, or how Greg from marketing thinks his wacky ties are the same thing as a definable personality trait. 20 top tools for freelancersWhatever your reason for freelancing, it always comes with a cost: responsibility. Quite simply, the financial side of running your own business is difficult. There's a lot to know, and even more that can go wrong. That said, freelancing can empower more meaningful work, a better work-life balance, and a bigger bottom line. It's never easy, but it is almost always worth it. Here I'll explore the four most common financial challenges that freelancers face on a daily basis – and how you can overcome them effectively... 01. Define a pricing structure The cliché formula is that time equals money. But as a freelancer, your time is worth more than just a financial figure: it's the opportunity to experiment, to build relationships, and to make room for what really matters to you. That said, tying a financial figure to your time is an important aspect of making the most of your working hours and ensuring you don't go bankrupt. "Understand that you're really selling time, since services take time to provide," says Josh Hoffman of Epic Freelancing, an online community for freelancers. "Whether you actually charge per hour or not is one thing, but it's imperative that you get a handle on how much time you're investing relative to how much you're making." Assuming you're a full-time freelancer, the simple way to calculate your hourly rate is to take what you want to earn in a year and drop the zeroes. If you want to earn £45,000 this year, you need earn at least £45 for every hour you spend on your business. The maths to get to this figure is simple. If you take two weeks of holiday a year, then you've got 50 weeks in a year left. Working 40 hours a week, you've got 2,000 billable hours a year. Many new freelancers bill by the hourCut those billable hours in half because (at least) 25 per cent of your time will go into business upkeep, such as marketing your services and invoicing (and chasing) clients, and roughly 25 per cent of your income will go on things like taxes, a pension and insurance. These incidentals add up to approximately 50 per cent of your time. That's why you can take what you want to earn in a year (e.g. £45,000) and divide it by the 1,000 billable hours in a year to reach your hourly rate (e.g. £45 per hour). Remember, these are ballpark estimates, not fine-tuned figures. You can adjust this basic idea to take into account how much holiday you want to take, how many hours you plan to work per week and how much you pay out in tax, insurance, and so on. You can bill a client by the hour, day, week, or month. You can even bill by project or deliverable. In my experience, the most common billing method is by the hour. Charging by the hour makes sense when you're first starting to freelance because it's so simple and easy. Clients don't need an explanation for what's being provided; they are quite literally paying for your time. However, hourly billing has shortcomings. Tracking your time in hourly increments can be useful, but it's also an easy way to lose focus. Clients tend to nitpick the details of your invoice with this style of billing, which can become a time sink. This is particularly true with short billing periods, as you reveal more about how you're spending your time. It's easy for a client to look at your itemised invoice and systematically dismantle its contents. Some clients will begin to micromanage you, or even worse, undervalue what you do. And Co is an invoicing, contracts and payments app for freelancers Also bear in mind that as you move forward in your career, you'll get better at what you do. You'll be able to do it faster too. Your reward for being better should be working less, but instead, an hourly rate starts to slow you and your earnings down. It also discourages regular clients, because if you're better and faster than you used to be, you should be charging more – but most clients will squirm at a rate increase. "If you can do the highest quality work, in half the time, you should be paid the same or more than the other guy," says Leif Abraham, co-founder of AND CO, an app that supports freelancers. "Instead of raising your rate, you should structure your gigs to charge for the value you deliver." That's why most first-time freelancers charge clients according to the time put into a project. More experienced freelancers charge for both time and effort, and are also better at convincing clients they can deliver value. 02. Understand and sell your value Don't undervalue your work; plenty of clients will do that anywayDesigners with less experience tend to undervalue their work. Most clients have the same bias. To them, a logo looks like a few letters, a squiggly line or two, and some nice colours. They don't see the time, effort and training that went into the final product, nor do they necessarily appreciate why a logo is worth the bill. Ultimately, it's your job to bridge the client's 'understanding gap' and to communicate the value of your work. The best way to do this is to align your work with a client's concerns. A client's specific interests will vary from business to business and person to person, but clients usually care about the same two things: making money or saving money. "Connect the dots between how your services will put clients in a position to make more money, save more money, or ideally a combination of both," says Hoffman. 25 logo design tips from the expertsA logo is more than a two-tone symbol. It's more than a business' first impression, too. "It's an opportunity to catch people's attention in a noisy world," explains Hoffman. "By better catching people's attention, you'll be in a better position to compete in the attention economy, wherein attention is the foremost currency. In other words, you won't touch people's money if you can't command their attention." Freelancers who have things figured out charge for the value of their work. They take the time to explain this value in terms that matter to their client. To get better at this, when you first meet a prospective client, try to understand what problem led to them hiring a designer and what they are hoping for as a result. Perhaps their outdated logo sticks out on their site like a sore thumb, and they're hoping a new one will convince their customers to pay their premium prices. Once you have your information, leverage your work as the bridge between the initial problem and the potential solution. Doing this aligns expectations and positions you as the key to your prospective client's success. Whatever you charge, frame it with the negative implications of not fixing this problem and the positive benefits of having you solve it. Next page: more money-making tips for freelancers The best laptops for graphic design03. Figure out your client's problems Work out how your clients will benefit from hiring you, and sell yourself on that basisFreelancers typically bill according to what others are charging or what the freelancer has charged in the past. Instead, they should be billed to the client's needs or goals, such as, 'Why does the client need this?' and, 'What are they trying to accomplish?' Even if you ask the client these questions, their answers may not be perfect. Ambiguities often arise because the client doesn't completely know the answer, or they haven't explored the issue in great depth. You should help them find out, and if they continue to be an obstacle, try to help them understand that you're not looking to rip them off; you're looking to meet their needs and goals in the most effective way possible. Brennan Dunn of Double Your Freelancing suggests asking yourself the following four questions: What series of events led the client to seek you out? What problem pre-empted contacting you? (Note that these first two are not always the same thing.) What effect will this problem, left unsolved, have on the client's business? And what will solving the problem do for the client and their business? "Specifically," Dunn says, "what's the financial upside for the client if you solve the underlying problem?" Essential tools to manage a freelance design businessThe answer to those questions will inform how you quote the client. If a client is building a website to sell tens of thousands of dollars' worth of product, they should be willing to spend a portion of that profit to make sure the website facilitates this. Present yourself as a catalyst for the results that the client needs or wants. This way, you're not an expense: you're an investment in the client's business. They're going to spend a little money on you now because you're going to help them make more later. Keep in mind, more money isn't always the client's goal for the project, but it is almost always a factor in the equation. Whatever your client is looking for, present yourself as a guide for the client getting there. "No one has ever paid you for design," says Dunn. "Let that sink in for a second." "Clients hire us because they need our design to do something valuable for their business," continues Dunn. "Once you internalise that, it affects how you market yourself, how you sell, what you deliver and what you charge for it." 04. Learn to negotiate your rate Don't lowball yourself; start with a high price then let clients negotiate you downAlways avoid reducing your rate to accommodate a client. For a lower rate, you should be reducing the scope of your work or the deliverables. The only time your rate should be reduced without a decrease in workload is if you're getting something out of the deal that makes it worth it for you, such as a longer commitment from the client (so you don't have to spend as much time on marketing or finding new prospects) or better usage terms. If you must negotiate your rate instead of the scope of work, start at a high figure. Few clients will say no outright. Instead, they'll try to negotiate you down. "It's far easier to negotiate down than up," says Joe Phelan, a freelance designer with over 10 years of experience. "If a client thinks they are getting a good deal, more the better." In some instances, a client may forgo negotiations and just say yes. If that's the case, it's probably time for you to increase your base rate." When you enter negotiations, don't approach it as a cutthroat, you-against-your-client scenario. Instead, approach it as you would any other project. Work with your client to define the scope and deliverables, and negotiate your rate from there. This exercise gets the client mentally and emotionally invested in the idea of your services and what you can accomplish together. If the client's budget doesn't meet your rates, reduce the scope or deliverables, not your rate. "With art and design being so subjective, it's best to outline the processes involved as much as possible," says Phelan. "Talk the client through your thoughts and ideas. Listen to theirs. Build trust and understanding." You should always come prepared with evidence proving the value of your services. A case study that communicates how your work solves problems or meets clients' needs is a persuasive tool and a tangible proof of concept. Salary surveys are widely available and knowing that range is always worthwhile. Professional associations are also quality resources, as are others in your industry. Never reveal your past salary, even if pressed. Typically, a client will assign this value to you as a benchmark, and you'll be negotiating against your past self. Rather, focus on what you're worth right now. Always have your minimum acceptable rate in your back pocket and never negotiate below that. Finally, don't underestimate yourself and your value. It doesn't matter is another designer is charging half what you are. You're not them. Your style and your various points of difference are why you command your rate, and that's why anecdotal evidence – even from quality salary surveys – should be a tool to use, not a rule to obey. This article originally appeared in Computer Arts issue 268; buy it here. Related articles: 9 things nobody tells you about going freelance 5 top money management tips for freelancers in 2017 6 ways to boost your freelance profile View the full article

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It's time-consuming to cut through the ocean of free fonts online, especially web fonts, to find the real gems that punch above their price tag. With this in mind, we've rounded up the greatest free web fonts from around the internet to get you started. There are various methods to source and license web fonts, including subscription-based models such as Typekit and Fontspring, which boast libraries of quality typefaces that are becoming increasingly popular with professional designers. If you're on a tight budget, however, or are just looking to experiment on a smaller project, there are plenty of good web fonts available at no cost if you know where to look. Luckily, we've done the hard work for you, and have put together this list of the best free web fonts around at the moment. There's a broad selection so there should be something here to suit every project. Don't forget to check out our articles on How to use webfonts and How to choose the right typeface for your brand, to help you out. 01. Archivo Narrow Archivo Narrow is built for high performance typographyDesigned by Héctor Gatti and Omnibus-Type Team, Archivo Narrow consists of four fonts with 416 glyphs each. It is designed to be portable and can be used across both print and digital platforms, and its technical and aesthetic characteristics of this typeface are both crafted for high performance typography. And if you like its style, Archivo Black, a heavyweight grotesque designed for highlights and headlines, is also available. 02. Palanquin Palanquin has seven weights plus a heavier display familyA Unicode-compliant Latin and Devanagari text type family designed for the digital age, Palanquin is a versatile font family that strikes a balance between typographic conventions and visual flair. It consists of seven text weights and can be extended with a heavier display family, Palanquin Dark. If you'd like to contribute to the Palanquin project you can find it here on GitHub. 03. Ostrich Sans Ostrich Sans is a gorgeous modern sans-serif, available in a variety of styles and weightsAvailable from The League of Moveable Type, free web font Ostrich Sans is a gorgeous modern sans-serif with a very long neck. The family comes complete with a number of styles and weights, including dash, rounded, ultra light, normal and black. 04. PT Sans PT Sans is based on Russian sans serif types of the second part of the 20th centuryPT Sans was developed for the project Public Types of Russian Federation. Based on Russian sans serif types of the second part of the 20th century, free web font PT Sans also incorporates distinctive features of contemporary humanistic designs. PT Sans was designed by Alexandra Korolkova, Olga Umpeleva and Vladimir Yefimov and released by ParaType in 2009. 05. Fira Sans Fira Sans was created by legendary type designer Erik SpiekermannFree web font Fira Sans was created by legendary type designer Erik Spiekermann, with additional contributions from Carrois Type Design. Designed to integrate with the character of the Mozilla FirefoxOS, the Fira family aims to cover the legibility needs for a large range of handsets varying in screen quality and rendering. 06. Montserrat Montserrat is inspired by the urban typography of the region in Buenos AiresJulieta Ulanovsky created this font because she wanted to preserve the beautiful typography she saw on the street signage in Montserrat, Buenos Aires. As the area is developed, the old posters and signs are lost. This font is distributed under an open source license and goes some way toward preserving the urban typography of the historic region. 07. Abril Fatface Perfect for arresting headlinesAbril Fatface is part of a big type family that has 18 styles designed for all kinds of uses. Fatface has a strong, elegant presence that makes for striking headlines. It's commonly paired with Lato, Open Sans and Droid Sans. 08. Playfair Display Great for squeezing into tight spotsWith its extra large x-height and short descenders Playfair Display is particularly suited to headlines, especially if space is tight. It works well with Georgia, and you'll also see it used with Oswald, Lato and Arvo. 09. GT Walsheim GT Walsheim is a popular choice for design blogsUsed by many design blogs these days, GT Walsheim is a geometric sans-serif typeface designed by Noël Leu and released in 2010 through Swiss foundry Grilli Type. You have to pay for the full font family, but Grillit Type kindly offers GT Walsheim as a free trial, so you can try before you buy. 10. Merriweather A good choice for long reads on screensIf readability on screens is a priority in your project you might reach for Merriweather, which was designed especially for this purpose. Merriweather is always evolving, and you can request features and stay up to date by checking creator Eben Sorkin's blog. 11. Josefin Sans Josefin Sans captures something of the Swedish design styleJosefin Sans was drawn with vintage Swedish design in mind, and has a geometric, elegant aesthetic. The letter z has a distinctive 'haircut', which was inspired by New Universal Typeface Newut from André Baldinger. 12. Gravitas One This web font will be perfect for headers and tabsDesigned by Riccardo De Franceschi, Gravitas One is modelled on the 'UK fat face' – a heavy advertising type created during the industrial revolution in England. This is a font that'll look great in a medium to large scale; perfect for headers, tabs and striking titles. 13. Jura Jura comes in four different weights, so will work well almost anywhere!Daniel Johnson wanted to create a Roman alphabet using the same kinds of strokes and curves as the Kayah Li glyphs. Jura was born and has been expanded to include glyphs for the Cyrillic and Greek alphabets. It's available in light, book, medium, and demibold weights. 14. League Gothic The League of Moveable Type delivers another stellar web fontOriginally designed by Morris Fuller Benton for the American Type Founders Company in 1903, League Gothic has been given a new lease of life thanks to The League of Moveable Type. Thanks to a commission from WND.com, it's been revised and updated with contributions from Micah Rich, Tyler Finck, and Dannci, who have contributed the extra glyphs. 15. Fjord Fjord is perfect for content on the webFjord is a serif typeface, originally designed with printed books in mind, and particularly intended for long texts in small print sizes. This will look great for your longer content on the web as it features sturdy construction, prominent serifs, low-contrast modulation and long elegant ascenders and descenders relative to the 'x' height. 16. Amaranth Play around with Amaranth and see what works for your siteThe Amaranth family is a friendly upright italic design with a slight contrast and distinctive curves. With its three new styles Amaranth works really well with almost any text type. This is a font perfect for playing around with – see what works! 17. Gentium Basic The free web font Gentium Basic was designed as a multilingual faceReleased under the SIL Open Font License, Victor Gaultney's serif was designed specifically as a multilingual face, incorporating Latin, Cyrillic and Greek scripts and advanced support in the Gentium Plus version. Gentium Basic and Gentium Book Basic are both available as free web fonts, but are restricted to a Latin character set. 18. Open Sans This free web font is crisp, clean and optimised for web and mobileDesigned by Steve Matteson, type director at Ascender Corp, this humanist sans serif boasts great legibility even at small sizes, and has been optimized for both web and mobile interfaces. This free web font has an upright feel, with open letterforms and a neutral-yet-friendly appearance that ensures versatility. 19. Signika The free web font Signika was designed with clarity in mindIn the tradition set by the likes of Meta and Tahoma, Anna Giedry's designed Signika with signage and wayfinding in mind, where clarity is key. This free web font is a sans serif with low contrast and a tall x-height, qualities that translate well onto screen. Its wide character set includes small caps, pictograms, and arrows. 20. Josefin Slab The x-height of this free web font is half its caps heightDrawing on the trend for 1930s-style geometric typefaces with some added Scandinavian flavour, Santiago Orozco's distinctive slab serif brings a distinctive 'typewriter' feel to its sans serif counterpart, and this free web font is perhaps best suited to display use. Unusually, Josefin's x-height is half that of its caps height. 21. Forum This free web font is particularly effective for all-caps headlinesAs its name implies, this is a grand Ancient Roman-style serif that is particularly distinctive as a display font used all-caps for headlines, although works stylishly as a sentence-case text face at slightly larger sizes. This free web font's elegant proportions are reminiscent of classical architecture, with semi-circular arches, horizontal cornices, and vertical columns. Next page: 20 more great free web fonts... 22. Tikal Sans This free web font takes its name from the Mayans' main cityTaking its name from the Mayans' most prominent city, Tikal Sans' characterful sharp-ended strokes are influenced by glyphs that were used by the South American civilization. Foundry Latinotype gave this web font a large, contemporary-feeling x-height for both legibility and friendly appeal, while its multiple weights ensure maximum versatility. Note: currently only medium and medium italic are available free. 23. Arvo Good arvo, mate! And a very good web font, too...Equally suited to both print and web, Anton Koovit's geometric slab serif is available in Roman, Italic, Roman Bold, and Bold Italic. Although this free web font has an almost uniform stroke width, Arvo's very slight contrast adds to its character – and it's also carefully hinted to enhance its on-screen readability. 24. Bevan Ultra-bold web fonts don't always translate to screens, but this one doesThis is Vernon Adams' reimagining of a traditional 1930s slab serif by Heinrich Jost. The letterforms have been digitised, reshaped and optimised for the web, with more open counters and stronger stems to ensure that Bevan functions as an ultra-bold display font that suits modern browsers. 25. Old Standard TT This web font has a very 'scientific document' feel to itRevisiting the Modern (classicist) serif style that was widespread in the late 19th and early 20th century but later abandoned, this style is well suited to giving style and heritage to particular types of content, such as scientific papers, or for setting Greek or Cyrillic type. The name counterbalances the 'New Standard' (Obyknovennaya Novaya) used in much Soviet typography. 26. Kreon This is a personality-packed web font which is great for blogsIdeally suited to magazine and news websites, as well as blogs, this characterful serif by Julia Petretta has a slight slab feel to it, but its balanced, low-contrast letterforms convey considerably more personality than a more neutral typewriter-style web font might, making it ideal for headlines. Sans serif and italic versions are currently in development. 27. Droid Sans Droid web font is ideal for mobile screens, hence the nameA digital-focused typeface by Ascender Corp's type director Steve Matteson, Droid Sans has been optimised for maximum readability at small sizes for user interfaces – particularly menus on mobile phone screens (hence the Android-referencing name). It has an upright stress with open letterforms, and balances a neutral feel with a friendly touch. 28. Italiana This elegant web font adds a touch of class to any siteAnother web font geared up for setting newspaper or magazine headlines, which makes it useful for carrying a brand seamlessly across print and digital. Mexico-based designer Santiago Orozco was inspired by traditional Italian calligraphy, and accordingly is well suited to projects that need a touch of elegance and Continental style. Development is ongoing, and Orozco welcomes feedback. 29. Vollkorn Hardworking web font Vollkorn is its designer's first attempt as a typefaceConsidering it's Friedrich Althausen's first attempt at typeface design, this hardworking, multi-purpose serif (the name is German for 'wholemeal') is a considerable accomplishment, and has been downloaded thousands of times. Its chunky, well-defined serifs give it confidence and energy that make it equally effective at large sizes for headlines or titles, or for larger passages of text. 30. Actor The free web font Actor has very distinctive 6s and 9sLike Poly, this free web font emerged from a university project - this time by Thomas Junold while he was studying at Aachen University of Applied Sciences at Karl-Friedrich (Kai) Oetzbach. It has a particularly high x-height that calls for generous line spacing, and also features old-style figures, with 6 and 9 particularly unique. 31. Lato This free web font is published under the Open Font LicenseA sans serif family created by Polish designer Łukasz Dziedzic, Lato is published under the open-source Open Font License. Originally developed for a client project, which was later steered in a different direction, the face is relatively non-descript when used small, but reveals its character at larger sizes, where its semi-rounded characters add warmth. 32. Average Sans Average by name... This web font is neutral and no-nonsenseAs its name implies, this typeface by Argentine designer Eduardo Tunni has relatively neutral letterforms in terms of structure and proportion, and comes in both sans serif and serif versions that complement each other nicely. It's best used as a text font, or for short, no-nonsense headlines. A serif version, simply called Average, is similarly clear and crisp. 33. EB Garamond This variation of the Garamond typeface is a great free web fontSince its roots in the 16th century, the humanist serif face Garamond has become a true typographic icon, and much copied. This particular open-source project by Georg Duffner seeks to bring the essence of Claude Garamond's masterpiece onto the web. The 'EB' stands for Egenolff-Berner, as the web font is based on a specimen created by Conrad Berner while at the Egenolff print office. 34. Ubuntu Ubuntu is a distinctive web font - and open source, of courseCreated by leading London foundry Dalton Maag, this distinctive sans serif font was developed with funding from Canonical Ltd to benefit the wider free software community, and users are encouraged to modify, improve and share the web font. Ubuntu is designed to convey personality on both desktop and mobile screens. 35. Rosario Rosario is perfect for setting paragraph typeRosario is described by publisher Omnibus as being a classic semi-serif typeface, featuring weak contrast and smooth endings. We think it's an excellent Humanist sans-serif addition to your type arsenal. Perfect for setting paragraph type, Rosario is named after the city where designer Héctor Gatti lives. The font has also benefited from TrueType hinting additions provided by Adobe via their Edge Web Fonts platform. 36. Roboto Slab Roboto Slab provides a pleasant reading experienceRoboto Slab is one variant in the wider Roboto family designed by Christian Robertson. The slab version particularly catches the eye with its geometric shapes and open curves. It works equally well as a display font or for dense copy: the letterform rhythm feels natural, making for a pleasant reading experience. 37. Oswald Oswald is a fantastic display font for headlinesOne of the first fonts to be featured in Google's Web Fonts library, Oswald has been updated more recently to include multiple weights, extended character sets and better kerning. The font is a reworking of the classic Alternate Gothic sans-serif typeface style, created by designer Vernon Adams, and is a fantastic display font for headlines and captions. 38. Stalemate Stalemate works well as an accent fontA wonderfully quaint script design by Jim Lyles, and harking back to vintage origins. This font works well as an accent or display font, adding instant "personal" impact to your typography on the page. 39. Crimson Text Crimson Text is a solid, well proportioned serifThis wonderfully refined font makes an excellent choice for copy that requires the solidity and impact of a well proportioned serif. Designed by Sebastian Kosch in the best traditions of oldstyle typefaces such as Garamond, this features beautifully rendered ordinals and uppercase forms, making it a solid and reliable choice for many applications. 40. Ledger Free web font Ledger has excellent legibility even on low-resolution screensA multi-purpose face with a large x-height, strong stroke contrast, and clearly defined serifs and terminals that all contribute to excellent readability, Denis Masharov's free web font Ledger is particularly effective for editorial use - working equally well on the printed page or on a low-resolution screen. 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There can be few brand turnarounds as mind-boggling as Lego's. Here is a Danish toy manufacturer, with its roots carved by Ole Kirk Christiansen – a small-town furniture store owner – that has spawned into the biggest brand on the planet. Its fleet of movies, spin-offs and tie-ins propelled Lego beyond the likes of Apple, Ferrari and Sony to become the most recognisable and commercially successful brand on the planet. And Lego has managed this with effortless cool, embracing and entertaining children and adults alike. That's some story. And it's an even more interesting story to tell. As The Lego Ninjago Movie, the latest Lego box-office banger hits big screens in the US, it's worth taking a look at how Lego rewrote the rules of brand innovation to become the megalith it is today. How to challenge brand stereotypesBroad building blocks "What Lego has is a way to bring out kids' and, frankly, adults' imagination, creativity and with joy," Dan Lin, CEO of Lin Pictures and producer of the Lego movies told Adweek earlier this year. In recent years, Lego has achieved this by adopting creative ideas in new and more daring ways. To understand the broad-mindedness of the Lego brand, we have to look back to the 1940s. Having found success in manufacturing wooden toys, Christiansen embraced a seismic shift in product engineering by purchasing one of the first available injection-moulding machines and producing his bricks in cellulose acetate. Taking on the advice of an outsider – British toy maker Hilary Page – Lego moved the interlocking studs to the top of the brick, and by 1958, the modern brick design was realised. Amazingly, bricks from 1958 are still compatible with the most modern design. Why change a winning formula, after all? Amazingly, the first brick design is compatible with modern setsLego's story is well documented – Daniel Junge and Kief Davidson's brilliant exploration of the brand, Beyond the Brick: A Lego Brickumentary explores the history and impact of Lego and is well worth a watch – and its seminal revival and growth holds important lessons for creatives working with ailing brands. But it's not just the movies and franchise tie-ins of recent years that mark Lego out as an innovator. Lego's very DNA is forged from chance-taking creativity. So what lessons can we all learn from what is now deemed the most valuable brand on the planet? We've found the following four pieces of advice from the Lego success story. 01. Use disruption as a force for good Lego's success shows that disrupting the status quo can be a force for good that can help cement your brand's reputation for progressiveness and innovation. Children's toys used to be all made from wood. That was a given ideology that every manufacturer adhered to. Plastic was, in the late 1940s, the preserve of kitchenware and furniture, and it had no place in the toy box. When Christiansen decided to produce Lego blocks in plastic, his critics lined up to take pot shots at him. Ole Kirk Christiansen took a chance on plastic when everyone else was still making toys from woodPlastic was cheap, mass-produced and lacked the 'feel' of wood that made toys dear to kids, the critics said. But these critics couldn't see that there were alternatives to the accepted rules of the time, and only Christiansen had the metal to disrupt the given order of the day to try something bold and new. 02. Have a purpose Holding an unflinching creative vision is key for a successful project. Sure, parameters and requirements can change. Ideas can be flung back at the drawing board, and even tossed in the bin. But once set upon, staying true to your creative vision is one step in guaranteeing a project's focus and success. Lego's overarching philosophy is ‘good quality play'. The company believes that this enriches a child's life and lays the foundation for their growth into adulthood. With a self-proclaiming brand motto that 'Only the best is good enough' it's easy to see how a determination to deliver on its purpose and philosophy is key to Lego's success. By sticking to a core philosophy, Lego has avoided pitfalls and criticisms that other brands might not have. Famously, when it first introduced its Star Wars franchise of figures and blocks, it received criticism for associating 'war' with children's toys. But by sticking to its core philosophy of ‘good quality play' that enriches children's lives, it managed to align what was a savvy corporate move with its core ideology as a toymaker. 03. Listen to your fans By the mid-1990s, the Lego brand hit a trough. Sales were down, even though the brand was expanding into new markets at a dizzying rate. New Lego sets included entire cities, medieval castles and space collections, while the brand moved into clothing and computer games, theme parks and playing cards. A sales dip in the mid-90s saw Lego refocusing on its core ethosSo what did Lego do? Its first stop was to call in a management consultancy to examine its business. What it found was that the brand had drifted too far from its core philosophy. So Lego pulled in more help – this time from from its core users. It recruited from a pool of young Lego enthusiasts who lived the motto of the business and told the brand it needed to refocus on what it does best. 04. Figure out what works (and what doesn't) Since the 1970s, Lego bricks and characters have been used to create fan films. Whether recasting Star Wars in bricks or inventing original stories, by the 2000s Lego-based shorts were nothing new, and had long been on the company's radar. Against the odds, a full-blown Lego film was a runaway successWhat was new was the idea, in 2008, of a full-blown Lego movie. Franchised films are a stable Hollywood earner – based on theme park rides (Pirates of the Caribbean), video games (Tomb Raider, Final Fantasy and more) and comic book characters (The whole Marvel and DC worlds). The likes of He Man, GI Joe, Transformers and My Little Pony were toy franchises that hit the big and little screen in classic cartoon form. But Lego opted for something different, and something totally original. The Lego Movie doesn't feel like CGI, but doesn't seem like traditional stop-motion either. The brand went on to continued success with its Lego Batman Movie"We wanted to make the film feel like the way you play, the way I remember playing. We wanted to make it feel as epic and ambitious and self-serious as a kid feels when they play with Lego," said Chris McKay, animation supervisor on The Lego Movie. It's safe to say that the movie managed exactly that, and cemented Lego's place as a brand so confident in its core philosophy, it's willing to rejuvenate and take creative chances that other brands simply can't dream of. Related articles: Is no branding the best way to get attention? Transform your design workspace with this awesome Lego tape Lego art: 40 designs that will blow your mind View the full article

Branding is more than just a snappy slogan or clever logo – it's how customers connect with your service across all sorts of platforms. And designers who specialise in creating memorable brands have plenty of tricks up their sleeves to make people respond to a company in certain ways. We've already seen how colours can influence the ways people perceive a brand, thanks to this useful infographic that helps you pick the perfect palette. Now the new Typography in Branding infographic from cohesive brand creators Iconic Fox is here to show you how typography is a design decision that needs careful consideration. Best free fonts for designersBy breaking typography choices down into three main styles – namely serif, sans-serif and script – this infographic reveals how the different typefaces have been used by brands over the years. Each style is also introduced with a series of characteristics and popular associations to inform readers of how they’re best applied. For example, serif fonts are linked to tradition and reliability, so they’re well suited to print media brands, it says. On top of this, the infographic also takes us on a trip through time. Every typeface is split into key time periods that help to give some context as to why particular styles have produced certain associations. To use our old friend, serif typefaces, we see that the style can trace its roots all the way back to 1460 where it has a strong link to calligraphy. Perhaps this set the foundation for the typeface genre becoming the respectable style we feel it to be today? Explore the infographic in full below, and on the Iconic Fox website. And thanks to plenty of style suggestions, there are lots of ideas to investigate on your journey to find or create the perfect typeface for your brand. Click the icon in the top-right to see the full sized infographic Related articles: 21 outstanding uses of colour in branding 50 top typography tutorials How to choose the right typeface for a brand View the full article

We all love a good movie, but rather than tune into the latest action film or comedy, why not take a look at some of the many awesome design movies and documentaries out there? There’s nothing better than seeing what some of the great designers have done to help boost your creative ideas and spur you on. With new for 2017 Netflix series Abstract: The Art of Design booming, it's clear there's a huge appetite in the design community for films about other designers and areas of design. So in no particular order, here’s a rundown of 10 of the best classic design documentaries to catch, featuring famous names and inspiring stories, covering everything from typography to street art. 01. Why Man Creates, 1968 Seminal artist Saul Bass and Mayo Simon created animated short documentary Why Man Creates in 1968. An early classic, the film discusses the nature of creativity and is as much inspiring today as it was 50 years ago. 02. Helvetica, 2007 American director Gary Hustwit celebrates 50 years of the typeface with a feature-length documentary focusing on the wider conversation about how type affects our culture. Released in 2007, the documentary has received widespread recognition and been shown at over 200 film festivals, museums, design conferences, and cinemas worldwide. 03. Design and Thinking, 2012 Directed by Mu-Ming Tsai, Design and Thinking examines how design can influence the world of business and social change and calls on creative minds to work together to change the world. Interviewees David Kelley, Bill Moggridge and Tim Brown put forward the idea that attempting to ask the right question is more important than providing firm answers. 04. Objectified, 2009 Following on from Helvetica, Gary Hustwit’s second film looks at the world of design engineering and the creative concepts behind everyday objects such as toothbrushes to tech gadgets. He also completed a trilogy with his third film, Urbanized, which looks at the design of cities. 05. Milton Glaser: To Inform and Delight, 2009 Wendy Keys’ debut documentary offers a glimpse into the brain behind the iconic I ❤ NY logo and New York Magazine. Released in 2008, the film illustrates the full-breadth of Glaser’s artistic work and has become a design docu classic. 06. PressPausePlay, 2011 Directed by David Dworsky and Victor Köhler, PressPausePlay interviews with some of the world's most influential creators of the digital era to ask: Does democratized culture mean better art or is true talent instead drowned out? 07. The Universe of Keith Haring, 2008 Christina Clausen plays homage to Haring’s iconic career, told through archive footage and a series of interviews from the likes of Jeffrey Deitch to David LaChapelle to Yoko Ono. 08. Sign Painters, 2014 This pay-per-view documentary from Faythe Levine and Sam Macon depicts the fascinating stories of more than two dozen sign painters working in cities throughout the US, celebrating the specialised art form. 09. The Cool School, 2008 A documentary depicting the art scene of 1940s America, The Cool School tells the story of how a small group of creatives gave birth to the LA art scene. Walter Hopps and Irving Blum, owners of the Ferus Gallery, painters Ed Ruscha and John Altoon, and architect Frank Gehry are just some of those featured. 10. Beautiful Losers, 2008 Directed by Aaron Rose, founder of the now-closed Alleged Gallery in New York City, Beautiful Losers depicts the work of a 1990s collective that championed a 'do-it-yourself' style - influenced by skateboarding, graffiti and hip hop. Liked this? Read these: 4 classic movie poster designs making a comeback 10 famous designers’ online portfolios and what you can learn from them Best free fonts for designers View the full article

The Equifax data breach saga so far, a Google HTTPS warnings paper, cryptocurrency mining at the Pirate Bay, and bringing machine learning to passwords are all discussed. View the full article

If you're browsing the web right now, the odds are high that there is someone trying to access your data. It could be a hacker, an advertiser, or your own internet service provider. Avoid prying eyes no matter who they belong to with VPN Unlimited. Get a lifetime subscription right now for just $49.99 (approx £37) VPNs are essential tools when it comes to privacy and security. When you browse the web, your information can be collected by just about anyone. To keep that from happening, just use VPN Unlimited. This VPN allows you to route your information through an encrypted connection to a remote server that protects your data and keeps it safe as you go about your online business. Block out advertisers, ISPs, hackers – and do away with geo restrictions when using your favourite service. You can get a lifetime subscription to VPN Unlimited Infinity for just $49.99 (approx £37). That’s a 90% saving off the full retail price for an essential piece of protection online, so grab this offer today! Creative Bloq deals This great deal comes courtesy of the Creative Bloq Deals store – a creative marketplace that's dedicated to ensuring you save money on the items that improve your design life. We all like a special offer or two, particularly with creative tools and design assets often being eye-wateringly expensive. That's why the Creative Bloq Deals store is committed to bringing you useful deals, freebies and giveaways on design assets (logos, templates, icons, fonts, vectors and more), tutorials, e-learning, inspirational items, hardware and more. Every day of the working week we feature a new offer, freebie or contest – if you miss one, you can easily find past deals posts on the Deals Staff author page or Offer tag page. Plus, you can get in touch with any feedback at: deals@creativebloq.com. View the full article

Ambient Design's ArtRage 5 is the perfect program if you want to sit down and start painting straight away, but while other painting software boast this ability, under the hood ArtRage has enough customisable options to make it a professional-level experience. How to draw and paint – pro tips and tutorialsThe art program's redesigned interface is intuitive and minimalistic, designed to ensure that you can focus on your creativity. The interface vanishes when you start painting near it so that you can put down uninterrupted brushstrokes, and reappears as soon as you finish. These kind of helpful design choices are prevalent throughout version 5, which is part of what makes ArtRage such a joy to use. The latest version of ArtRage enables you to pin references – which can be resized and manipulated – to your canvas, for ease of useEssential options such as tool and colour selection are immediately visible in the interface, while other less-frequently used functions are concealed in Pods to avoid taking up too much of your workspace. The interface is organised to maximise the space you have for painting, but it's no bother to locate an option or menu when you need to. The interface is customisable: most panels can be relocated from the canvas and moved to more convenient locations such as on a second monitor, and you can scale and rotate any of the floating panels. The tools are located in the bottom left of the screen, with each tool acting much as you'd expect of their natural counterpart. They each have a number of different useful and realistic feeling presets available, and you can further customise their properties by clicking the Settings box if you want to start fine-tuning effects. The option is there to create custom tools if you've got a modified brush that works well, but you'll find a lot of the presets are so good at replicating natural media, that you may not even feel the need to. ArtRage 5 enables you to choose options such as how much paint is loaded and how well it mixesAnother new feature in version 5 is its ability to import photos or images as both reference images and tracing images. Multiple Reference Images can be pinned to your screens so that you can use them as you paint, which is handy in itself, but they can be re-sized, repositioned and also zoomed into if you only need to look at one specific area. Again, this enables you to make the most of your workspace. Additionally you can use your reference images to colour-pick, to make painting even faster. Tracing images work differently. They appear translucently so that you can see your painting and use your brushstrokes to more creatively clone your photos, while ArtRage's Automatic Colour selection samples the relevant colours for you. ArtRage 5 is straightforward to use from the outset, with a gentle learning curve. It helps you to produce fantastic, realistic-looking results, gives you a lot of customisation if you need it, and is a bargain buy to boot. This article originally appeared in ImagineFX issue 147. Subscribe here. Related articles: 20 best iPad art apps for painting and sketching The best drawing tablet: our pick of the best graphics tablets How to create a realistic digital portrait View the full article

A few years ago, video projection mapping (aka spatial augmented reality, or projecting video onto 3D surfaces such as buildings) was a fledgling art form, with a handful of noteworthy examples. Now, a head-turning projection is par for the course for any building opening, product launch, award ceremony or even a big birthday party (if it's good enough for the Queen). Inspiring examples of 3D artVideo projection mapping has the capacity to transform any object into a screen. Forget flat projection, as projection mapping has the ability to take a real-world object, such as a building, and project onto its walls without any distortion. Events combine motion graphics, 3D, animation, and video to playfully highlight, deconstruct, rotate, recontextualise and generally manipulate a building's usual geometry. Often site-specific, the best work enhances rather than effaces the architecture it's projected onto. The sheer scale can be breathtaking and the illusion of everyday and static objects around us becoming animate and playfully reworked can be incredibly exciting. Just look at the expressions on the audience's faces during a projection and you see an almost childlike glee. We've picked our favourite examples of projection mapping that you must see, ranging from O2's stunning rose, to micro projections on the petals of a flower, to an incredible display the full height of the Sagrada Familia. 01. Bloom Established in 1947 to provide a platform for the flowering of the human spirit in the aftermath of the Second World War, the Edinburgh International Festival celebrated its 70th anniversary in 2017. To mark the occasion, 59 Productions conceived an opening event that transformed the whole of St Andrew Square into a magical night garden and saw buildings burst into life in a floral explosion of colour, texture and sound. And rather than being a one-off event, Bloom ran for two nights at the start of the festival, from 10pm to midnight on a 20-minute loop, allowing the audience to enjoy the spectacle at their own pace. 02. Interconnection The winner of both the Jury's Choice and People's Choice awards at the 2016 iMapp Bucharest competition, Interconnection transformed the Palace of Parliament in Bucharest, Romania, into a psychotropic exploration of the interconnectedness of all things, man. Created by Limelight 3D Projection Mapping, it draws inspiration from contemporary visionary art and architecture, sacred geometry, physics and chemistry, and mixes them all up into a properly mind-altering five-minute trip. 03. O2's Wear the Rose In September 2015, the O2 joined forces with Projection Artworks to create the world's largest projection mapping project to celebrate the Rugby World Cup. Making use of 68 projectors and more than 122 moving head light fixtures, the roof of the venue was transformed into the English rose emblem. According to O2, the show could be seen from space. 04. Harrods' Fabergé egg Projection Artworks was also part of the team that created the world’s brightest projection mapping show in Easter 2015. Global design consultancy JUSTSO collaborated with Projection Artworks to illuminate the windows of world-famous department store Harrods. Conceived for Fabergé's Easter storefront display, the 360-degree mapped 3D installation is based on the company's pendent designs – which are 1/100th of the size of the 1.5m model – and incorporates an interactive touchscreen element to showcase the detail of the jewellery. 05. Box This video from Bot & Dolly was created without any special effects. As the performer engages with a morphing set, unfathomable shapes, graphics and animations are revealed. As the video continues, we're eventually shown that it is in fact, a robotic mechanism hidden behind every illusion. Using their state of the art robotic camera systems 'Iris' and 'Scout', the technique allows for millimeter precision of the robot arms. 06. Battersea Power Station Annual Party Battersea Power Station invited Drive, a UK-based agency that specialises in projection mapping, to create an awe-inspiring visual experience to raise awareness for the iconic building's spectacular redevelopment. This is the result: 360,000 lumens of immersive visuals celebrating the building's past, present and future. 07. Tokyo Station Vision JR East celebrates the opening of the reconditioned Tokyo Station with a spectacular projection mapping experiment by NHK Enterprise. Brickwork peels away to reveal pistons; clockwork automata strum pilasters while trumpets and cymbals blow and crash from behind bays; at one point a route-map inscribes itself across the facade like a 150m long game of Snake. This is a great projection, sympathetic not only to the architectonics of the building, but its function too. 08. Dr Blighty at Brighton Pavilion Dr Blighty was a free production that became one of the highlights of the 2016 Brighton Festival, transforming the Brighton Pavilion, on England's south coast, into an Indian scene. Produced by Nutkhut and animated by motion design and projection mapping specialist NOVAK, it celebrated Brighton Pavilion's history as a WWI hospital for wounded Indian soldiers. A specially commissioned soundtrack by Shri and Ed Carter rounded of the colourful event. 09. Speed of Light Not all projection mapping examples can be measured in metres. The Theory's personal project Speed of Light bills itself as the worlds smallest all action police chase. Using hand-held micro projectors with an iPhone video source, Tom Jenkins and Simon Sharp create a dynamic and witty film on the surface of their own office that proves size isn't everything. 10. As Above, So Below Light Harvest assembled a whole team of artists for this unusual mapping for Manhattan Bridge. The animation makes great use of the heavily rusticated facade of the bridge but where it really shines is in the tunnels underneath. The entire curved ceiling becomes animated, when entering the tunnel the audience becomes immersed in the projection. 11. Willow - 'Sweater' Using two walls, a treadmill, and some nifty projection, director Filip Sterckx creates a virtual world for the Willow's music video. As with most projection mapping it's the technique that charms here. Singer Pieter-Jan Van Den Troost gropes at doors that aren't really there, trots on the spot down imaginary stairs, and kneels pretending to be paddling in the sea. It's all surprisingly lo-tech, and all the better for it. 12. Lighting the Sails Jørn Utzon's inspiration for Sydney Opera House's iconic shell roof is brought to life in this work by Urban Screen. The roofs appear as fabric ship sails, undulating in the wind. The distinctive chevron tiles - a labour of love for Utzon - pulse, fold, and rupture to reveal the rich interiors. All of Urban Screen's projections are worth watching, particularly Tag und Nacht for its clever interplay between in the interior and exterior, and the seminal 555 Kubik. 13. Scintillation Xavier Chaissaing's super low budget film demonstrated what an inventive artist can achieve with limited resources. The film was shot with a DSLR and a motion control rig made by the artist himself. Its innovative mix of stop motion footage and live camera projection is particularly bewitching in the scenes where the projection is viewed through the translucent petals of a flower. 14. Omicron One of the few permanent installations in this list, Omicron can be seen at the Hala Stulecia museum of Architecture in Wroclaw, Poland. Romain Tardy's minimalist aesthetic takes its inspiration from the period in which the dome was built and does an incredible job of highlighting its structural qualities, making the heavy concrete construction light and dynamic. The making-of video is interesting, too. 15. Sagrada Familia (Ode à la vie) Gaudi's plans for a polychrome facade on the Sagrada Familia have been realised, albeit only for 15 minutes. Moment Factory combined video projection, gobos, sharp beam lights projecting beams into the sky, and lighting from the interior to create a spectacle it describes as a, "living fresco made of colour, light and sound". To work with the complex geometry of the cathedral a 3D scan was used to help map and light a show that works with the host architecture in brilliant symbiosis. Related articles: 27 world famous buildings to inspire you Why VR could be a game-changer in the architecture industry The 25 greatest animated music videos View the full article

Most design agency sites look very similar. Even when you have big-name clients, impressive projects or unique activities to boast of, shove all of your images into a standard grid and suddenly everything starts to look bland and formless. It doesn’t have to be this way, though. These 10 sites, all new for 2017, have all done something a bit different with their use of images. And while that doesn’t mean the sites as a whole are perfect, they can provide some useful pointers to help you breathe some added life into your next redesign. 01. Creano Creano takes a ‘less is more’ approach to imagery Founded in 2015, Creano is a digital studio based in Paris, with clients including Simone & Simon, Clarins and Truffaut. On its new website it takes somewhat of a ‘less is more’ approach to project imagery. On first look, the image associated with each case study is hidden in soft focus behind a monochrome filter, establishing a feeling of distant allure. Click on the project title, though, and the image comes into sharp relief, encouraging you to explore further. It’s a subtle but original and effective way to present project imagery that adds a nice touch of sophistication to this boutique agency’s portfolio. 02. The D4D The D4D has avoided the obvious route to image choice on its new siteEstablished in 2006, The D4D stands for “The Department of the Fourth Dimension”, and describes itself as a ‘multidimensional storytelling agency’. An award-winning creative firm specialising in strategy, design and content creation, it’s based in Los Angeles and its impressive client list includes the likes of Apple, Cisco, NBC and the University of California. The D4D’s new website uses full-screen, impactful imagery to sell its case studies, but it’s the image selection that really raises eyebrows. Light years away from the kind of bland, corporate-style photography of most design agency sites, the D4D has taken a real risk in picking a series of oblique, off-kilter, arty stills. It’s a risk that really pays off, though, giving the site a sense of personality and marking the studio out as a true innovator. 03. North 2 North 2 takes an unusual approach to visually representing its case studiesBased in Zagreb, Croatia, North 2 is a small studio that describes itself as “packed with creative energy”. Founded in 2010, its clients include building and architectural firm Hassan Abul, food production company Atlantic Grupa and cycling firm Bicikli Fumić. When it comes to presenting client work on an agency website, the normal approach is to use screengrabs or photography from the project itself. But here North 2 has decided to do something a little different. On its new site, each case study in the carousel is represented by a bespoke piece of photography; of a hand holding up a relevant product. It’s quite an original strategy, and likely to appeal to any client looking for someone to take a thoughtful and imaginative approach to their day-to-day work. 04. Josephmark Josephmark has found an elegant solution to the problem of how to showcase unfinished workFounded in 2004, Josephmark is a global digital design company headquartered in Queensland, Australia. Its clients include community-driven music discovery platform Undrtone, startup hub Vest and social TV company Xumo. One of the biggest frustrations when it comes to promoting agency work is when you’ve got numerous exciting projects you want to tell the world about, but you can’t because they’re not finished and so there’s nothing to show. Josephmark has found a rather elegant solution to this on its new site, by dividing its portfolio into ‘In-Progress’ and ‘Complete’. The former is represented pictorially by a colourful but blurred out image. It’s a great idea, because this way you can see the range of activities the studio is working on at a glance, rather than assuming that, because there’s not much on show, it doesn’t have many clients. 05. Canvas United Canvas United deliberately distorts and obscures the full-screen imagery on its siteCanvas United is a full-service digital agency based in New York City. Founded in 2005, its clients include Showtime Networks, Credit Suisse, BBC Worldwide, and Estee Lauder. While most agency websites seek out the most colourful and vibrant images for their site, Canvas United has gone defiantly in the opposite direction. It has brought all its project images firmly into the background behind a dynamic, monochrome filter that resembles the flickering picture from an old-style TV. While it’s an odd approach, it works brilliantly in creating an original look and feel to the site, making you feel like this is not the standard agency but a bunch of people who think about things a little differently. 06. Epok Design Epok Design’s homepage truly makes the main image the ‘hero’Founded in 2009 in Paris, France, Epok Design is a creative studio dedicated to visual identity, print and web design. Its homepage uses an unusual device that ‘frames’ the carousel of project images within a rectangular menu of options on each corner. This adds an element of dynamism to the presentation, plus we like that if you keep pressing the arrow, you get extra text; keep going and yet more projects appear. 07. Boorbool Full-screen images draw you into the world of Boorbool’s work Founded in 2001 and based in Lyon, France, Boorbool specialises in global communication, graphic design and multimedia development. Its clients include fashion event Le Marché de la Mode Vintage Lyon, legal institution La Chambre des Notaires du Rhône and watchmaker Jean Richard. Its website, new for 2017, makes great use of full-screen imagery as you scroll up and down the list of projects. While not all of the clients are that exciting, the images are brilliantly chosen and work successfully in drawing you into the world of the studio and its activities. We’d like it to do something about the white text, though, which did present legibility issues on the devices we viewed it on. 08. Apploud Presenting its project images in monochrome adds a touch of class to this Prague agency’s new websiteFounded in 2012, Apploud is a digital agency based in Prague, Czech Republic, that offers a mix of strategic thinking, creativity and technology. Its clients include BMW, MINI, Red Bull, Bang & Olufsen, Jaguar Land Rover, Vodafone and Airbnb. Like Canvas United above, Apploud makes great use of monochrome on its new website. This treatment gives images that might otherwise look a little bland and corporate an arty sheen that provides an atmosphere of sophisticated thoughtfulness. 09. Equal Parts Studio Equal Parts Studio presents its projects as GIFsFounded in 2016, Equal Parts Studio is a studio in Toronto, Canada, that focuses on branding and digital design. Specialising in visual communication for small businesses and startups, it especially enjoys tackling challenging projects that combine multiple media. When it comes to visually representing projects, most agencies either opt for stills or video, or occasionally a combination of both. Equal Parts Studio, however, takes a different tack, turning graphics from case studies into cute little GIFs. It’s bright, cheerful and a breath of fresh air for anyone bored with seeing the same cookie-cutter agency portfolios over and over again. 10. Merci-Michel There’s an emphasis on fun and quirkiness in the image choices on Merci-Michel’s siteMerci-Michel is a digital production house based in Paris. Founded in 2012, it specialises in interactive solutions, user interfaces and immersive campaigns. The way it presents images on its site is slick and dynamic, and it really puts thought into grabbing the most fun, offbeat and attention-grabbing stills from its superlative work. View the full article

APT33 targets petrochemical, aerospace and energy sector firms based in U.S., Saudi Arabia and South Korea with destructive malware linked to StoneDrill. View the full article

Joomla on Tuesday patched a critical LDAP injection vulnerability that had lingered in the content management system for eight years. Attackers could use this bug to steal admin login credentials. View the full article

Many people in the UK spent 24 June 2016 in a state of shock in the wake of the previous day’s Brexit referendum. Whether you're anxious or excited about the UK's future after we exit the EU in 2019, Brexit is certainly going to involve some changes. But what does Brexit mean for the design industry, and designers? We spoke to a range of successful UK design businesses – from boutique studios to vast global networks – to gauge what effect, if any, they’ve seen so far since the vote; and how they propose to weather the potential storm on the horizon. We look at the impact Brexit could have on UK design jobs and recruitment; winning and retaining clients; and studios’ cashflow and profitability. Let's discover what Brexit could mean for you, starting with a look at how Brexit is progressing so far. According to Michael Dougan, professor of European law at the University of Liverpool, the UK Government doesn’t have much of a hand to play with in the Brexit negotiations. “The UK entered its withdrawal negotiations from a position of extraordinary weakness,” he argues. “There is not only a serious degree of under-preparation, but also a national viewpoint dominated by ideology – with all its usual ignorance and arrogance – rather than informed, pragmatic policy. As a consequence, events could not be going any further from the UK Government’s ‘plans’.” An impact on multicultural design Dougan’s inverted commas speak volumes: from the outside looking in, anything resembling a coherent plan certainly seems a long way off. So how can creative businesses in the UK prepare for the unknown? For Tim Lindsay, CEO of D&AD, diversity and multiculturalism is what makes the UK one of the world’s great creative hubs – and he laments proposed measures such as fingerprinting for new immigrants. “We are becoming a country that slams the door on visitors, and turns its back on our neighbours,” he argues. “Apart from the fact that every competent authority agrees this is suicidal for our economy, it will have a seriously negative and specific effect on the creative industries.“ D&AD's CEO Tim Lindsay believes Brexit could be devastating for the UK's talent pool“It's no coincidence that great design, advertising, fashion, music, film, architecture, food and much more besides are generated in the most multicultural city on the planet,” Lindsay continues. “How can we seriously doubt that 'taking back control of our borders' will deter talent from coming here, and cause a significant exodus too?” The best-case scenario Of course, experts have been wrong before. Could the best possible Brexit outcome see the UK’s design sector even better off outside of the EU? The UK’s longstanding global reputation in this field, as well as its critical mass of world-class agencies, are two of its biggest assets. But with many of those agencies drawing on EU talent and working with EU clients, closing the borders is only likely to be detrimental. “The best outcome is an open-door policy that encourages creative talent into the UK, and the affords us freedom to do international business without layers of added administration and cost,” suggests Sue Strange, brand and strategy director at Manchester-based studio Music. Taxi Studio's recent project The København Collection for Carlsberg is inspired by the brand's Danish rootsBristol-based Taxi Studio's clients include one of Europe’s biggest breweries, Carlsberg. Its commercial director, Adam Ray, believes breaking away from collective EU policies that are perceived to be restrictive may have a positive impact: “Favourable trade agreements could help reduce barriers to global markets,” he points out. Simon Elliott, co-founder and creative director at London-based consultancy Rose Design, is less optimistic – and he dreams of a second referendum to make it all go away. “The next best thing would be a softer Brexit, allowing freedom of movement and trade, without red tape, for us, European clients and European staff.” The worst-case scenario GBH co-founder and creative director Mark Bonner fears that the UK Government will “behave petulantly” and irritate its EU neighbours by pushing for a so-called ‘hard’ Brexit deal. “I think 'tit for tat' policy restrictions could begin to throttle our ability to trade and move freely,” he reflects. “Philosophically, the referendum decision was a sad reality for us all at GBH, as we enjoy collaboration right across Europe with a whole host of clients.” Perhaps unsurprisingly, Strange’s worst-case scenario is the polar opposite of what she hopes will happen: EU talent is discouraged from working in the UK, and the cost of doing business in Europe becomes prohibitively expensive for small independent agencies such as Music. Elliott concurs about the impact on smaller outfits: “Leaving Europe without a decent trade deal in place can only make life harder for businesses like ours,” he says. “We currently enjoy the freedom of working with whoever wants to buy our expertise.” With 25 offices worldwide, Landor Associates' global clients include Abu Dhabi-based airline EtihadAt the other end of the scale, Peter Knapp is global creative officer at WPP-owned branding network Landor Associates, which has 25 offices worldwide – including several in EU countries. “The worst case for us will be that the local market loses economic confidence, and local UK clients invest less in creative solutions,” he believes. “Either way, it’s really important that the UK continues to be seen as a leading global force in creativity.” Next page: What Brexit means for design jobs and recruitment Recruitment is a concern for the design industry in a post-Brexit world: rather like the Premier League football clubs that wow audiences around the globe, many of the UK’s world-class agencies have recruited from a Europe-wide talent pool to build a winning team. With immigration one of the top bones of contention in the EU referendum campaign, the question of freedom of movement is critical – not just for the risk of discouraging new recruits from crossing the Channel, but potentially for driving existing staff back to their countries of origin. How to launch a creative businessHere, we explore how Brexit has impacted recruitment and retention of staff so far, and how you can prepare for different eventualities. Free movement under debate According to EU law expert Michael Dougan, the Government simply can’t have its cake and eat it: “As the European Council has repeatedly affirmed, no relationship – no matter how close – can offer the same benefits as EU membership,“ he insists. Retaining access to that all-important Single Market for trade without agreeing to free movement – not to mention conforming with the EU’s various regulatory standards – Dougan considers impossible. “The EU will insist on a level playing field in areas such as competition and state aid,” he adds. “It will safeguard against unfair competitive advantages regarding tax, social and environmental dumping, for instance. And the UK will pay for such privileges, just like everyone else has to.” These are, says Dougan, basic and inescapable facts: “And yet, the UK Government continues to make fantastical demands in one breath, while laying down ‘red lines’ about immigration and judicial supervision in the next,” he adds, “apparently oblivious to the price that must be paid.” Clearly, while negotiations are in progress we are in no position to guarantee whether free movement will continue for your staff – but we can provide some advice for staying on top of your game, whatever happens... Try to boost staff morale On the morning of 24 June 2016, EU citizens living and working in the UK had an extra wave of insecurity about their personal situations, and in design studios up and down the country, the fear was palpable. “They were anxious and concerned for their futures in the UK, unsurprisingly,” recalls Rose Design’s Simon Elliott. Likewise, the atmosphere at Taxi Studio was “a tangible sense of disappointment”, adds Adam Ray. SomeOne created the entire 'brand world' for the Baku European Games in 2015But for SomeOne's Simon Manchipp, it’s about maintaining a positive attitude and confidence in the face of that uncertainty: “Most have laughed it off,” he shrugs. “They know their talents outshine their passport. They could work anywhere on the planet.” Focus on talent, not location The ‘brain drain’ effect has started in places: Rose has lost staff since the vote. “This time last year, nearly 50 per cent of our team were originally from EU countries,” reveals Elliott. “Several have left us, not entirely on account of the vote, but it was a contributing factor.” A collaboration with artist Mark Wallinger, Rose's Labryrinth: Art on the Underground won Best of Show at 2014's Brand Impact AwardsNot only is existing EU talent departing the UK, but in some cases they are applying in smaller volume for jobs in the first place: a phenomenon that Sue Strange has seen over the past year at Music. Interestingly, Johnson Banks has observed the polar opposite effect: “We’ve had a huge influx of applications from Europe,” reveals creative director Michael Johnson. “Applying before the wall goes up, perhaps?” A diverse talent pool to draw from can only be a good thing, but Ray points out that country of origin is only one factor. “We’d never make a concerted effort to recruit from a certain geography. Portfolio and personality are far more important,” he adds. Cast the net even wider Of course, if talent comes first then it follows that agencies should look globally, visas permitting. “We have a wide mix of people, from Malta to Malaysia,” declares Manchipp. “Diversity is important to have in any creative business, as it contributes to a richer outcome.” Like SomeOne, Johnson Banks works with clients around the world, and its recruitment policies are likewise very open-minded. “We’re still mostly British, but have taken freelance and permanent staff from further afield: the USA, Singapore, Sri Lanka, New Zealand,” reveals Johnson. Johnson Banks underwent a hugely ambitious, 'open-source' branding process for US-based client MozillaWith less than 10 staff at any one time, Johnson Banks is tiny compared to a global branding behemoth like Landor, for which the global nature of its network is reflected in the staff. “It’s a healthy mix from all over the place, which reflects our mix of clients,” confirms Peter Knapp. Don’t neglect the grass roots Recruitment of fully-fledged designers from overseas is one thing, but if Brexit has a sway on international student numbers, it could also have a knock-on effect further down the line. Strange has already observed a sharp decline in international students, and Johnson considers the potential impact of Brexit on education to be “significant”. But Mark Bonner and Simon Manchipp contend that students will continue to be drawn to the top design colleges. Manchester-based Music's recent branding for Powerleague engaged with the grass roots of football in the UK“The quality of education in the UK is a beacon, and will still be highly prized on a global stage,” argues Manchipp. “The mix of students may alter, but I've been seeing a steady rise in students from Korea, China and India prior to any mention of Brexit anyway.” “If the UK’s reputation is maintained, students will still want to be educated in one of the world’s strongest creative cultures,” adds GBH's Bonner, “regardless of our political and economic affiliation with the EU.” He cautions, however, that the current government’s lack of recognition of creative industries as key economic drivers – and an accompanying lack of investment in the arts – is in many ways a much bigger long-term concern than Brexit on this front. Next page: What Brexit means for winning and retaining clients Another crucial consideration when attempting to prepare your design business for Brexit is the effect on your clients: acquiring and retaining them domestically, across Europe, and beyond. There are no certainties here, but tertiary industries such as design and advertising are liable to be hit early if client profitability is squeezed by unfavourable trade terms, or other Brexit-related factors. 13 great tools for pitching to clients“The UK cannot simply wish away the inherent problems of international trade; especially the challenge of tackling non-tariff (regulatory) barriers to cross-border trade in goods and services,” is EU law expert Michael Dougan’s take. “When it comes to the provision of services, the UK seeks an entirely novel deal, with no clear international precedents.” Read on for some essential advice to help your studio win, and retain, a healthy balance of clients in the lead-up, and wake of, Brexit. Calm your clients’ nerves One possible side-effect of the ongoing uncertainty is that clients become jittery, and consequently risk-averse. “I’m already sensing a bit of nervousness in the client community,” admits Michael Johnson. “When clients are nervous, projects go on hold and confidence slips.” Three-quarters of SomeOne’s business is outside the UK. The agency witnessed a hiatus, but only a brief one: “Confidence was knocked,” admits Simon Manchipp. “Many clients held their breath and projects slowed, but they've realised that this is a lengthy process. Back to work.” Continue business as usual Other agencies have not witnessed any tangible effect so far, including The Partners, which landed European cultural channel Arte as a client a few weeks after the referendum (see the video above and picture below). According to UK creative director Stuart Radford, creative ambition from clients is as strong as it’s ever been. The Partners collaborated with Lambie-Nairn on Arte - the agencies will soon merge, along with three other WPP stablematesEU clients account for 55 per cent of GBH’s total business. Fortunately, it remains business as usual there, too: “They understand that we’re passionately pro-EU, and are determined to work across boundaries,” reflects Mark Bonner, who admits he spent the morning after the vote calling them to apologise. “They universally took the piss out of the UK’s decision, and continue to rib us constantly,” he chuckles. For Rose Design, those proportions are reversed and it has a more UK-centric business: 30 per cent of clients are in the EU, 15 per cent are global, 55 per cent are local. The studio has seen some budget cuts, some projects pulled, and other clients being reluctant to commit too far ahead. “Others are not as confident or brave in their commissioning as before,” reveals Simon Elliott. Despite these setbacks, he adds that Rose has observed an upsurge in EU client interest in the past year and predicts that the next 18 months could prove “quite fruitful” as a result. Consider serving clients locally Of course, if location does prove an issue for clients there may be the option to bring the team to them, setting up an overseas outpost or collaborating with local talent where applicable. As part of its 25-office network, Landor can boast outposts in Paris, Hamburg, Geneva and Milan. “We will consider opening more if and when any EU country looks like it could be a place to prosper,” says Peter Knapp. GBH set up a 'pop up' studio in Boston when working on its total overhaul of The Verb HotelOn a much smaller scale, GBH has been known to set up ‘pop up’ studios to cater to specific client projects, and did so in Boston in 2014 and 2017. “We wouldn’t hesitate to do this wherever needed, and with the growth of platforms like WeWork across the EU, it's easier than ever to operate in client cities with low overheads,” adds Bonner. “A UK hub office may continue to make sense, but it may not.” Play to your strengths One of the pro-Brexit campaign’s arguments is that breaking away from the EU – while likely sacrificing the benefits of the Single Market – could open up even more lucrative trade avenues with the rest of the world. Many of the agencies we spoke to enjoy a worldwide client base that to some extent transcends the Brexit issue. “We've become more attractive to a global audience,” agrees Manchipp. “Europe is a huge force, but China, India, America all have epic scale, and audiences that are appreciative of the transformative outcomes that smart commercial creativity can bring. As soon as we became more affordable, they pounced.” SomeOne's major rebrand of Eurostar back in 2011 had to appeal equally to customers in the UK, France and BelgiumStuart Radford emphasises the enduring reputation of the UK design scene as an attraction to clients. “I don’t see that changing as a result of Brexit,” he says, although he does predict a reduction in the total number of quality commissions for the best agencies to fight over. “UK designers are good at solving the most challenging of briefs, and often our creativity thrives from those more adverse parameters,” continues Radford. “If the economy is struggling, brands have to fight harder for their position in the market. "Creativity will be in demand, and it’s those businesses that have the foresight to invest in their brands that will not only weather any storm but thrive in it.” Next page: How Brexit may affect cashflow and profitability Recruitment issues can affect the creative output and operating model of a creative agency, while client acquisition and retention naturally have an impact on the longevity of the business, as well as its profitability. But Brexit may also have an effect on other aspects of your bottom line: from fluctuating exchange rates to operating costs, as well as client budgets that can be tied to much larger economic forces. Let's see what all of this could mean for creative businesses. Keep an eye on the market EU law expert Michael Dougan contests that the primary goal of Brexit negotiations is not to improve trading conditions with the EU, but rather to minimise the mutual loss of market access. And the outcome will have a knock-on effect on various industries, including design. “In less than two years’ time, the regulatory conditions for UK companies doing business across Europe, and vice versa, are set to become substantially less favourable than they are now,” Dougan explains. “That will actively create a vast array of barriers to trade. At best this will increase costs, and at worst it will seal off markets. Different sectors will obviously be impacted in different ways and to different degrees, but the overall effect is not in doubt.” Pay attention to fluctuating exchange rates One spin-off of working with overseas clients as a UK studio, of course, is payment in different currencies – which can be both a blessing and a curse, particularly given the effect of news such as Brexit on the financial markets. GBH has a long-running relationship with Paris-based designer Philippe Starck, and recently designed this range of perfumesAt GBH, 45 per cent of billings are in Euros, and a further 20 per cent are in other global currencies. “I expect overseas clients to move towards paying directly in GBP, if the value of the pound continues to fall,” suggests Mark Bonner. “For now, well-judged Forward Exchange contracts are our friends.” The 10 contract commandments every designer should knowRose bills less than five per cent in Euros, but US Dollars accounts for up to 20 per cent of its business. The studio experienced the effect of the erratic GBP-USD exchange rate first-hand on one large Stateside project this year, during which the dollar fluctuated from 1.35 to 1.16 against the pound over the course of the eight-month process. “We billed each stage on completion, so the rate of exchange was quite different at each payment,” recalls Elliott. “Despite anticipating – and allowing for – currency fluctuation within our initial cost estimates and agreed budgets, it was a bit of a rollercoaster and made us pay a lot more attention to foreign exchange rates than we ever thought we would.” Use a weak pound to your advantage A weak national currency can have upsides as well as downsides, most notably in that it makes UK businesses seem more affordable to overseas clients where the exchange rate is more favourable. “We’ll continue to be an attractive option for a while yet, to potential European clients wanting to buy the best of British design,” predicts Elliott. “Beyond that, it’s difficult to legislate for how tough the EU will choose to be, and how much red tape it will put in place, to make access to working with us less attractive for member countries.” "The best of British design" - Rose's clients include the V&A Museum“The depressed GBP value against the Euro and USD has made us more attractive to EU, US and Asian clients,” confirms Bonner. “We want our clients to continue to see us as terrific creative partners, and great ROI for their businesses. We have been selling Euros and USD in the Forex markets for more than 15 years, so often maximise this opportunity.” Johnson Banks has also witnessed the effect, and many of the studio’s recent clients have been Stateside. “A weakened pound does technically make us ‘cheaper’ to overseas clients in the short term,” Johnson concedes, “but I’m sorry to say that I think the UK will be financially, culturally and philosophically weaker for leaving the EU within five years.” Consider economies of scale Small businesses such as Johnson Banks certainly have fewer overheads, are less dependent on bringing in large contracts to keep staff in work, and are arguably less exposed to market forces that could buffet a larger business from all sides. “I think we will ride it out,” predicts Johnson. The Partners' stunning work for London Symphony Orchestra won Best of Show at this year's Brand Impact AwardsWPP has taken the opposite approach, with the recent announcement that The Partners, Brand Union, Lambie-Nairn, Addison Group and VBAT will all merge into a new 750-strong super-agency in 2018. “This is not as a result of Brexit, but in response to the changing needs of clients and the opportunity for growth and creative impact on a large scale,” explains Stuart Radford. “The new company will operate throughout 20 countries, so that, as a business, we will be less reliant on what’s happening within the UK – positioning us well to weather any potential downturn in the UK economy.” Next page: How to prepare for the future We conclude our design studio’s guide to Brexit with some general advice for weathering whatever may be on the horizon in the short, medium or long-term for your creative business. When it comes to a deal, EU law expert Michael Dougan is far from optimistic: “The chances of a new trade relationship being in place by 30 March 2019 were never better than zero,” he insists. “And thanks to the UK Government’s consistent mishandling of the negotiations, the chances of securing even a basic transitional deal are fast receding too.” “As Michel Barnier has warned again and again: the UK’s real transitional period began on 29 March 2017,” adds Dougan. “The time for everyone to make their preparations is now.” So what, as a creative business, can you actually do to prepare? Read on for five tips to help your studio thrive despite ongoing uncertainty… 01. Focus on creating great work For many, the key to navigating this quagmire of uncertainty is brutally simple: prove your creative prowess, and that your ability to attract clients is because of your work, not your country of origin. “Until things are clearer, the only insulation we believe in is great people doing great work,” shrugs Taxi’s Adam Ray. “It’s got us to where we are, and we trust it’ll drive our business forward over the coming years. Why? Because impactful, effective design is good for everyone.” “Like everyone else, we’ll fly the flag for the UK creative industry by working bloody hard to deliver a great product,” agrees Music’s Sue Strange. “We’ll network our socks off, and keep our fingers well and truly crossed.” 02. Seek out out the very best clients Ultimately, design is a service industry - driven by client demand. Don’t let Brexit dampen your ambitions for thinking globally and pitching high. “GBH continues to work well with EU clients, and we see no reason for that to decline, but rather every opportunity for that to thrive,” believes Mark Bonner. “Indeed, it’s possible that GBH could work entirely with overseas clients within five years,” he continues. “If we continue to find non-UK clients with open minds and wonderful projects, then we will go to the ends of the earth to work for them. If we can still find them at home, we would be doubly delighted.” 03. Be sure to hedge your bets SomeOne works across a huge range of client sectors, and Simon Manchipp warns against putting all your eggs in one basket as a studio. “It’s a great way of screwing up a business,” he argues. “We keep things broad. We are not overly reliant on any one sector: client or country. We have always done this, and it helps weather any storm as well as keeping things more interesting and fun.” “Stay lean. Stay agile. Work with a broad spectrum of projects across many disciplines, sectors and locations,” is Manchipp’s advice. Rose also boasts a significant proportion of overseas clients, and Simon Elliott advises following suit to keep the opportunities broad and avoid relying too heavily on domestic business, especially in sectors which could be hit harder by Brexit. Unlike SomeOne, however, Elliott doesn’t believe in diversifying Rose’s offer. “On the contrary, we are looking to tighten it up even more, so that international clients come to us specifically because they want what we specialise in,” he adds. 04. Have confidence in design’s resilience “Design is a barometer of the economy,” believes Manchipp. “We feel financial fluctuations first. We are the first to falter and the first to fly. It's design’s ingenuity that gets it in the room quickly, and enables it to recover rapidly.” Sue Strange agrees that the design industry is by nature a positive force on the economy, and can help address the bigger issues at hand for the country if given the investment it needs. “Creative and tech industries have a huge part to play in bolstering towns and cities decimated by austerity in the UK,” she believes. “Some might say this decimation played a sizeable role in the Leave vote.” “The government needs to pull its finger out, invest in education in our sector, and future-proof the UK talent pool for generations to come,” she adds. “Better off out? No. But with smart and sustained investment in our future talent, we’ve got a fighting chance of not going backwards.” 05. Help shape the future of UK design Until negotiations conclude, no-one knows what Brexit will bring. All of the agencies we spoke to are optimistic that they can survive and thrive in whatever climate they are left with, but they universally condemn the Brexit decision, which Simon Manchipp derides as a “dumb move”. “I can see no benefit to what amounts to shooting oneself economically in the foot for dubious ‘sovereignty’ and ‘immigration’ reasons,” agrees Michael Johnson, and while Mark Bonner can see some immediate benefits, he cautions against navel-gazing as an industry. “I think the biggest danger is that the UK creative industry forgets to market is tremendous qualities to its EU, US and Asian neighbours, and becomes an insular service industry working within its own borders,” he says. “But given its global reputation, and the intellect of its people, I cannot see such a lack of vision being likely.” “I don’t think Brexit will affect our global standing as design leaders,” agrees Simon Elliott. “On the contrary, if working in Europe becomes more difficult for successful UK-based design companies, we’ll look further afield. It won’t change the quality of what we do, it’s only likely to affect the geography and demographic who buy it.” Related articles: How to get a career in graphic design: 11 pro tips Should British designers work abroad post Brexit? 10 inspirational design cities View the full article

There has always been a healthy market for commercial books written by experts, and this isn't likely to change any time soon: sometimes there's just no substitute for splashing your cash and getting high quality content in return. That said, there's a growing movement towards free and freemium content on the web, and the quality of the content is often on a par with the books you'd part with cash for. 5 must-read books for design studentsObviously nobody can afford to print and distribute free physical books (with the exception of the excellent World Book Night movement), but in this age of tablets, smartphones and laptops the electronic book offers a fantastic, and very cheap, way to spread this content. So, with all that in mind, what content can you get for free in the field of design? A quick search on your favourite search engine will reveal hundreds of offerings, making it difficult to sift the wheat from the chaff. But we've saved you the trouble, so here goes... 01. The Shape of Design Frank Chimero's book will inspire you to look at what you do in a whole new lightStarting life as a talk in 2010, Frank Chimero's self-published The Shape of Design was an early design community Kickstarter success, getting funded on its first day, and has since become essential foundational reading, not just in design education but in other creative practices, too. Focusing on the mindset of making rather than tools and methods, it asks: what are the opportunities, problems and possibilities of the creative practice? And once the work is done, what happens when it is released into the world? 02. The DesignBetter.co library These three books cover product design, design thinking and design leadershipWhy settle for just one free ebook when you can have three? The DesignBetter.co library from InVision aims to help you build a strong design practice. This collection of definitive books, written by Aarron Walter and Eli Woolery, explores how the best companies approach product design, design thinking, design leadership and more. 03. Practical Responsive Typography Nail your web typography with this free in-depth volumeGetting your typography right is a key part of having a great-looking website that helps you stand out from the crowd, communicate with clarity, and cultivate a distinctive identity. The best way to learn is to roll up your sleeves and just get on with it, and this book by Dario Calonaci enables you to do just that. Practical Responsive Typography will take you from the basics of scaling and optimising screen spaces, through to using a range of different web fonts and customising typography designs to suit your identity, and while it'll normally cost you over £20, it's free for Creative Bloq readers. 04. Brand House Book The Brand House Book breaks branding down into six manageable stagesIf you're having problems getting to grips with the world of branding, this free ebook by Roger Lindeback can help you out by taking away all the jargon and relating it to everyday experience. In the Brand House Book, Lindeback aims to make branding tangible by comparing it to building a house, breaking it down into six manageable stages – dreaming, planning, starting work, designing, building and finally getting the details right – with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process. 05. The Practical Interaction Design Bundle Get three helpings of interaction design advice for the price of noneNot one but three free ebooks in one handy bundle, The Practical Interaction Design Bundle consists of three free volumes from UXPin, comprising over 250 pages of design best practices and with over 60 examples of the best UX design. Volumes 1 and 2 of Interaction Design Best Practices will take you through techniques, theories and best practices relating to the tangibles of interaction design - words, visuals and space - while volume 2 tackles the intangibles: time, responsiveness and behaviour. Topping off the bundle is Consistency in UI Design, covering how and when to maintain consistency in your design, and when to break it to draw attention to elements without suffering the drawbacks. 06. An Introduction to Adobe Photoshop What's a Photoshop? This book will tell youIf you're after a beginner-friendly guide to getting started with Photoshop, this free ebook by Steve Bark will explain the fundamentals for you, from panels and tools to layers and basic printing. If it's just a little too basic for you, never fear; there's also an intermediate guide available that covers more advanced subjects such as vector tools, smart objects and clipping masks. 07. The Building Blocks of Visual Hierarchy Learn to create accessible, intuitive layoutsIf you're designing for the web and want your layouts and interfaces to be accessible and visually intuitive, this free ebook from UXPin is an invaluable resource. It explains how size, colours, space, layout, and style affect visual understanding, provides tips for designing clear visual hierarchies, and includes 18 examples of great sites including MailChimp and RelateIQ. 08. The Freelancer's Bible From marketing to tax, plan out your freelance career with this bookWhether you're already freelance or thinking of making the jump, this ebook from Route One Print is full of useful freelance advice, with tips on how to market your business, find your USP, licence your work, manage client relationships, complete tax returns and much more. 09. Flat Design & Colors Love flat design but don't know where to start? Download this freebieThe free ebook Flat Design & Colors by UXPin dives deep into the most powerful techniques for creating highly usable yet visually interesting web designs. The design team compiled advice from experts and illustrated their points using examples from 40 companies such as Google, Squarespace, and others. 10. The Future of Product Design Learn the ins-and-outs of product design with this immersive ebookIn this report, Jonathan Follett from Invo examines from a designer's perspective the ways emerging technologies are affecting the product lifecycle, and explores various options for companies looking at new ways of approaching product design and development. Even if you're not specifically in the business of product design, this freebie is an eye-opener. 11. Everything There is to Know About Logo Design This handbook to logo design gives you a quick and thorough introductionWhether you're new to logo design or just want to swat up on some tips and tricks, the Everything There is to Know About Logo Design ebook is a great little guide to get you going. In this 25-page guide, you’ll learn the basics of what a logo is, rules for creating a logo and other things to consider, such as colours and typography. 12. Design's Iron Fist This free ebook will help you get the best out of yourselfJarrod Drysdale is a designer writer who focuses his articles on getting the best out of your work. This is a sort of continuation of his previous book Bootstrapping Design (now discontinued), in which he collects all of his previous essays into one, free ebook. Topics such as 'Think like a designer' and 'Get out of a creative rut' are just some of the titles on offer in this selection. 13. Pixel Perfect Precision Handbook The Pixel Perfect Precision ebook has had an important updateThe Pixel Perfect Precision (PPP) Handbook from leading digital design agency ustwo has come a long way since it was first released. What started as a 108-page simple guide to best practice with pixels and Photoshop has grown into handbook number 3 - a whopping 214-page designer bible. 14. The Creative Aid Handbook The Creative Aid book aims to be a mini resource for your creative projectsCreated by Kooroo Kooroo, The Creative Aid is a free book jam packed full of inspiration and available to download today. Co-founders Nicole Smith and Richard Tapp explain the concept: "It's a mini resource for your creative projects and food for your creative thoughts. We’ve included our own valuable references and resources we know and trust as a means to help you get your projects done. "We want to give you the creative push from a direction you may not have thought of, be it informative, inspirational, or simply entertaining." 15. The Vignelli Canon Learn from one of the greats of design, Massimo VignelliIconic designer Massimo Vignelli didn't just like to create good design: he was also passionate about sharing its principles, rules and criteria so others could do the same. His landmark book The Vignelli Canon uses numerous examples to convey applications in practice from product design via signaletics and graphic design to corporate design. And best of all, in 2009 he made it available for free as a PDF. 16. Type Classification eBook Grasp the fundamentals of type selectionThis excellent 27-page ebook details the 10 key classifications for typography, providing the basic understanding you'll need to gain a grasp of the fundamentals of type selection. The book covers a brief history for each of the classifications, as well as the core characteristics of the style. 17. Creative Suite Printing Guide Wave goodbye to bad printing by following this guideThis handy book from Adobe provides all the information you'll need to get the best-quality results possible when printing from Adobe Photoshop, Illustrator, InDesign and Acrobat. Over the course of 149 pages the different tools and options within each package are broken down, illustrating how to produce files for print that will provide accurate colour reproduction, pixel-perfect transparency matting and sharp lines. 18. Breaking the Time Barrier Time is money, and this helpful tome won't take up too much of itThis ebook tells a parable, using a semi-fictional scenario to illustrate the importance of pricing your work at the right level. The book itself will take an hour or two to read, and really focuses only one core message, but it's a valuable lesson for designers starting out in business for themselves. 19. Graphic Design for Non-profit Organizations Graphic Design for Non-profit OrganisationsThe book focuses mainly on design and best prac­tices for non-profit orga­ni­za­tions, but the con­tent is a great resource in gen­eral and the teach­ings can be applied pretty much any­where. 20. The Design Funnel Learn to turn client input into something that's actually usefulAnother manifesto from the ChangeThis.com website, this offering from author Stephen Hay provides a methodology for converting client input (which may often be extremely vague!) into a meaningful design approach. As with Hugh MacLeod's book, this free PDF offers a personal insight into the process, demonstrating its value. Related articles: 3 design books we’d like to read this September How to design a book in InDesign 9 indie mags you should read View the full article